After months of planning for an
impressive festival line-up, the team at Awam ka Cinema that organises the Ayodhya
Film Festival announced this morning that the event, scheduled to happen from
15-17 November 2019, has been postponed. This call has been taken in view of
the impending law and order situation that might arise due to the Ayodhya
verdict which may come sometime the same period. The annual event that will be
on its 13th edition will now run from 16th to 18th December, 2019, organisers
have confirmed.
With the new date for the festival
announced, the organisers have extended accepting last moment entries till 5th December
which might induce film makers to send in their films. Festival Director Shah
Alam says, “Except for the date change, everything remains the same as planned. We
have sorted out logistics and built support from locals, who are already
overwhelmed with the film festival taking place in their backyard.”
"As Awam ka Cinema gears up
to host yet another successful edition of Ayodhya Film Festival, we are focused
on creating a vibrant ambience for film makers and audience to further enhance Ayodhya’s
position as a leading film making and tourism destination (and not just a holy
town) that offers unforgettable experiences," said Festival Chairperson
and Jury Mohan Das. “This year’s selection spans a range of genres; from social
issues to psychodrama and thriller, to provocative period piece and taut social
commentary to award winning films across the globe,” he added.
The 13th Ayodhya Film Festival in
partnership with other global film festivals will take place from 16th to 18th December,
2019. The full festival programme, screening schedules and nominations will be
announced on 10th December, 2019.
Some love stories last a
lifetime, others fade away like a receding hairline. But one hopes and one
believes that things will go back to the way they used to be. That emotion is
at the heart of the latest Bala track, Pyaar Toh Tha.
Encompassing a sea of emotions,
Pyaar Toh Tha sees Ayushmann and Yami in a stark departure from the mood we've
seen them in so far. The comedy gives way to an intense romance, some cute
moments and healthy dollops of drama. Jubin and Asees bring the fire to the
raging intensity one sees on screen and one cannot help but feel overwhelmed with
all the emotions at play. Directed by Amar Kaushik and produced by Dinesh Vijan
of Maddock Films, the story of the film is all about a man in deep distress
over his baldness.
Composed by Sachin Jigar with
lyrics penned by Priya Saraiya, it features the voices of Jubin Nautiyal and
Asees Kaur and is picturized on lead pair Ayushmann Khurrana and Yami Gautam. The
song is now available on Sony Music India’s YouTube channel and across all
streaming platforms. Watch the video here to get drowned in this deeply
beautiful love song here.
Amrita Narayanan and Madhuri
Banerjee attended the day 2 of Sahitya AajTak and spoke about what is writing
erotica in India like. They also spoke about the basic differences between
erotica and porn as well about their books during the session, 'Writing Erotica
in India,' being held in New Delhi. Madhuri Banerjee, who is also known as the
Carrie Bradshaw of India has written the acclaimed book, Losing my Virginity
and other dumb ideas. She also screen wrote Hate Story 2.
Amrita Narayanan who is a
clinical psychologist has written Parrots of desire and A Pleasant Kind of
Heavy. She has also researched the history of erotica in India.
Other eroticas that deserve kamasutra fame
While speaking about other
literature material that deserves to be as famous as Kamasutra, Narayanan
mentioned Tamil Sangam. She said, "These books convey the feelings of the
people involved. Kamasutra doesn't involve any emotions. It is all about the
steps. But these other books talk about the feelings and the emotions of the
people involved."
Why erotica?
Madhuri Banerjee explained why
she writes erotica. "I talk about relationships, my first book was about a
woman who was a virgin and decided that the only way to be accepted by the
society was to lose her virginity. She said that people don't talk about
sexuality in India. My book came out in 2010, and all I wanted to do with the
book was to create a dialogue about sexuality, but no one spoke about it. It is
never about sexuality or writing erotica, for me, it has always been about
relationship."
Amrita, said, "The modern
Indian readers need companionship on their erotic journey. Desires are
something that we are very alone in. Conservatism is something that makes us
feel things are against us, but books make you feel like there is something for
you. Books can open you up to your own feeling. That is why I started writing."
Misconceptions about erotica and porn
Amrita said, "The main
thing is that erotica and pornography are put in the same category, erotica is
subjective, you care about people, about their feelings. Pornography is only
about the person watching it. It keeps you in your shell, erotica is a long
lens which gives a greater perspective." She further explained that in
erotica, the word eros is a combination of lust and affection. "If you are
driven more towards lust, what you come out with is, Pornography but if you are
driven more towards the affection, you get erotica."
Has erotica liberated indians?
Madhuri said, "I think over
time the internet has opened so much stuff for us, OTT is an uncensored
platform, you have all the information out there. But, if you are choosing to
be conservative, you will always be. If you have labels and boxes for yourself
you will always be like that. There is information that is out there that will
help you evolve and grow but, that is only if you are willing to do that."
Amrita added saying, "Books
don't liberate people, people liberate themselves. But books can surely
help." She spoke about an incident as well, "There are certain
periods in Indian history, where Indians tried to promote the nation as the
land of yoga, but not as the land of Kamasutra. People have actually come up to
me and told me that I have spoilt the Indian culture after reading my book, A
Pleasant Kind of Heavy. There was an Island of resistance to that."
How does news affect your writing?
Amrita said, she stopped
watching the news while she was writing, A Pleasant Kind of Heavy, which was
during the Nirbhaya rape case. This step was taken so that the news does not
contaminate her mind and hints of it show in the book. "Growing up in the
80s in India, rape and harassment was the only thing that I grew up reading. A
magazine even published an article on ways to save yourself while travelling.
The news made me feel like my body was under attack and at that moment no human
can be sexual. Shedding out the news was a way of protecting myself. That is
when I could start to imagine and start to fantasize."
For Madhuri things are
different. She said, "It is up to you how much you take in or not take in
from the news. During the Mumbai attacks, I was in deep grief so I could not
write for a long time. It can also be inspiring at times. But I don't shut
myself out in any way while I am writing."
Why has erotica lagged since independence?
Amrita said, "India wanted
to promote itself as a hardworking country after Independence. And hard work
and sexuality don't go together. We abandoned this part of the cultural
heritage after Independence. When the English came to India first, they thought
of us as primitive native beings and we maintained that. We needed to maintain
the middle-class work ethic of the people of India because we needed that image
to promote the country."
Conclusion
Madhuri ended by saying that
erotica writing should be a part of our education system. "We are teaching
biology but we are not teaching sexuality. They should teach how to be ok with
your body. We should be talking about this in our schools. Everything in India
is about abstinence. Kids are going to find about it on the internet, parents
and teachers should be talking to kids in school. Children should be able to
write erotica and express their feeling about sexuality."
Yesterday saw the release of
‘Paisa Paisa’ by Sony Music’s Hip Hop focused label, AWAAZ. ‘Paisa Paisa’
features Mumbai artists - Shaikhspeare, Farhan Khan, and Rasla. The single is a conscious hip hop song with trap vibes written all over; where Shaikhspeare, Rasla, & Farhan Khan uses their art to show the ugly side of politics and greed. When asked about the single, Shaikhspeare went on to say, “We wanted to reflect how money was controlling things around us and make the message reach to the masses in an entertaining way”
Shaikhspeare is the co-founder
of Mumbai's veteran Hip-Hop Collective, Bombay Lokal, which features multiple
aspects of Hip Hop in 1 crew - including break dancers and graffiti artists.
The crew operates out of Nalasopara, Mumbai and has been instrumental in
spreading knowledge about Hip-Hop in Mumbai. As one of the veterans of the
Hip Hop movement in India, Shaikhspeare took Farhan Khan under his wing for
this single, and they both worked closely together with Rasla, the track’s
producer.
Rasla played an integral role in
the creation of the single, ‘Paisa Paisa’. As a producer, he has worked with
multiple artists, and also features as a DJ with his own productions. The
Gujarati producer took his time to craft his sound to stand out within the Hip
Hop community. “The Hip Hop spirit is lit everywhere in India,” said Rasla,
“It’s wonderful how Hip Hop has grown so much, and there’s much more to come.”
Farhan Khan, who kicks off the
song in the first verse, grew up in Mira Road and has been on the grind in the
Mumbai Hip Hop scene for the past three years. When asked about his thoughts on
the current state of Hip Hop in India, Farhan Khan said, “It's great that the
Indian Hip Hop scene is growing steadily; and the mass audience is slowly
catching up to the Hip Hop energy.” He added, “And once they all catch up, it
will be the true golden era of Indian Hip Hop.”With multiple singles planned throughout the year, Farhan Khan has
ultimate respect for the grind required to make it in the industry.
Awaaz has been instrumental in
impacting the Desi Hip Hop scene in India throughout 2019, releasing ten back
to back singles in the summer. The joint venture between Desi Hip Hop Inc and
Sony Music India is on a mission to find, nurture, and celebrate Hip Hop
artists from all over India and the South Asian diaspora abroad. With a weekly playlist by Awaaz
on multiple platforms including Spotify, Saavn, Wynk, Hungama, and Amazon
Music, listeners can discover the new wave of Desi Hip Hop music burgeoning out
of India. This week, the Awaaz playlist features ‘Paisa Paisa’ along with
multiple other hits from within the Indian Hip Hop community.
It seems like
this is the right time for upcoming actors to seize the opportunity and take up
good roles on streaming platforms like Netflix and others. After Jatin Sarna
who encashed on his Bunty image in ‘Sacred Games’ on the same platform, another
Delhi Guy Ajay Mahendru (he’s also from SRC from where Jatin schooled in
dramatics) made his digital debut on Netflix with SRK’s Red Chillies
Entertainment this festive season. In a conversation over coffee with Mohan Das, Chief Editor - Films & TV World; Ajay Mahendru opens up more on his role, his transformation, the whole experience of the series and a lot more.
Award winning
actor Ajay Mahendru, who started his career from Sri Ram Centre (SRC), is
reaping praises from not only across the nation but also from overseas
including Pakistan and Balochistan for his digital debut in ‘Bard of Blood’ now
streaming on Netflix. A political spy thriller, Bard of Blood is based on the
novel by Bilal Siddiqui and is produced by Shah Rukh Khan’s Red Chillies
Entertainment and directed by ace director Ribhu Dasgupta. Playing the character
of Rehmat Khatib – one of the 4 Indian spies who get caught while transferring
classified information across to Indian heads, Ajay Mahendru says his theatre
background with renowned names like Govind Pandey, Swaroopa Ghosh, Hema Singh,
Avtar Sahni and Tripurari Sharma from the NSD and his 2 year course at SRC
helped him undergo the transformation and prepare him to get into the skin of
the character.
Confidence
personified, Ajay had faced the camera earlier with a plum role in the serial Yahaan
Ke Hum Sikandar. One thing led to another and he was offered a good role in Nancy followed by Ishq Unplugged and Jhalli Anjali for Channel V, Suhani Si Ek
Ladki for Star Plus, etc. He also did a lot of Ads for big brands including Ceat
Tyres, Sprite, Amazon, BhimApp, Early Salary, Verisign.com, Star Sports, Labels
India, etc. until ‘Bard of Blood’ happened. “And I am delighted to be making my
digital debut with Red Chillies Entertainment and Netflix,” says this 25
something young lad.
Ajay says he
couldn’t have asked for a better launch. “Frankly speaking, I was on cloud 9
when I was signed by Red Chillies Entertainment for ‘Bard of Blood’. It had
still not sunk in. But then in a flash, I remembered my Daadi’s word – Tu Shahrukh
kol jaa, O tennu kaam dega.... Was it telepathy or a premonition that she kept
on saying always? I used to laugh her off saying - Daadi, aap bhi na. But her
words did prove prophetic and this is the first big banner that I have worked
for in Bollywood,” says Ajay with a glint in his eyes.
Speaking about
his character Rehmat Khatib in the series, Ajay says that the story revolves
around four Indian agents in Balochistan captured by the Talibs and are about
to be executed when Tanveer Shehzad (Jaideep Ahlawat), the Taliban handler of
the ISA intervenes. He convinces the chief to spare the four men for a while as
he has a plan for the greater good. “I am playing one of the four Indian agents
Rehmat Khatib who eventually has an altercation with the Talib chief’s son
Aftab who executes him on the spot in a fit of rage. The talibs later play football
with my severed head,” he added.
The scene where
the talibans play football with Ajay’s severed head is one scene to watch out
for. The scene has provoked “an outpouring” not only from his immediate family
but from hundreds of viewers not only from other parts of the globe but also
from Pakistan and Balochistan. He has been getting a lot of rave reviews for
the same and people have been praising and appreciating his histrionics and
controlled performance as well. Speaking about this scene, Ajay says that the
brief he got from his director Ribhu Dasgupta was to stay as natural as he
could be. “There was a time when there was loud cinema, today it is more
natural. Though my part had a high octane scene that propagates Aftab (Ashiesh
Nijhawan) to chop off my head in frenzy, Ribhuda didn’t want over the top
hysteric dialogue delivery but to portray my pent up anger with facial
expressions and body language. He made sure that I stand out in the scene and
I’m really thankful to him as I have been receiving commendable reviews for
that,” said a beaming Ajay. “Yeah, one more thing – a very cool and a focussed
director that he is, Ribhuda who has a good track record of working with the
best in the industry, was very supportive to extract the best. It’s indeed a
huge thing for someone like me who’s an outsider to this industry with no
godfathers to support,” added Ajay.
Having undergone
prosthetics for creation of his head for the talibans to play football with,
Ajay says the prosthetic experience was something he wouldn’t easily forget. He
reminisces: “I was excited to be part of BoB, as it’s my first web series and
that too with such a big banner and a platform like Netflix. It was a great
experience working with the same prosthetic team who worked in Bahubali. Having
said that, as Amitabh Bachchan sir mentioned somewhere that the use of
prosthetics is not that easy. Yes the prosthetics take their pound of flesh,
and it can be a mentally and physically taxing experience as it isn't easy to
sit for hours all covered in a blue liquid with breathing curtailed - that’s
the dedication an actor has to put in for his performance. Yes, the prosthetic
part was one helluva experience that I won’t easily forget. There came a time
when I felt that I may not be able to take it anymore as I couldn’t even breathe
and it became really difficult.”
Shoot for the
series happened in three different locations and schedules including Ladakh,
Mumbai and Sambhar in Rajasthan. Though he doesn’t have any direct scenes with
Emraan Hashmi or the other cast including Kirti Kulhari and Vineet Kumar, he
has high regards for the trio. According to him Kirti Kulhari as Jannat is the
one to watch out for. Same time he has high regards for his co-actors including
Jaideep Ahlawat and Danish Hussain. “I feel privileged and humbled when I see
stalwarts like Jaideep bhai and Danish Hussain sir who are so down to earth. It
was an amazing experience working with a stalwart like Jaideep bhai who has no
airs or starry attitudes. You learn a lot working with such actors as they make
your role a cakewalk and drawing the best out in a scene,” Ajay continues.
Ajay at times follows
the method school of acting but mostly follows his instincts. “That’s my
personal best quality as I’m able to lose all inhibitions in front of the
camera. Getting into the skin of the character is not that easy. I imagine and
experience all kind of feelings and go through emotions that I never knew
existed in me. That way, I’m able to get in touch with my sensitive side which
is a revelation to me at times,” Ajay gushes. Perhaps this is one reason why
this actor who’s looking for a meaty chance to prove his histrionics has won a
couple of Best Actor awards. He has worked in short films like Dehaant, Sakhi,
Kaise?, Insaan, Dastak, Shaque-Off, LDR and a few others. “Sakhi in which I
play a negative role won Award of Merit at Best Shorts Competition at La Jolla,
California, USA. Shaque-Off in which I played positive lead won me Critics
Award for Acting as well as Best Actor Award. Kaise which is about the casting
couch in the Film Industry went on to bag not one but 6 Best Actor Awards for
me including at Germany and UK. Dastak won 3 Best Actor Awards including one at
the recently concluded 3rd K Asif Chambal International Short Film Festival,” says a beaming Ajay.
Ask him what
next and he happily puts across that he has just finished shooting another
series Bhagat ka Bharat where he is playing the titular character Bhagat
Singh. Apart from that, he is trying his hands at something that is fun and
exciting and is taking him places. Yes, you guessed it right - it’s a travel
based series “Lets Bag Pack Go”. He went across Thailand to Bangkok, Pattaya,
Phuket, Phi Phi Islands, James Bond Islands and so on just to return on time for
the launch of his series ‘Bard of Blood’.
“It’s a different kind of travel series especially looking at Indian
travellers and giving them the option of Budget travel at prices unheard of.
Apart from that, I have signed a few projects which I will reveal when the time
is right. Till then, I continue to be the same Ajay to his non-filmi friends,
and go back to a loving home,” concluded Ajay with his dimpled smile. We at Films & TV World wish him a very bright future just as the gleaming diyas of Diwali... A Very Happy Diwali, Ajay Mahendru.
Louis Tomlinson returns with his joyous new single
'We Made It'.'We Made It' is an ode to
teen dreams and young love, which fuses both the euphoric indie influences of
Louis's teen years with more contemporary electronic pop sounds.
The track is inspired by stolen nights out in
Manchester in the early days of One Direction. “Any time off I had, I’d go to
Manchester for nights out with my mates. It made me realise I didn’t live in
the real world anymore and I missed it. I loved being normal, reckless and
stupid. It was the best escape. We’d stay up all night, talking about our
dreams and what we thought would happen to us. That age is such an exciting
time. You’ve no idea what the future holds, but you have so much potential.
Where is my life headed? Who knows?"
“The chorus of We Made It is also about me and the
fans. Between us, it has taken a lot to get here. I’ve had to work really hard,
had to learn about so much about myself. I feel as though only when I get out
to tour, to sing these songs directly to the fans, will I have cemented the
start of my solo career.”
Alongside the release of the single, Louis
announced today a Wold Tour for 2020 that will take in cities. Louis also revealed
that his debut solo album 'Walls' will be released on January 31st 2020. The
album is available to pre-order now. Ask Louis why he only recently felt ready
to record a solo album and is only now itching to be back on stage and he’ll
tell you straight – the songs. His run of hits in 2017, including hugely
successful collaborations with Bebe Rexha and Steve Aoki, were in retrospect a
mere dipping of toes in the water. Temperature tested he made some decisions
–Louis wanted to be an artist who had
his own sound and something to say. Chasing chart positions and radio play had
to take a back seat to making music that meant something to him and, in turn,
to those all-important fans.
“There was definitely a process of understanding
where I sit musically,” says Louis. “I have my own tastes and, to a certain
extent, they are fighting against the musical tide. “When I grew up, pop meant
Arctic Monkeys, Oasis, The Killers and Amy Winehouse. Times change, obviously.
Currently pop is very urban and street, which is not what I relate to. Sure, I
could make those sort of songs, but they wouldn’t feel like me. The puzzle was
how to please both myself and the fans.”
Louis recently headlined the Coca-Cola music
festival in Madrid to an audience of 25,000 people. A tour is in the planning
and his debut solo album is scheduled for release early next year.
Earlier this year, Louis picked up the Best Song
Award at the 2019 Teen Choice Awards for his recent single 'Two Of Us', which
has so far hit 40 million streams on Spotify, with YouTube views at 23 million.
In 2018 Louis won an iHeart Award for 'Best Solo Breakout', and an EMA Award
for 'Best UK & Ireland Act' in 2017. He was ranked No.5 on Billboard’s
emerging artists of 2018 and has over 60 million combined followers on social
media. As a member of One Direction, Louis has sold over 100 million records.
Overall Louis’s solo music has garnered over a BILLION streams.
“I feel like a new artist now. It’s taken a while
for me to be comfortable on my own, to learn to trust my gut and make sure I
get what I want. I feel the most confident I’ve ever been, both as a songwriter
and a singer, and the most mature. Of course I want to be successful, but what
matters is what my music means to me and what it means to the fans. That’s the
priority. The rest we’ll have to wait and see.”
India's
capital is soon to be the venue for the 4th edition of 'Sahitya Aaj Tak,' the
much-acclaimed literature festival emphasizing on the importance of literature
& art in today's times. The event will see renowned personalities from
different fields like writing, publishing, music, media, business, theatre,
cinema, etc. Some big names that will be a part of the event are Prasoon Joshi,
Imtiaz Ali, Anand L. Rai, Prem Chopra, Saurabh Shukla, Kailash Kher, Roohani Sisters,
Ravi Kishan, Pankaj Udhas, Irshad Kamil, Ruskin Bond, Pankaj Kapur, Chetan
Bhagat and many more.
On the
Hindi stage, director Imtiaz Ali will talk about love and singer Kailesh Kher
will be performing Kailasa. Poet Kumar Vishwas will tell his story, Uday
Prakash will talk about his literary journey and there will be a Sufi music
session by Nizami Bandhu, soulful ghazal sessions by well-known shayars, a
qawwali session by Roohani sisters, performance by singing sensation Shubha
Mudgal, plays by veteran actors like Saurabh Shukla and much more.
Also,
for the first time, the event will have a separate stage for English authors
from India and South East Asia. Author Ruskin bond will talk about the thoughts
behind his works and authors Anita Nair, Megha Pant and K.R. Meera will express
their views on feminism.Journalist
Rajdeep Sardesai will talk about the politics of writing and Chetan Bhagat will
engage with the audience while in conversation with renowned quiz master
Siddhartha Basu. Many more such interesting sessions will be organized on the
English stage.
This
edition of Sahitya Aaj Tak will also see some of the finest regional language
writers including Hindi, Urdu, Bhojpuri, Maithili, Rajasthani, Punjabi, Oriya,
Gujarati Marathi, Chhattisgarhi and more. Another
interesting thing that is going to happen for the first time is an open mic
stage called ‘Mic Ke Laal’. Emphasizing on the importance of the spoken word,
people can freely express themselves on this stage and be heard and understood
by keen listeners.
The
event will also celebrate art through a showcase titled ‘Of Celebrations and
Collaborations’. It will be an interaction between art and literature,
exploring the myriad ways through which these fields entwine. Artists like
Arpana Caur, Chittrovanu Mazumdar, K. G. Subramanyan, Chitra Ganesh, Sunandini
Banerjee, and many others will participate in this exhibition curated by Hema
Singh Rance.
The
event will also have sessions by Durjoy Datta, Anand Neelakanthan, Kumar
Vishwas, Shailesh Lodha, Swanand Kirkire, Udai Prakash, Malini Awasthi, Hans
Raj Hans, Anup Jalota, Manoj Tiwari, Romesh Gunesekera, Upamanyu Chatterjee,
Ashok Vajpeyi, Rahat Indori, Waseem Barelvi and more. A total of 100+ sessions
are scheduled to be a part of Sahitya Aaj Tak’s art and literature festival.
They
will interact with the audience and express their uncensored views, and no
holds barred interactions, highlighting the importance of free speech. There
will also be book launches by Pankaj Kapur, Romesh Gunesekera and Amruta Patil
along with a special unveiling of Rajdeep Sardesai’s new book cover. It will
be an impactful platform for expression through poetry, prose, music, and drama
that will be held on 1st, 2nd, and 3rd November 2019 at the Indira Gandhi
National Centre for the Arts (IGNCA), New Delhi.
There is
no entry fee for the festival. You can register for free at
www.aajtak.in/sahitya (for Sahitya Aaj Tak) and www.aajtak.in/sahityaenglish
(for Sahitya Aaj Tak English).
TV host
Tanvi Shah, hosted a festive showcase for premium lifestyle brand, Shades of
India at its newly launched Mumbai store. The lovely event was attended by
celebrities such as Mandira Bedi, Diwa Dhawan, Gabriella Demetriades and Smriti
Khanna and showcased the brand’s bold festive collection, dedicated to
empowered women titled Jugni –Portraits of Love.
With
five colour stories in shades of red, green, olive, purple and natural, it
speaks to women who glow with their inner strength and passion for life. They
are women who have empowered themselves through the myriad transitions of time
and experience to discover the infinite possibilities of happiness.
As a
festive collection, Jugni draws inspiration from an heirloom kurta embroidered
with gota work - an exquisite technique of metallic based ribbon used on
celebratory occasions, such as new beginnings, marriages or the birth of a
child. Like a firefly in flight, the golden copper thread shines with twists
and turns on exquisite silks, woven tissue and luxurious velvets.
Mandeep
Nagi, Design Director, Shades of India says, “Jugni - Portraits of Love - is
dedicated to women who have the charisma that comes from confidence in
themselves, who draw power from within, the ones who can flaunt the wildness of
their hair or to those who choose glamour in streaks of grey. It is dedicated
to women not afraid to reinvent themselves. Through this collection we pay tribute
to the muses who inspire us and portray them as works of art.”
Shades
of India is a premium lifestyle brand that includes apparel, textile jewelry
and bags, and soft furnishings for the home. It has received international
acclaim as one of India’s most creative textile companies. Founded in the early
90’s and currently led by Mandeep Nagi (Design Director) and David Housego
(Chairman), the brand is quintessentially, contemporary design combined with inspiring
creative workmanship of traditional crafts. Building
on its international reputation, in 2012, it established its own first
stand-alone, flagship store at the Meharchand Market in New Delhi, described as
a ‘must see’ shopping destination in Delhi by the New York Times. In 2017, it
opened a second store in Gurgaon, with Mumbai (Bandra West) as the third in
2019. In addition, it has shop-in- shops in the main metropoles. Shades of
India has set trends in textiles for home décor, the uniqueness of its style
lies in the texturing of fabrics, the coordination & contrasting of
colors, and the inventive, unexpected use of surface treatment. It also has an
interior design services division which works with architects and interior
designers on the soft furnishings for an apartment, house or office space. With
each product or project, Shades of India aims to adorn and bring character to a
space.
Strings
of pretty, sparkly lights delicately looped along busy streets, strains of
music playing and strikingly colourful decorations in stores are common sights
and sounds come this time of year. These are sure-shot spirit lifters, and the
excitement across the country is palpable as Diwali is around the corner, as we
gear up for the festive season. Cleaning our home, what to wear and what to
gift our near and dear ones are thoughts at the top of our minds right now.
No
Diwali is complete without the festive food so lovingly prepared and shared
among family and friends. However, (unfortunately!), there is no doubt that
these delicacies can be quite unwholesome. With numerous people having to take
care of what they eat due to a variety of health issues, nowadays we find that
people increasingly admit that health is their top priority these days. After
all, without a fit body, we can do nothing.
Therefore,
during the season of Diwali, what better way to gift than a healthy hamper? And
what is healthier than honey? In our country, honey is used extensively in food,
religious and beauty rituals. An age-old ingredient in delicious dishes and a
healthy contribution to overall wellness, honey should definitely be
incorporated into our daily diet. Just a couple of spoons of honey per day is
known to improve heart health, heal wounds and provide antioxidants, among
several other benefits.
In
India, very few social enterprises exist that produce pure, organic, gourmet
honey with unique and exotic flavours such as Tulsi, Wild Forest, Eucalyptus,
Litchi, Desert Bloom. The certified organic, all-natural single-origin honey is
devoid of any additives, artificial flavouring or added sugar and is of
exceptional quality.Consuming this
honey will certainly increase immunity and provide a great deal of energy and
stamina.
But this
is not all! These enterprises work with marginal farmers across the country,
training them to be beekeepers. Bee boxes are carefully placed on their farms
to aid in pollination of crops. Thus, the quality and quantity of their yield
improves, and farmers are provided with an additional source of revenue through
the sale of the organic honey! Through these programmes, farmers are given
market access, equipped to increase their income and improve their livelihood!
More importantly, women beekeepers are provided strong support, driving
socio-economic empowerment. Additionally, the bees, which contribute to
diverse, interconnected ecosystems are nurtured and protected.
So, this
Diwali, gift health, give back to nature!
‘मुगल-ए-आज़म’ जैसी फिल्म बनाने वाले निर्देशक और प्रसिद्ध फिल्मकारके. आसिफ के नाम पर अंतरराष्ट्रीय फिल्म महोत्सव हुआ. फिल्म महोत्सव में दिग्गज फिल्मी हस्तियां, साहित्यकार,फोटोग्राफर्स के साथ पान सिंह तोमर के सगे भतीजे बागी सरदार, बिग बॉस फेम पूर्व दस्यु सुंदरी भी शामिल हुई हैं. इटावा में आयोजित इस तीन दिवसीय अन्तर्राष्ट्रीय फिल्म महोत्सव में भारत सहित नौ देशों की चुनिंदा 19 फ़िल्में प्रदर्शित की गईं. बता दें कि इटावा के. आसिफ का जन्मस्थान भी है. के. आसिफ, जिनकीलगन और जुनून की बदौलत ‘मुगल-ए-आज़म’ जैसा शाहकार हिंदी सिनेमा में संभव हुआ. अपने ही जन्मस्थान में भुला दिये गए. यह फिल्म फेस्टिवल के. आसिफ को याद करने की सार्थक कोशिश थी.
उद्घाटन समारोह सत्र में के. आसिफ की मुगल-ए-आजम के सफरनामे पर वक्ताओं ने चर्चा की. इसी दौरान युवा फिल्म निर्देशक धर्मेंद्र उपाध्याय की डॉक्युमेंट्री फिल्म चंबल इन बॉलीवुड का प्रदर्शन हुआ. इस डॉक्युमेंट्री फिल्म में हिंदी सिनेमा और तीन राज्यों में स्थित चंबल घाटी के फिल्म लैण्ड को दर्शाती तस्वीर उभर कर सामने आती है. फिल्म फेस्टिवल में दुनिया की 150 भाषाओं में गजल गाने वाले डॉ. गजल श्रीनिवास ने चंबल गीत गाकर सुनाया. इस ऐतिहासिक गीत को पचनद घाटी के सरोकारी वयोवृद्ध कवि विजय सिंह पाल ने लिखा है. इस दौरान चंबल गीत के रचियता को सम्मानित किया गया. दुनिया भर में होने वाले फिल्म फेस्टिवलों की श्रृंखला में के. आसिफ चंबल इन्टनेशल फिल्म फेस्टिवल इस बात के लिए भी याद किया जाएगा कि इस उत्सव का भी अपना गीत है. इस दौरान वक्ताओं ने कहा कि चंबल गीत ओज का संगम है. उसके कथ्य में चंबल की भावभूमि है तो इतिहास और संस्कृति की झलक भी. गीत में वाद्ययंत्रों के अपूर्व संयोजन से से, चंबल की धारा का कलकल निनाद और उसके कूल-कछारों में पंछियों की चहचहाहट का जो प्रभाव उतपन्न किया गया है वह गीत को और भी जीवन्त बनाता है.
इस दौरान वाइल्ड फोटोग्राफर राजीव तोमर, प्रसिद्ध दस्तावेजी फिल्म निर्माता शाह आलम और वरिष्ठ पत्रकार ज्योति लवनियां द्वारा कैद की गई तस्वीरों की प्रदर्शनी लगी जो चंबल के विभिन्न आयामों को समझने में मददगार रही. स्थानीय तमाम स्कूलों के छात्र-छात्राओं के सांस्कृतिक कार्यक्रमों ने मन मोहा, तो वही स्थानीय कलाकारों, फिल्मकारों को मंच देकर उनका उत्साहवर्धन किया गया. तीन दिवसीय सिनेमा उत्सव कार्यक्रम में प्रसिद्ध फिल्मकार मोहन दास, सतेन्द्र त्रिवेदी, फिल्म अभिनेता रफी खान, अजय महेन्द्रू, रवि पाण्डेय, आजतक के फिल्म संपादक अनुज शुक्ला, पूर्व बागी सरगना बलवंत सिंह तोमर, पूर्व दस्यु सुंदरी व अभिनेत्री सीमा परिहार, बागी हरि सिंह पवार, मुन्ना सिंह मिर्धा, सूफी गजल गायक रोहित हितेश्वर, राजभाषा अधिकारी लक्ष्मन सिंह देव आदि ने शिरकत की. फिल्म फेस्टिवल के आयोजक शाह आलम ने कहा कि मशहूर बॉलीवुड फिल्म डायरेक्टर के आसिफ ने अपनी फिल्में बड़ी ही शिद्दत और जुनून के साथ किया. वे दुनिया भर में नजीर बन गए. डा. गजल श्रीनिवास और मोहन दास ने के आसिफ पर शोध कर दस्तावेजी फिल्म बनाने और उनके नाम पर चंबल घाटी में फिल्म स्कूल खोलकर चंबल घाटी के युवाओं को तराशने का मुद्दा उठाया गया. जिससे फिल्मलैण्ड की वास्तविक छवि दुनियां के सामने नुमाया हो सके. पुरातात्विक सभ्यता की खान चंबल के अनगिनत किस्से सामने आ सकें. के. आसिफ चंबल इंटरनेशल फिल्म फेस्टिवल में दिनेश शाक्य, इं. राज त्रिपाठी, रंजीत सिंह, डा. कमल कुशवाहा, कुमार मनोज, इं. योगेश यादव, गौतम शाक्य, रौली यादव, अजय कुमार, रविन्द्र चौहान की मजबूत टीम की बदौलत संपन्न हुआ.
ये फिल्में की गई प्रदर्शित
सबसे पहले के. आसिफ की मुगल-ए-आजम, पान सिंह तोमर, चम्बल इन बॉलीवुड, कैसे...?,संध्या, कैफ़े ईरानी चाय, मीडियम रेयर (इटली) वरम (अमेरिका), यक्षी (दुबई), लिटिल आईज़ (ऑस्ट्रेलिया), मृगतृष्णा (नेपाल), द सीक्रेट लाइफ ऑफ बैलून्स (लंदन), विथ माय ओन टू हैंड्स (पैरिस), काउंटर (शिकागो), मेहरम (मुंबई) और रेपरक्युशन (ईरान) फ़िल्में दिखाई गईं.
एक जुनून का नाम है के आसिफः देश की सबसे ऐतिहासिक फिल्म मुगल-ए-आजम के रिलीज होने के बाद सिने जगत मशहूर हुए फिल्मकार के. आसिफ ने इटावा की धरती पर जन्म लिया था। उनका बचपन भले ही मुफलिसी में बीता लेकिन सपने उन्होंने सदैव बड़े ही देखे। इसके तहत बॉलीबुड में पहुंचकर बेहतरीन तीन फिल्में बनाकर अपने हुनर का लोहा सभी से मनवा लिया। यह फिल्म वर्तमान दौर के दर्शकों को बार बार अपनी तरफ खींचती है। शहर के मोहल्ला कटरा पुर्दल खां में स्थित महफूज अली के घर में उनकी यादें अभी जिंदा हैं, इस घर में के आसिफ के मामा असगरी आजादी किराए पर रहा करते थे। उनके मामा की पशु अस्पताल में डॉक्टर के रूप में यहां तैनाती हुई थी। उसी दौरान उनकी बहन लाहौर से आकर अपने भाई की सरपरस्ती में रहने लगी थी। उन्होंने 14 जून 1922 को एक पुत्र को जन्म दिया जिसका नाम उस समय कमरूद्दीन रखा गया जो वॉलीबुड पहुंचकर के. आसिफ के नाम से मशहूर हुआ। बताते हैं कि उनका बचपन मुफलिसी में ही बीता लेकिन शिक्षा के प्रति सजग थे। इसके तहत फूल बेंचने के साथ इस्लामियां इंटर कालेज से जुड़े मदरसा में शिक्षा ग्रहण की। इस दौरान वे टेलरिंग का कार्य करने के लिए वे मुंबई में फिल्मी दुनियां में पहुंच गए। 1941 में उनकी फूल फिल्म रिलीज हुई जो उस समय की सबसे बड़ी फिल्म मानी गई, इसके पश्चात 1951 में उनकी हलचल फिल्म ने समूचे देश में हलचल मचाई। इसके पश्चात 1960 में मुगल-ए-आजम रिलीज हुई तो इस फिल्म ने फिल्म जगत में तहलका मचा दिया। फिल्म जगत की सबसे बेहतरीन फिल्मों में इसका नाम शिलालेख में दर्ज हैं। इस फिल्म के निर्माण में 17 साल का समय बीता था, इसी के साथ हर सीन को जीवंत करने के लिए पैसा पानी की भांति बहाया गया था। के. आसिफ का निधन 9 मार्च 1971 को भले ही मुंबई में हो गया हो लेकिन उनकी यादें यहां की धरती से अभी जुड़ी हुई हैं। हालांकि जिस किराये के घर में वे पैदा हुए थे आज वहां मीट की दुकान है. और इस्लामियां इंटर कालेज से उनके नाम पर लगा बोर्ड अब हटा दिया गया है। के. आसिफ चंबल इंटरनेशल फिल्म फेस्टिवल में शामिल होने आये वरिष्ठ फिल्म पत्रकार अनुज शुक्ला ने कहा कि इसी जमीं से दो – दो मुख्यमंत्री बने लेकिन यहां की गौरवशाली थाती पर कान नही दिया। तिग्मांशु ने दिया धोखाः बागी बलवंता
पहले ही दिन से पान सिंह तोमर के साथ साये की तरह रहने वाले सगे भतीजे बलवंत सिंह तोमर ने कहा कि 13 घंटे तक चले लंबे एनकाउंटर में कक्का की गैंग के कई लोग मारे गए थे. इस मुठभेड़ में मेरे पिता की भी मौत हो गई थी. किसी तरह बच निकलने वाले बलवंत पानसिंह के बाद करीब ढाई साल तक चंबल के बीहड़ों में अपने नाम से गैंग चलाते रहे. बाद में उन्होंने सीएम के सामने समर्पण कर दिया।बलवंत ने जोर देते हुए कहा कि मैंने फिल्म की कहानी से लेकर शूटिंग तक में मदद की लेकिन, मुझे 40 लाख तय रुपये नहीं दिए गए. तिग्मांशु ने धोखा दिया. अब मैं पैर से लाचार हूं नहीं तो तिग्मांशु को मुंबई जाकर सबक सिखाता. बलवंत का दावा है कि तिग्मांशु की फिल्म की कहानी के तमाम इनपुट उन्होंने ही दिए. 'चंबल में बागी रहते हैं' जैसे फिल्म के कई मशहूर संवादों के पीछे भी वह थे. वे बताते है किं संजय चौहान की रिश्तेदारी उनके नजदीक ही है. फिल्म बनाने से पहले तिग्मांशु धूलिया, संजय और इरफान को लेकर उनके पास आए थे. बोले आप इंटरव्यू दे दो. तो हम फिल्म बना दें. उनकी कहानी दे दो. हमने कहा, कहानी तो दे देंगे, लेकिन उसकी कीमत कौन देगा हमें. उन्होंने कहा, हम देंगे. तो हमने एग्रीमेंट नहीं कराया.मैंने उन्हें कहानी बताई. बाद में जब इन्होंने शूटिंग शुरू की तो तीन महीने तक राजस्थान में इनके साथ हम चंबल घाटी में रहे. हम नहीं होते तो इस पूरी यूनिट का अपहरण हो जाता. चंबल की गैंग उठा ले जाती इन्हें. अकेले हमने उन्हें (डकैतों को) समझाया कि मेरे ऊपर फिल्म बन रही है. ‘परमिट लाइन’ पर बनेगी फिल्मः डा. लक्ष्मण सिंह देव देश विदेश में हजारों किलोमीटरकी दूरी बाइक से तय करने वाले डा. देव ने फिल्म फेस्टिवल के दौरान कहा कि परमिट लाइन के अवशेषों को खोजकर उस पर एक फिल्म बनाउंगा। दरअसल आजादी से पहले हिंदुस्तान के नमक का खासा महत्व था, इसीलिए इसकी तस्करी भी बडे पैमाने पर की जाती थी। नतीजन नमक की तस्करी को लेकर के लिए अंग्रेज सरकार ने पेशावर से उडीसा तक इनलैंड कस्टम लाइन का निर्माण किया गया था। 1803 से शुरू हुई इस लाइन कानिर्माण पूरी तरह से 1843मे बन कर पूरा हुआ। कटीली झाडियों और पेड़ों से निर्मित यह लाइन 12 फुट ऊंची और इतनी ही चौड़ी हुआ करती थी। जो कि करीब2200 किलोमीटर की लंबी दूरी तय करती थी। यह परमिट लाइन दस्यु गिरोहों के प्रभाव वाले चंबल इलाके से भी गुजरी थी। उस दौर में इसे चीन की दीवार के समकक्ष माना जाता था।यह एक वनस्पति का या बाटनिकल बैरियर का काम करती थी जैसे चीन की दीवार है। दस फुट ऊंची और दस फुट चौड़ी झाड़ियों की इस लाइन को कोई भी इंसान तो दूर कोई भी हाथी भी पार नहीं कर सकता था और जगह जगह इसमें कट थे। जहां कट थे वहॉ पर सुरक्षा गार्ड तैनात कर के रखे गए थे । सुरक्षा गार्ड इस बात की निगरानी रखा करते थे कि कौन सा सामान इस परमिट लाइन से पार किया जा रहा है । उस समय देश में नमक का उत्पादन समुद्री पानी की बजाय राजस्थान और गुजरात की झीलों से हुआ करता था। यह नमक यहां से पूरे हिमालयी इलाको में जाता था। तिब्बत और नेपाल में भी इन्ही मार्गों का प्रयोग नमक को ले जाने के लिए किया जाता था। नेपाल में तो एक साल्ट रूट है जैसे सिकंदर के बाद सिल्क रूट खड़ा किया गया। वैसे ही नमक रूट भी है जो नेपाल के मुस्टांग इलाके से तिब्बत हो करके जाता था।इतिहास के पन्नों को अगर पलटें तो 1820 से लेकर 1880 तक परमिट लाइन वजूद में रही। उसके बाद नामक पर जो टैक्स था वो पूरे भारत मे सामान्य हो गया था फिर परमिट लाइन की जरूरत नही रही थी ।
Saregama, India’s oldest music label and youngest movie studio, has entered into a strategic partnership with world’s leading audio brand Harman Kardon, by Harman, for launching the next generation of Carvaan range of products. The first product from this partnership, Carvaan Gold, was launched today in time for the festival season.
Carvaan Gold is the top-of-the-line variant of Carvaan designed using iconic Harman Kardon sound technology and speakers. It comes in a hi-end metallic body, and is available in exclusive Champagne Gold and Rose Gold colours. The product also comes with a companion app that allows users to create their own playlist or select their favourite song on Carvaan.
Carvaan Gold comes with all the great features that Carvaan is known for: pre-loaded with 5000 evergreen Hindi songs without any interruption of ads, categorized into 130+ stations featuring the best of Mohd. Rafi, Asha Bhosle, Kishore Kumar, Amitabh Bachchan, Rekha, Rajesh Khanna and other legends of Bollywood; the entire collection of Ameen Sayani’s Geetmala; FM/AM radio and the option to listen to one’s personal collection of songs via Bluetooth or by plugging in a pen drive in the USB port. Carvaan Gold works on a rechargeable battery that lasts up to 5 hours.
Vikram Mehra, Managing Director of Saregama India says, "Carvaan is positioned as the perfect gifting product, and Carvaan Gold takes it further as the perfect gift for self. Our partnership with Harman Kardon allows us to deliver exceptional sound quality to the retro music lovers.”
“Carvaan has gained immense popularity with masses across India. We are excited to launch Carvaan audio system with the iconic Harman Kardon sound. Combining premium audio quality of Harman Kardon’s premier sound elements, Carvaan Gold will gain exceptional advantage and a distinct identity.” said Sumit Chauhan, Vice President – Lifestyle Audio, Harman India.
Xiaomi,
India’s number one smartphone brand and smart TV brand released the Note Kiya Jaye campaign for its
recently launched Redmi Note 7 Pro. The campaign showcases Ranveer Singh using
the new Redmi Note 7 Pro in very comical and quirky social scenarios, while
aptly highlighting its powerful 48MP camera, offering memorable stories to a
diverse set of audience.
The
campaign features Xiaomi’s new smartphone brand endorser, Ranveer Singh playing
characters with a strong comical tone while using the Redmi Note 7 Pro. Note
Kiya Jaye effortlessly plays out humorous scenarios while showcasing the 48MP
camera feature and its immense attention to detail. The campaign story
highlights the brand’s customer-centric approach wherein the Redmi Note 7 Pro’s
48MP camera combined with Sony IMX586 sensor provides true to life images with
unparalleled levels of detail. The campaign also subtly showcases how the new product
represents Xiaomi’s founding philosophy - innovation for everyone. The Redmi
Note 7 is designed to bring innovative technology to consumers across all segments
in India, offering spectacular features as compared to other devices in this
price range.
Marking
the launch of the new campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi
India, shared: “Xiaomi’s Redmi Note series has a notable legacy of their own
and play a significant role in driving the brand’s leading performance in
India. Therefore, there couldn’t have been a better way to present our all-new
Redmi Note 7 Pro by combining our brand marketing efforts with one of the major
superstars of this generation, Ranveer Singh. Redmi Note 7 Pro brings our core
philosophy - Innovation for everyone, to life with its incredible features such
as the stellar 48MP camera, and the Note Kiya Jaye campaign successfully
depicts that with a tinge of humor and positivity. We hope our Mi Fans enjoy
the campaign and make the most of our innovative technology because we believe
our Mi Fans deserve the best.”
Karan
Shroff, Head of Brand Marketing, Xiaomi India, on mining the campaign insights
and leading the campaign, shared: “We wanted to offer our audience stories that
portrayed Redmi Note 7 Pro’s capabilities, and would also truly relate to their
day-to-day lives through funny, positive instances. We sought inspiration from
popular local insights such as Duur se Dekha vs. Paas Jaa Ke Dekha reference,
which was also used during our recent Redmi Note 7 Pro launch presentation in
February. And this is what you will experience with the Note Kiya Jaye campaign
too. The campaign offers our Mi Fans and consumers highly relatable stories
that blend the key strengths of the product, which is the 48MP powerful camera,
along with a strong element of satire, bringing them the best of both worlds.”
The
campaign tactfully uses cheeky humor in both videos, spinning a very
light-hearted, amusing approach to highlight Redmi Note 7 Pro and its 48MP
camera feature. The campaign is focused on the camera’s ability to zoom into
details even at a distance. It marries the classic good old reference of “Duur
se Dekha toh… aur paas jaake dekha..”, which implies how things may appear to
be a certain way from far, and upon closer look, it turns out to be a different
situation, thereby building a familiar insight for consumers.
In
the classroom scene, the Father while casually inspecting the students in an
otherwise regular classroom environment, uses the double tap double zoom
feature on Redmi Note 7 Pro’s 48MP camera to zoom into the student’s desk. The
clarity of the camera is so remarkable that the Father discovers a comic book
with the student and can also view the comic texts accurately, followed by a
series of humorous reactions. This instance highlights the tiny yet crucial
details which the camera flawlessly captures including crisp visuals of the
superheroes and their specific conversation texts which can be clearly viewed.
The
second film depicts a hostel scene highly relatable to the young audience,
wherein a young college student seems to be falling in love with a woman he
spots from a distance while taunting his friends. In the meantime, Ranveer who
plays a fellow roommate and college student uses his Redmi Note 7 Pro’s 48MP
camera capability to get a zoom in and gain a more accurate image of the woman,
only to have the amusing discovery that they wrongly mistook a man for a woman.
