Thursday, December 24, 2020

Tanzeel Khan releases ‘Nachdi Tu’ that promises to make you groove on its beats

Singer-lyricist and social media content creator Tanzeel Khan released his fifth original song, ‘Nachdi tu’ on 21st December 2020 featuring social media influencer Unnati Malharkar. Nachdi Tu will make Tanzeel’s fans groove on its peppy beats. The songs composed in the past by Tanzeel devoted to love, care and trust, but for the very first time, he came up with a peppier composition to ensure that no one can sit straight when ‘Nachdi tu’ plays. The song was launched on the creator’s Youtube channel and choreographed by one of his closest friends and social media influencer Unnati Malharkar who is known for her dance video on her youtube channel and has thousands of followers on instagram.

Since the launch, Nachdi Tu has been receiving a lot of love from the audience. The song has already crossed more than 8 lakh views and 123k likes on youtube and is trending on social media channels as well. Tanzeel and Unnati are managed by NOFILTR Group, India's first influencer incubators with more than 50 content creators exclusively signed with the company.

‘Nachdi tu’ is Tanzeel’s fifth original composition. The beats of the songs will make you forget everything with its soothing melody. A popular Instagram and YouTube content creator Tanzeel’s first song, Dilli Ki Ladki, released in March 2020 has garnered nearly 7.8 million views on his YouTube channel. Speaking about the song, Tanzeel said, “I am very excited for the song and already overwhelming by the response received by the public. I tried my best to put all my efforts and determination to get the peppier song which I have never tried before. I believe that this song will be counted as one of the best dance songs in the 2020 list. Unnati also choreographed and got her best moves in the song and I really enjoyed working with her.”

Being a big Bollywood fan, he entered the world of TikTok in 2016 as an aspiring model and actor. As of today, his expressions, dialogue delivery and flamboyance in his content is rare and hard to match. The journey of the jaunty young man started as an Automobile Engineer because of his passion for cars. Soon after he started his journey as a content creator, Tanzeel discovered his love and talent for singing. Since March 2020, Tanzeel has released four songs and has a few more in the pipeline. With 312K+ subscribers on YouTube and 592K+ followers on Instagram, Tanzeel’s fanbase is steadily growing every day.

Excited about being a part of Tanzeel’s latest track, Unnati said, “Tanzeel and I are good friends and working with him was such a pleasure and fun at the same time. He is an amazing singer and I am looking forward to the success of the release. I’m very excited to see the audience reaction to ‘ Nachdi Tu’. So far, they have been our greatest support and I will continue to entertain them with such exciting projects.”

In a world where 'Content is King', NOFILTR.Group is a social media label that primarily incubates young talent by giving them creative and resourceful direction. Through the plethora of influencers and brands that they collaborate with, they intend on creating a growing community network that facilitates personal expression and intriguing content. NOFILTR.Group connects the brand to the influencer, and the influencer to the world at large by offering a wide array of services which includes, personal branding, content creation and curation, influencer marketing and brand collaborations, campaign design along with campaign execution and analysis.

You can checkout Tanzeel’s Nachdi Tu here:

Wednesday, December 23, 2020

Merger of Five Film Media Units: NFDC, CFSI, DFF, NFAI & Films Division

With more than 3000 films produced in a year, India is the largest film producer in the world with an industry led by the private sector. The Government, in its commitment to support the films sector, has decided to merge four of its film media units, namely Films Division, Directorate of Film Festivals, National Film Archives of India, and Children’s Film Society, India with the National Film Development Corporation (NFDC) expanding the Memorandum of Articles of Association of NFDC, which will then carry out all the activities hitherto performed by them. The merger of Film Media Units under one corporation will lead to convergence of activities; resources and better coordination, thereby ensuring synergy and efficiency in achieving the mandate of each media unit.

Films Division, a subordinate office of M/o I&B, was established in 1948, primarily to produce documentaries and news magazines for publicity of Government programmes and cinematic record of Indian history.

Children’s Film Society, India, an autonomous organisation, was founded in 1955 under the Societies Act with the specific objective of providing children and young people value-based entertainment through the medium of films.

National Film Archives of India, a subordinate office of M/o I&B, was established as a media unit in 1964 with the primary objective of acquiring and preserving Indian cinematic heritage.

Directorate of Film Festivals, as attached office of M/o I&B was set up in 1973 to promote Indian films and cultural exchange.

NFDC is a Central Public Sector Undertaking, incorporated in the year 1975 with the primary object of planning and promoting an organized, efficient and integrated development of the Indian Film Industry.

The Union Cabinet, which approved the merger of these Media Units in its meeting, also approved the appointment of a Transaction Advisor and Legal Advisor to advise on the transfer of assets and employees and to oversee all aspects of operationalization of the merger. While undertaking this exercise of convergence, interests of the employees of all the concerned Media Units will be fully taken care and no employee will be retrenched.

The umbrella organization, NFDC, consequent upon the merger of Film Media Units will be uniquely placed with regard to promotion, production & preservation of filmic content - all under one management. The vision of the new entity will be to ensure balanced and focused development of Indian cinema in all its genres- feature films, including films /content for the OTT platforms, children’s content, animation, short films and documentaries.

The merger of Film Media Units under a single corporation will lead to synergy amongst the various activities with better and efficient utilization of existing infrastructure and manpower. This will lead to reduction in duplication of activities and direct savings to the exchequer. 

Sunday, December 13, 2020

Celebrating diverse voices, the Ayodhya Film Festival goes virtual for 2020

With the virus still going strong and the government in its attempt to control has led either to a shutdown of public events, or limiting gatherings to a bare minimum, Ayodhya Film Festival has decided to go virtual this year. The scene is the same all across the globe including the top notch Film festivals like Cannes, Sundance and Toronto that have gone virtual. “Even we at Ayodhya Film Festival are no different. Bringing it straight to the drawing room or virtually anywhere for our audiences, the festival, which is normally held in Ayodhya will be going online this year,” confirmed Festival Director, Shah Alam.

An opportunity to connect with audiences, inviting people to “attend” who might not have had the chance otherwise, the organizing team said that this year they will hold a virtual screening of the films and more. To make it successful, team AYOFF have joined hands with Anuj Bhardwaj of Ambak Motion Pictures to stream movies free on YouTube and thereby making it available for all. “Just like our film festival, it will be a Free for all event. The films will be streamed online on a youtube platform during the five day event. However, audiences have to register themselves and subscribe on the channel to watch movies,” added Shah Alam.

AYOFF thus welcomed the move to go digital as it will usher in a new way of showcasing films when allowing audiences to experience films at a festival is not like as it used to be earlier.

“Challenges keep evolving as you move into different stages. Encountering new experiences on an endlessly changing horizon, the AYOFF has now become a beautiful mosaic of a collective spirit and energy, thereby celebrating the films, the artists, and the makers behind it,” said Festival Chairperson Mohan Das. Quoting Edward de Bono, he concluded: “Creativity involves breaking out of established patterns in order to look at things in a different way. As AYOFF moves into its 14th year, it is indeed a new experience that we will be holding a virtual film festival. Maybe this will be the new norm in future - conducting it both online and offline.”

The virtual festival will kick off on December 15th and run until December 19th. It will stream feature films, short films as well as documentaries. Viewers will be able to view extraordinary films and experience them in the comforts of their home or virtually anywhere. To watch, please subscribe to

Industry status to film and entertainment sector: Proposal to be presented in Cabinet soon

Film and entertainment sector in Maharashtra is expanding by creating opportunity for employment and self-employment. Considering this proposal to give industry status to the film and entertainment sector would be presented at a cabinet meeting soon clarified Cultural Affairs Minister Amit Deshmukh. 

A meeting on giving industry status to the film and entertainment sector was held at the Ministry today under the chairmanship of Cultural Affairs Minister Amit Deshmukh. The meeting was attended by Manisha Verma, Managing Director, Saurabh Vijay, Secretary, Department of Cultural Affairs, Aanchal Goyal, Joint Managing Director, Vilas Thorat, Deputy Secretary, Cultural Affairs, relevant Relevant officers were present along with him. were also present at the occasion.

Stating that many people are getting employment due to the film / entertainment sector Minister of Cultural Affairs Shri. Deshmukh said, the scope of the film & entertainment industry is huge. In respect to this the entertainment sector will be given the status of an industrial sector, which will help small and medium enterprises to get concessions and strengthen the economy. The Department of Cultural Affairs is also taking necessary steps to declare this sector as an industrial sector. In order to give impetus and mobility to the film and entertainment industry, the Department of Cultural Affairs is working on a policy for the film and entertainment sector and giving it an industry status. This includes television, digital media, live events, animation, out of home media, cinema, radio and many more.

Movies (short films/movies screened on OTT media) and the entertainment sector have expanded significantly and need to be given industry status. Considering this the Department of Cultural Affairs is preparing a policy for films, serials, OTTs, theater, folk art, documentaries and advertisements, said Mr. Deshmukh.

Saturday, December 12, 2020

Raees Girl Mahira Khan tests positive for Covid-19

Pakistani actor Mahira Khan, who won hearts with her performance opposite Shah Rukh Khan in Rahul Dholakia’s ‘Raees’, has tested positive for Covid-19. Sharing the news on Instagram, Mahira wrote “I have tested positive for COVID-19. I’m isolating and have also informed all those who were in close contact with me over the last few days. It’s been rough but it will be ok soon, InshAllah. Please please wear a mask and follow all other SOPs - for your sake and others. Love, Mahira Khan.”

Get-well-soon wishes poured in not only many Pakistani celebrities who wished her a speedy recovery but from Bollywood as well. He fans and well-wishers also poured out their love and prayers for her. Films & TV World also wishes her a speedy recovery. “Get Well Soon Mahira.”

Monday, December 7, 2020

Hrithik Roshan new TVC saying “What you do, ultimately matters” in the New Normal

Ascent Meditech Ltd., an Indian multinational in consumer healthcare space, continues its association with Bollywood superstar Hrithik Roshan for its flagship brand Flamingo – An Aid for a New Life. In his imitable style Hrithik Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal. The story in the campaign revolves around the central offering of pain management solutions to various lifestyle problems through four (4) top of the line products viz. Heat Belt, Knee Cap, Lumbar Sacro Belt and Anklet. 

Rajiv Mistry, Founder and Managing Director, Ascent Meditech Ltd., says, “when the going gets tough, the tough gets going – this saying holds true for Indians as well as for Ascent. While Indians have put up a brave face against all odds and have adapted to the New Normal, we, at Ascent, have supported Indians with the introduction of products, which are of absolute necessity, today. In line with the sudden change in consumer behavior and mindset, brand Flamingo has crafted its new campaign under the umbrella thought of ‘what you do, ultimately matters’. The communication in the new campaign is purposeful and leaves the consumer with a decision to make amongst an existing practice versus a sustainable solution, when encountered with pain.”

As a consumer healthcare organization, Ascent Meditech Ltd. has always been early in reading the mind of consumers.  The start of pandemic unearthed the need of security and protection among Indians. Flamingo, being a trusted brand among consumers was quick to reciprocate this need and introduced FlamiMask, FlamiMask Plus and Flamitizer at value for money prices, thus entering the Personal Protection space. With this recent category extension, Ascent Meditech Ltd., is now present across five (5) categories, earlier four (4) being Orthopaedic Soft Goods, Healthcare, Mobility and Wound-care.

Flamingo’s Lifestyle range boasts of top of the line products under Heat Therapy, Cold Therapy. Heat Belt, the flagship product of the brand offers ultimate pain relief during joint pains while Cold Therapy product viz. Cool Pack offers relief post injury and reduces swelling. Flamingo’s range of lifestyle products can be used by people across all age-groups for regular day-to-day activities; be at home or at work. Included in the category of preventive care yet lifestyle is our Regular & Premium Knee Cap, Regular & Premium Anklet. Knee Cap provides support to the knee and offers mild compression. It is recommended in sports injury, old age etc. Anklet is recommended in edema, sports injury, mild to moderate sprains & strains and old age. Flamingo’s offering towards back pain, Lumbar Sacro Belt offers uniform compression and provides support to the lower back thereby offering relief from pain and improving posture respectively.

Ascent Meditech Ltd. earlier unveiled its new customer-centric single and two-coloured variants for Flamingo’s range of pain management products across categories – Black, Beige and a combination of Black & Orange for the Regular range; and Turquoise Blue for the Premium range of products giving it a trendier, sporty and contemporary look, appealing to the younger and millennial customers.

The Company launched its e-commerce platform making its flagship brand Flamingo products available anytime, anywhere across the country. The Company's e-commerce platform has most of its products (available in multiple SKUs) out of the total portfolio of over 350+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with majority being OTC products. Products across the  categories are available at a discount of 10% to the MRP. There is a flat 10% discount for all purchases made on On purchase of Rs. 350 and above, consumers need not pay any Delivery Charges.