Monday, June 21, 2021

After Khelo Fantasy, d’hybrid ropes in Samir Kochhar as face of the IP

d’hybrid, a new age content-led discovery platform born with the idea of providing the urban audiences with curated content around fashion, grooming and lifestyle is all set to uplift the spirits amid the gloom of the second wave of covid-19, with the launch of its first ever campaign, d’hybrid playoffs. Television actor and Sports presenter, Samir Kocchar has been roped in as the face of the campaign, who has been seen promoting the IP on his Instagram. The campaign is supported by grooming partner - LetsShave, fashion partner - Jack & Jones and lifestyle partner – Svami.

Designed around the new age consumers and their everyday habits of content consumption in ephemeral format, d’hybrid playoffs will allow consumers to participate in as many as 30+ quizzes that started on 12th June until the finals of EuroCup July 12, 2021, answering fun questions around the game, the teams, the players and their lifestyle; standing a chance to win some cool merchandise and products from the partner brands.

A football fan himself, Samir is elated to be partnering with d’hybrid to kick-start the campaign and has also been promoting the campaign on his social media platform, inviting consumers to participate in the contests being run by the brand.

Commenting on the campaign, Mr. Kapil Batus, Founder and Creative Director, d’hybrid said,”With the current challenging times, we understand that the football frenzies will be missing going out to clubs and watching the match with their friends. So we thought of coming up with an IP which would be agnostic to the sport and would keep the viewers engaged during the season. We wanted to give them an opportunity to know more about their favourite players and teams. We are very grateful for the partners we have on board for this campaign and are very excited to announce Samir as the face of d’hybrid playoffs.”

Commenting on the partnership, Samir Kochhar, face of PlayOffs campaign, said “It was great to work with Kapil and d'hybrid team and I know the amount of research and work that they have put in to get it going. I have been using this app for a few days and it seems to be really productive. I think this product has great potential in the Indian market and the d'hybrid playoffs IP integrates fashion and sports in a really quirky way. That's the core thought that I went ahead with to be the face of this campaign. The app is really cool and fun to use. It is interactive and self-learning, packed with a User Interface that has a rich global appeal. It was an absolute pleasure to be on board with an app with such tremendous promise. I think it’s gonna be a one-stop-shop for all that one needs. Play along get your friends on the app and enjoy the ride.”

d’hybrid is a new age content-led discovery platform born with the idea of providing the urban audiences curated content around fashion, grooming and lifestyle, while also helping them discover and connect with their favourite brands. A progressive digital hub for an audience that is generally held to be more interested in connoisseurship than in passing fads, the app will primarily cater to the 22 to 35-year-old consumers in urban and emerging India market. Designed around the new age consumers and their everyday habits of content consumption in ephemeral format, d'hybrid’s innovative and engaging app aims to simplify discovery of brands and influence consumers' fashion and grooming habits everyday

Consumers can download the app here and participate in the quiz.

Monday, June 7, 2021

adidas launches a unique campaign “Never Stop Creating”

adidas, announced the launch of their campaign #NeverStopCreating. Featuring youth icons and ace Indian cricketers Rohit Sharma, Kuldeep Yadav and Rishabh Pant, the campaign builds on the brand’s belief that creativity never stops, on or off the pitch.

Designed to defy convention and inspire today’s youth to make a difference through creativity, Never Stop Creating is a series of multiple short films and highlights the three athletes celebrating the power of their imagination. While the campaign stays true to the players’ personalities, it showcases how they never miss out on any opportunity to challenge norms and defy convention- having the ability to constantly create under adversity.

The brand believes that creativity never stops and that every person can create a moment of magic with a single unexpected act to inspire others. Timed with the ongoing World Cup, this campaign also highlights adidas’s commitment to cricket and the importance it places on co-creating with Indian cricketers.

On the launch of the campaign Rohit Sharma, said “I’m very glad to be a part of this campaign. It rightly captures the essence of its name and the idea of “never stop creating”. It is to inspire all the young athletes to always believe in the power of imagination and channelize the inner creator to push boundaries and excel continuously to create something new both on and off the field.”

Rishabh Pant, commented “I’m really happy to drive this message of Never Stop Creating. Creativity never stops and athletes need to keep pushing forward through the power of creativity. Once the mind decides, the body follows. And I’m really excited at how the films have come out and hope they bring a smile on to the consumer’s face. ”

Kuldeep Yadav, shared “Not just athletes, this campaign inspires everyone to believe in their imagination. ‘Never Stop Creating’ captures the importance of creativity and the power of imagination in a fun way. It was so much fun shooting this campaign.”

Speaking on the launch of the film, Sharad Singla, Brand Marketing Director, adidas India said “At adidas we believe in the infinite power of creativity. “Never Stop Creating” is a campaign which has been developed keeping in mind this belief and the personalities of the three creators who lead adidas’s voice in cricket. The entire campaign has been focused keeping in mind digital media. It will appeal to creators and the consumers who are hooked online and are seeking fresh and exciting content on their favourite topics and heroes.