Dettol Banega Swasth India launches ‘Folk Music for a Swasth India’ in Tamil to promote hygiene and health in an engaging way

Dettol Banega Swasth India (DBSI) launched hygiene focused Tamil music album- ‘Folk Music for a Swasth India’ in collaboration with Hindu Tamil Thisai and Gramalaya in Chennai. Composed by James Vasanthan, the album has 5 songs and will be available to Spotify users across the globe starting today.

The music album was launched by Thiru. Ma. Subramanian, Minister for Health and Family Welfare, Govt. of Tamil Nadu, Sh. Ravi Bhatnagar, Director, External Affairs and Partnerships, Reckitt- South Asia, Shankar V Subramaniam, Chief Operating Officer, Hindu Tamil Thisai, James Vasanthan, Music Composer, Hygiene Music Album, Padma Shri Sai Damodaran, Founder & CEO Gramalaya in the presence of students, teachers, doctors, and parents.

With an aim to encourage a healthy self-care hygiene routine among children, the Tamil Hygiene Music Album has been created emphasizing the best hygiene habits through folk music of Tamil Nadu. The song, ‘Let’s make Tamil Nadu healthy’ is sung by Asal Kolar, ‘Hygiene at School’ is sung by Velmurugan, ‘Hygiene at neighbourhood’ is sung by Antony Dasan, ‘Significance of Handwashing’ is sung by Isaivani and ‘Hygiene at Home’ is sung by Krishaang. Each song is composed to tunes that everyone can hum along to and the lyrics are meaningful. The composition is such that these songs will appeal to audiences across all age groups, including Gen Z and millennials. The songs focus on the key highlights from the Dettol School Hygiene Curriculum which are culturally adaptive.

Commenting on the launch, Thiru. Ma. Subramanian Minister for Health and Family Welfare, Govt. of Tamil Nadu said, “Hindu Tamil Thisai and Dettol Banega Swasth India joined hands and produced an online series - ‘Sutham Sugatharam’ last year. The program sensitised thousands of students, teachers, and parents across Tamil Nadu on the importance of sustained hygiene behaviour for healthy living. In the prevailing situation, there is a need to stress the importance of hygiene behaviour to the people of Tamil Nadu. I sincerely believe that these songs in the hygiene music album will invoke and educate the masses on the significance of hygiene behaviour. My best wishes to everyone who have been a part of this initiative.”

Gaurav Jain, Senior Vice President, Reckitt South Asia said “Art and Music are powerful tools that can bring about massive societal change and move people to adapt good practices. We are looking at music as a medium to connect with audiences and effectively deliver social messages on health and hygiene. With the Tamil Hygiene Music Album, we are taking hygiene habits through folk music to the children of Tamil Nadu. In our endeavor to create a healthy country by bringing focus on self-care hygiene practices, this initiative is another step from Reckitt towards the mission of ‘Leave No One Behind’.”

Ravi Bhatnagar, Director- External Affairs and Partnerships, Reckitt- South Asia, said, “Music is one of the mediums that has the power to connect with audiences and deliver social messages effectively. With the growing popularity of folk music and the rich culture of Tamil Nadu, we believe this Tamil Hygiene Music Album is a great step towards our vision of bringing behavioral changes across the state. With Dettol Banega Swasth India, we are constantly on the lookout for unique opportunities and partnerships which can deliver impactful changes at the grassroot level to create a ‘Swasth India”.

Dettol Banega Swasth India’s deep-rooted commitment to drive behaviour change by inculcating the right hygiene practices makes for an important narrative that has been brought through with this album. ‘Folk Music for a Swasth India’ produced by Dettol and composed by James Vasanthan, will reach listeners on Spotify globally, educating the younger generation on best health and hygiene practices rooted in art and heritage. Its uniquely curated songs focus on five key themes: Making Tamil Nadu Healthy, Significance of Handwashing, Hygiene at Home, Hygiene at School, Hygiene in Neighborhood. The lyrics of every song have been composed to emphasize significant messages from the Dettol School Hygiene Curriculum. It is thoughtfully organized with the intention to create hygiene nudges through folk music and build a deeper connection between health & hygiene in a fun way.

Padma Shri Sai Damodaran Founder & CEO Gramalaya said, “The Hygiene songs play an important role in educating the children and students studying in schools to learn good hygiene behaviours and motivate children to observe better hygiene practices. Children act as ambassadors of change to transform the hygiene messages to others through child-to-child approach. This will ensure long lasting behavioural changes among the communities in ensuring better health and environment. Dettol Banega Swasth India program inculcates good hygiene practices among the school students through its School Hygiene Education program in Tamil Nadu and South India.”

Shankar V Subramaniam Chief Operating Officer Hindu Tamil Thisai said, “Objective of Dettol Banega Swasth India is to build a healthy future generation of India with good hygiene habits. Towards that, several activities are being executed by DBSI to create awareness amongst children on the need to practice hygiene habits in their daily life, for it to become a way of healthy living. Hindu Tamil Thisai is happy to be associated with DBSI in this endeavor. This hygiene music album will definitely help in driving this message deeper among children and adults.”

James Vasanthan, Music Composer, Hygiene Music Album said, “India, which is a fast-developing nation, needs to pull up its socks on various fronts. Hygiene is, of course, one. Dettol Banega Swasth India, with its record of creating hygiene awareness among the masses up north, has now come down to the south with its effective media campaigns. The one releasing now in Tamil is a big leap that will take this land to the next level, where it already excels in primary health and hygiene.”

In March 2022, Dettol Banega Swasth India (DBSI) launched India’s first hygiene-focused music album- ‘Folk Music for a Swasth India’ in collaboration with renowned folk music band, Rais Khan Project. With this initiative, Dettol X Rais Khan Project, encouraged people to inculcate the best health and hygiene practices through folk art with a mission to create a ‘Swasth India’.

Tanishk Bagchi expresses wish to work with Ed Sheeran, Dua Lipa, Justin Bieber, and Skrillex someday!

Known for his melodious compositions such as Bolna, Ve Maahi, Tera Junoon, and more, the melodious music producer, composer, singer, and lyricist Tanishk Bagchi has been ruling the hearts of music lovers with his work. Starting with Meherbani as a music producer alongside Aditya Dev, Tanishk has come a long way in his musical career with back-to-back hits such as Tip Tip, Raataan Lambiyan, and Rabba Janda. Catch Tanishk Bagchi as Artist of The Month for April 2023 for a sneak peek into his work and personal life along with idhar udhar ki baatein on MTV Beats this entire month. 

Talking about his brand-new song, Taare, Tanishk added, “This song is very close to my heart as it is one the first ever Hindi songs that I have sung and composed. There are a lot of songs of mine which are not in the public yet, Taare is one such track that I composed exclusively for myself. With the growing popularity of independent music, I thought of experimenting and launching this song for my fans. It is a passion project and I feel very proud about the positive response I received from music lovers from all corners of the country for Taare.”

Talking about his first musical memory, Tanishk adds, “My entire family is full of musicians, so I didn’t ever think of music as something difficult. However, the first time when I started playing the piano is when I realised it needs real hard work. I was very naïve in the beginning, with the musical instruments. Then I gave a lot of my time and effort to grow gradually.”

“I believe that one quality that a person must possess while pursuing a career in music, especially with regards to the Bollywood music industry, is to be very patient. Because without patience, you cannot win. You have to go back and wait for that one single chance.” Says Tanishk, as advice to all young music learners.

Commenting on his work-related aspirations he said, “I wish to work with celebrated artists such as Ed Sheeran, Dua Lipa, Justin Bieber, and Skrillex someday.”Tune in to MTV Beats this entire month to catch Tanishk Bagchi sharing his life experiences, talking about his personal favourites, with a fine blend of guidance for music lovers and more!

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OTTplay Premium onboards FanCode to bring best of sports for its users

OTTplay Premium, India's first AI-powered OTT subscription, recommendation and content discovery platform, has announced its 17th OTT partner – FanCode, India’s premier sports destination. FanCode is committed to giving fans a highly personalised experience across different sports in international and domestic competitions.

OTTplay Premium, in collaboration with FanCode, intends to cater to sports enthusiasts by offering interactive live streaming, fast interactive live match scores, in-depth live commentary, fantasy sports data and statistics (Fantasy Research Hub), expert fantasy tips, sports updates, and much more.

Commenting on the collaboration, Mr. Avinash Mudaliar, Co-Founder and CEO – OTTplay said, “We are pleased to announce the addition of FanCode to the OTTplay portfolio. Sports is one of the world's fastest-growing forms of entertainment, with the Indian sports streaming industry estimated to reach $3.6 billion by 2024, rising at a CAGR of 23.3% between 2019 and 2024. While sports on OTT platforms is still a fairly new phenomenon, it has already demonstrated significant development in terms of revenue creation and audience engagement."

"Adding FanCode to our offering would empower OTTplay to interact with our target audience in a more immersive manner. With the addition of this sports platform, we are now better positioned to meet the needs of our ever-growing and increasingly diverse customer base. This move will allow us to provide our customers with an even more comprehensive range of sports content and services, making OTTplay an attractive option for sports fanatics around the world," he further added.”

Mr. Inderpreet Singh, Chief Business Office, OTTplay premium said, ""We have been working incessantly to set the framework for such exciting partnerships, while also providing our viewers with the greatest possible experience. We are now bringing sports to the masses, which is a huge step forward for us. We hope to break the mold and broaden the reach of sports through this collaboration by providing live streaming & live scores. The collaboration would also enable us to connect with sports enthusiasts across India."

Mr. Yannick Colaco, co-founder, FanCode Said, "We are delighted to be partnering with OTTplay in offering FanCode on their platform. This partnership will help us continue to drive to our goal of providing sports fans access to great sporting events from India and across the world."

OTTplay Premium provides a range of OTT platforms, such as Sony Liv, Zee 5, Lionsgate Play, SunNxt, Hallmark Movies Now to name a few. In addition to FanCode, users can get access to 16 additional OTT platforms through OTTplay Premium subscription. The subscription would enable viewers to stream content directly on the platform - thus offering a one-stop OTT destination.

The OTTplay premium AI powered recommendation engine monitors and analyses user activity on the platform, then displays tailored suggestions based on user preferences. Through its catalogue pages, users can easily determine where & what content to consume of their interest.

OTTplay evolves from a content discovery engine that curates content from more than 60 Indian and worldwide OTT to a streaming platform that allows consumers to enjoy their favorite content across 16 OTT platforms with a single subscription. The premium membership site, OTTplay premium, which offers 20,000+ titles, web series, and movies from 17 different OTT at an affordable price, certainly lives up to their claim Mazey karo multiply.

OTTplay is India’s first-ever smart, AI driven recommendation engine, which handpicks the movies and shows that match your taste and language preferences by diving deep into the most number of OTT channels. The platform has launched 8 subscription packs in partnership with 17 OTT from India & abroad. You can choose from our 8 exciting packs and stream content of your choice on our OTTplay premium app on IOS & App Store, personal computers, tablet, Android TV & Firestick.

OTTplay Premium, the bundled subscription, brings together popular Indian & International OTT platforms such as SonyLIV, ZEE5, LIONSGATE PLAY, Sun NXT, ShemarooMe, Curiosity Stream, ShortsTV, DocuBay, Playflix, Dollywood Play, PTC Play, Hallmark Movies Now, DUST, FUSE+ and Tastemade+, backed by AI-based recommendation and content discovery technology enabling viewers to browse through the clutter of OTT content with sheer ease and convenience.

Delhi auditions for MTV Roadies – ‘Karm Ya Kaand’ witness enormous turnouts and fierce competition!

The auditions for India’s MTV Roadies – ‘Karm Ya Kaand’ in Delhi turned out to be a huge success with a massive turnout of aspiring contestants, standing as a testament to the show’s unceasing popularity! The auditions of the much-anticipated season 19, that took place on 15th April 2023 at the Jawaharlal Nehru Stadium Complex, Pragati Vihar, New Delhi, attracted youth from all over the city and its neighbouring areas. 

With host Sonu Sood, and the gang leaders Prince Narula, Rhea Chakraborty, and Gautam Gulati, the vibe was electrifying and full of energy. The gang leaders interacted with the contestants and encouraged them to bring out their best! The contestants went through rounds of group discussions, showcasing their strength, stamina, and mental fortitude, and now the shortlisted Roadies will advance to the Personal Interview round!

Gang Leader, Gautam Gulati said “Some time back I was amongst the audience as a hopeful Roadies aspirant, and life has come a full circle where now I’m a Gang Leader, with Prince and Rhea in MTV Roadies - Karm Ya Kaand. The energy at the Delhi auditions was insane. I’m sure some fabulous candidates will join us for the journey ahead from here.”

Gang Leader Rhea Chakraborty said “The enthusiasm of contestants at the Delhi auditions for MTV Roadies - Karm ya Kaand was incredible. The love I've received from all girls and boys who showed up today has me overwhelmed. It feels so good to be back.”

The auditions in Delhi are just the beginning of what promises to be an exciting season of India’s biggest adventure reality television show, MTV Roadies– Karm Ya Kaand. The show has always been known for its high-octane challenges and gruelling tasks, and the contestants selected from the Delhi auditions are sure to bring their A-game to the competition.

Watch this space to find out more on MTV Roadies Karm ya Kaand as they bring forth their 19th Season!

Hipi G.O.A.T Season 2: India’s biggest digital singing contest is back with a bang

Hipi, India’s leading short video platform is excited to announce the launch of season 2 of Hipi G.O.A.T., a nationwide digital singing competition, packed with fun-filled, pitch-and-video-perfect challenges. This competition is open to all types of singers like amateur vocalists, semi-professional singers and hobbyists of all ages and styles, giving them the opportunity to showcase their talents to a wider audience and potentially kickstart their music careers from the comfort of their homes.

Encouraged by the success of the Hipi G.O.A.T. season 1, which attracted thousands of outstanding singers, the competition this time around is again held entirely online, with participants able to enter by submitting entries on the Hipi app. The 3-month pan-India contest will have a new challenge every fortnight, and entries are accepted, in any Indian language. The contestants that prevailed in the challenges will square off in the grand finale for four weeks, post which, the Hipi G.O.A.T. (Greatest Of All Time) will be crowned. The winner will get a once-in-a-lifetime opportunity to record a music video under the Zee Music label.

This season’s judges' panel is stacked in stardom. The chart-topping Bollywood playback singer Palak Muchhal will lend her sharp ear to identify this magical voice. As an experienced performer known for belting out hits like 'Chahun main ya na' and 'Prem Ratan Dhan Paayo,' Palak will be looking for contestants who can deliver exceptional songs and top-notch video performances.

Joining her in promoting the contest is the last season's winner, Sireesha Bhagavatula, who wowed the judges and took home the grand prize alongside Chirag Tomar. Since her victory, Sireesha’s served off-the-chart hits with ‘Ghodey Pe Sawaar’ and ‘Phero Na Najariya’ of the Qala album released on Netflix, and the Tamil Magnum opus PS1. Being the joint winner of season 1 with Sireesha Bhagvatula, Chirag Tomar's booming voice has become a sensation among the Hipi audience with the recent release of his original, Teri Yaad.

 In this season, with unique challenges every two weeks, 4 winners will be chosen from each region of the country. The 24 winners will get a cash prize of Rs. 15,000 and a direct ticket to the grand finale. The mega winner gets to record a music video under the prestigious Zee Music Company label along with a cash prize of Rs. 1 Lac. The 1st Runner-up will get the exclusive opportunity to playback for the title track of a Zee TV show. Additionally, the contestants can win Rs. 1000 every day if their entry receives the highest likes from the Hipi audience.

Commenting on Hipi G.O.A.T. 2, GBS Bindra, the Chief Business Officer said, “Hipi G.O.A.T season 1 was introduced with the goal of providing a platform for emerging singers to showcase their talents and gain recognition in the music industry. With season 2, we are doubly excited to discover the next generation of music stars yet again!”

So, for all the aspiring singers who have been seeking a platform to showcase their talent and take a step forward in their musical journey, this is their chance.

For more information about the competition and how to enter, Download the Hipi app, or visit https://hipi.co.in/goat

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Goldie Behl collaborates with Sonnal A Kakar to produce captivating content

In the new financial year, Rose Audio Visuals collaborates with the former Fiction head of Colors Sonnal A Kakar who will bring her creative expertise to the company apart from focusing on newer stories, getting unique formats, and widening the network of talent at Rose Audio Visuals. Together, they will produce exciting new shows for leading GEC channels and TV+ catering to a wider audience.

Sonnal has an extensive experience of 19 years in the entertainment industry and has had the privilege of working with renowned channels such as Colors and Zee TV. Her 13-year association with Colors was instrumental in the channel's success story, wherein she played a pivotal role in the development of path-breaking shows like Shakti, Udaan, Uttaran, Sasural Simar Ka, Thapki Pyar Ki, Ishq Mein Marjawan, Mahakali, and Shani, among others.

Goldie Behl, the Director of Rose Audio Visuals, expressed his excitement over onboarding & collaborating with Sonnal and says, "Sonnal has vast experience in the entertainment industry and her repertoire of work is exemplary and exhaustive, and I am confident that she will add immense value to Rose Audio Visuals’ journey ahead. We are collaborating with her as a Producer and she will play a pivotal role in our company’s upcoming plans of building strong content for GEC channels and TV+ networks. We are delighted to welcome Sonnal and look forward to her invaluable contributions.”

Sonnal A Kakar expressed her enthusiasm about joining the team at Rose Audio Visuals and said, "I am looking forward to the association and collaboration with Rose Audio Visuals. Together we will create and produce content that will engage and entertain our viewers. "

Rose Audio Visuals plans to strengthen its place in the TV & TV+ industry with this new appointment. Meanwhile, the OTT vertical grows stronger and continues to be headed by Shradha Behl Singh under the creative vision of Goldie Behl.

MTV Roadies Karm Ya Kaand brings fan-favourite Prince Narula as ‘Gang Leader’

As MTV Roadies gears up for a new season, with an epic journey of ‘Karm Ya Kaand’, its fandom is abuzz with excitement to know the mysterious three faces that Sonu Sood, the show’s host hinted at recently. Putting an end to all speculation, it has been finally revealed that MTV Roadies alumnus Prince Narula, who was seen as a Gang Leader in previous seasons, will reprise his role much to the delight of all fans! 

The actor and reality show star who emerged victorious on ‘MTV Roadies X2’ and went on to carve a niche for himself as a formidable Gang Leader on ‘MTV Roadies X4’, ‘MTV Roadies Rising’ and ‘MTV Roadies Xtreme’, is all set to take on the mantle yet again. He is known as a tough taskmaster and a fair leader who motivates his team members to give their best.

Talking about his reprise, Gang Leader Prince Narula said, “MTV Roadies is like my second home. I am thrilled to be a part of the show for yet another season. While it’s familiar territory, each season comes with its own challenges, contestant dynamics, and of course, twists and turns. I am confident the new season, MTV Roadies Karm Ya Kaand, will be an epic with a fresh new adventure in store for me, together with Sonu Sood, my fellow Gang Leaders and the contestants. As always excited to be back and so ready for the rollercoaster ride of ‘Kaand’ it’s going to be!”

With Prince, the upcoming season of the country’s foremost adventure reality television show MTV Roadies is set to take the Kaand quotient higher! Watch this space for more!

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