Sunday, May 1, 2022

BIFF Mumbai to be held at from November 27th-29th, 2022 at Carnival Cinemas Oshiwara

The Bollywood International Film Festival (BIFF Mumbai) is one of Mumbai’s premier Independent Film Festival. Showcasing a rich assortment of entertaining and thought provoking Indian and global independent new cinema along with masterclasses, panel discussions and industry events, it is founded by Actor Yashpal Sharma and his Writer/ Director wife Pratibha Sharma. 

An active platform for independent filmmakers to showcase their work and earn accolades internationally for unparalleled storytelling and performance; the festival aims at providing a common platform for the cinemas of the world to project the excellence of the film art; contributing to the understanding and appreciation of film cultures of different nations in the context of their social and cultural ethos; and promoting friendship and cooperation among people of the world.

Gearing to give its 3rd edition a big kick start and aiming to be bigger and better than its prior avatars, the BIFF Mumbai platform is sure to reach more boundaries than its previous editions. Owing to its valuable contribution in bringing the platform to film buffs and Cinephiles, BIFF Mumbai has garnered the support of Carnival Cinemas this year. To be held from November 27th-29th, 2022 at Carnival Cinemas Oshiwara, movie lovers will have a chance to see a wide range of cutting-edge feature length films, short films and documentaries including opening and closing with world premieres of successful features. 

According to the CEO & Festival Founder Pratibha Sharma, “All efforts are being made to host the international film festival on a major scale where people can watch award-winning movies on one platform. The festival will be a star-studded event, with several contemporary actors and directors expected to attend, apart from film enthusiasts.” 

Right now, the early bird deadline is on and entries for the festival have already started. To motivate the submitters, the organisers are offering a straight 50% discount to the film makers and students. However, to avail the offer, one has to submit their films before 14th May. Those interested can register themselves through www.biffmumbai.com/direct 

For details, call: +91 84519 80194 or email: biffmumbai@gmail.com

Deepsense Digital & Walkaroo launched the #GuessKaroo campaign starring Aamir Khan

Deepsense Digital partnering with their Indian homegrown footwear client Walkaroo had launched a social media campaign coined #GuessKaroo. The campaign featured renowned celebrity, Aamir Khan who is Bollywood’s Perfectionist.  

Deepsense Digital won the mandate for Walkaroo in the last quarter of 2021 and launched their much-awaited campaign. The campaign execution was to create hype around the TVC, create a buzz by asking the users to answer the right options, and drive the users to the TVC on YouTube. 

The way TVCs were shot conveys the brand's purpose in a way that people can relate to. The TVC with its elements of quirkiness had a huge upside potential of going viral when combined with the right strategy. To create hype around the TVC, the brand created a buzz by asking the users to answer the right options and driving the users to the TVC on YouTube. It gave the impression of direct participation of the public and having a say in what Aamir spoke in the TVC scenes. People can #GuessKaroo on what the actor will enact in the following scenes through this promotion. 

Winners of the campaign were gratified with Walkaroo coupon codes and answers were revealed by playing the full TVC on the pages. 

The outcome of this campaign was a huge success, as it reached multiple people which helped us in mass consumer engagement and brand credibility. During the Facebook, Instagram and YouTube promotions, the company invested Rs 1 Lakh and gained an impressive ROI, and overall Facebook & Instagram achieved impressions of 24,17,521.

Saturday, April 30, 2022

The ICA Lifetime Achievement Award conferred to legendary director Saeed Mirza


Director of the popular TV serials Nukkad (Street Corner) and Intezaar (Wait) and the maker of notable parallel films such as Mohan Joshi Hazir Ho!, Albert Pinto Ko Gussa Kyoon Aata Hai, Salim Langde Pe Mat Ro and Naseem which won two National Film Awards in 1996, Screenwriter and director Saeed Akhtar Mirza was honored with the Lifetime Achievement Award at ICA - International Cultural Artifact Film Festival. Though the Award was declared for the year 2020, it was conferred on him today by the ICA Team members including Festival Director Amandeep Singh, Founder Amarnath Singh, Milind Champanerkar, Dr. Ajay Doke, Subodh and Chairman Jury Prof. Dr. Mohan Das. 

The ICA Lifetime Achievement Award is conferred to a talented film maker who have made a their mark in the industry with a purposeful film with a strong social message. The award consists of a memento, a copy of the Indian Constitution, a shawl and a cash cheque of Rupees Eleven Thousand. Noted director Sagar Sarhadi who directed Bazar with Smita Patil and Naseeruddin Shah was the recipient of the award in 2019.

Saeed Akhtar Mirza started his career as a documentary film maker in 1976, graduating to films with the acclaimed Arvind Desai Ki Ajeeb Dastaan (1978), about the frustrations of an idealistic youth caught in the trap of a feudal money culture. It won the Filmfare Critics Award for Best Movie for the year. This was followed by Albert Pinto Ko Gussa Kyoon Aata Hai (1980), about an angry youth, in search of his class and ethnic identifications. This too won the Filmfare Critics Award for Best Movie. Next in this series of his based on the urban middle class, came his satire on the Indian judicial system, Mohan Joshi Hazir Ho! (1984), an old couple which struggles for years in their legal case that runs for years under a corrupt judiciary, in nexus with real-estate developer. Set in the urban ‘middle class’, his film chronicled their struggles and search of identity in a rapidly changing landscape and economic conditions. Then finally in his angst-ridden movies came, Salim Langde Pe Mat Ro (1989), starring Pawan Malhotra, an archetypal Muslim youth caught in the circle of crime and recrimination, and their collective state amidst growing communalism, ghetto mentality, and a search for an ethnic identity which does not clash with a national identity.

Meanwhile, he directed and produced popular TV serials Nukkad (Street Corner) (1986) and Intezaar (Wait) (1988), the first was set in lower middle class of various communities, which meet at a street corner in Mumbai suburb, shared their struggle of everyday survival in a harsh world, and was a big hit. He has lectured widely on Indian cinema at universities in India and The US. He contributes regularly to Indian newspapers and magazines on current political debates and through film reviews.

His last film Naseem was released way in 1995 set in collapsing secular structure post Babri Masjid demolition era. The film was featured in Avijit Ghosh's book, 40 Retakes, Bollywood Classics you May Have Missed. After that as he put it, "The demolition of the Babri Masjid was the last straw. Naseem was almost like an epitaph. After the film, I had really nothing to say. I needed to regain my faith and retain my sanity. So I decided to travel around India and document it on a video camera". Subsequently he devoted his time to travelling, writing and making documentaries. Later started on his autobiographical work,[6] finally released in 2008, as his maiden novel named Ammi: Letter to a Democratic Mother which is about the memories of his mother who died in 1990 and a series of vignettes comprising Sufi fables, childhood memories.

Saeed Akhtar Mirza is the life member of International Film And Television Club of Asian Academy of Film & Television. Currently he is making film, Ek Tho Chance.

UV Films Guthlee premieres at Kolkata & Cameroon together


Debutante filmmaker Ishrat R Khan's feature film Guthlee Ladoo has made it to the prestigious 27th Kolkata International Film Festival (KIFF). Premiered on April 26th at Nandan, Kolkat; Guthlee Ladoo is screened in the Indian Language Competition section. The first ever Bundeli language film to go to any film festival, Ishrat Khan is elated over his film’s entry into KIFF and feels proud to represent Bundelkhand and especially Bundeli language in a festival that’s acclaimed internationally. “This is my debut film and I am happy that Guthlee has made its way to the KIFF this year. Same time, I'm elated that Guthlee is also being premiered at Cameroon International Film Festival on the same dates.

Ishrat started his innings assisting renowned director like Anees Bazmee with whom he graduated from 1st Ad to the associate director in a span of time. Some of the movies that he assisted Anees includes Welcome Back, Thank You, No Problem, Welcome, Sandwich, No Entry and Deewangee.  Later he went on to associate with Raaj Shaandilyaa for Dream Girl, Prerna Wadhawan for Ishqeria and Amberdeep Singh for Lahoriye. 

However it’s quite unnatural of someone to venture into such a hard hitting domain about the state of education and the caste system in rural India in today's age when he has majorly been involved with comedies. Normally anyone would have preferred doing something that they have mastered in, but Ishrat not only chose to be different but also preferred dealing in a subject that was not the mainstream language - Hindi. Ishrat says, “I understand that’s how anyone would have done it. However, I wanted my debut to stand out on the marquee. We are premiering it at KIFF and plans are afoot to take it to Cannes and other major festivals across the globe including Toronto, London and others."

With over 20 years of experience in Bollywood, Ishrat Khan is considered one of the most efficient film makers of this era. His attention to detail, thorough pre-production & clear vision sets him apart, which can be seen in Guthlee. With a simple to seem storyline, the film is multi-layered. It’s about Guthlee, the son of a poor sweeper, has a dream - to go to school. But the major obstacle is his caste. A headmaster is sympathetic to him but powerless against caste discrimination. When they develop an unspoken bond, Guthlee's dream sees hope. 

Speaking about the film, Ishrat says, “Guthlee is a film that speaks volumes about the state of education and the caste system in rural India in today's age. Of course, there have been massive improvements in this respect by the government, but still there are untold stories that highlight the plight of the lower caste people and their inability to get education for their children. This film is an attempt to bring this matter to the forefront. It's a story of a small boy, son of a low caste sweeper, who wants to go to school. The film has been treated realistically, so as to make the viewer’s feel the rustic reality of a north Indian village. The film does not try to portray any of the higher caste people in a negative light, it's not an attempt to antagonize, but rather to make people think about the fact that something that is so easy for us to provide to our children - a school education - can remain an unfulfilled dream for so many deserving children just because they belong to low castes.” 

Produced by Pradeep Rangwani under the banner of UV Films, Guthlee Ladoo features an ensemble cast that includes Sanjay Mishra, Subrat Dutta, Kalyanee Mulay and Dhanay Seth in the titular role. The film has been shot by Anil Akki and edited by Steven H. Bernard. Amar Mohile has provided the background score for the movie.

An exciting range of haute couture makeup lip liner and filler by Manish Malhotra

Indulge in the world of hues to partner your impeccable style, with the launch of Lip Liner and Filler from Manish Malhotra Beauty exclusively by MyGlamm. Draw the line between the usual and the opulent, and let your lips make a statement. No matter who you are beneath it all -pick your pair and pout it out for the world to see your true colours with the new Manish Malhotra Lip Liners and Fillers. Manish Malhotra Haute Couture Makeup Collection, exclusively by MyGlamm brings you a little bit of couture for everyday glamour carefully curated with India's leading fashion designer, Manish Malhotra. 

From bold to basic, glamm to the goddess and more - pick the shade that defines you. In 5 sumptuous shades that perfectly compliment the classic, beloved and bestselling Hi-Shine Lipsticks, Get a luxuriously plump, show-stopping pout in one stroke with Manish Malhotra Beauty Lip Liner & Filler. It is an ultra-hydrating, high-definition lip contour, enriched with hyaluronic acid, argan oil and vitamin B5. It is intensely pigmented with a creamy matte finish. It doesn’t smudge and lasts from dusk to dawn and gives a 3D effect to lips. Skip the bleed and pair up with your favourite Manish Malhotra Hi-Shine Lipstick to steal the show.  

Outline your lips with gilded ease starting from your cupid’s bow to the outer corners of your lips. Fill them up and smack your lips together and get ready to flaunt the fuller-looking pout. The Manish Malhotra Lip liners and fillers are vegan, paraben and sulphate free, gluten and alcohol-free keeping intact the creamy texture, blendable with no residue of feathering. Make a statement now with these amazing smudge-proof, ultra-precise lip liners and fillers.

Available at the Manish Malhotra Flagship Stores - Mumbai , Delhi and Hyderabad, the shade descriptions are:

  • Fierce Red is a terracotta red shade that looks great on the Indian skin tone.
  • Blush Romance is the perfect nude pink colour. A must-have for all lipstick lovers.
  • Red Ruse is a deep red shade that’ll help you take the centre stage.
  • Mocha Magic is a medium-toned brown shade. Perfect for the no-makeup makeup look.
  • Cabernet Kiss is a deep plum (or marsala) shade to bring out the bold and beautiful in you

Friday, February 25, 2022

Anurag Kashyap emphasizes the significance of how Ayurveda helps your mind, body, and soul

There’s nothing like a wellness vacation to detox, unwind and rejuvenate and trust Anurag Kashyap to do just that. Anurag stated that he had a very unpleasant lockdown in 2020 & 2021. He faced a lot of health issues and also had to go through an angioplasty. He had weight issues due to improper diet and routine, and to reset he took 15 days of unwinding wellness and relaxing at Atmantan Wellness Centre, making the most of their wellness offerings and doctor-prescribed therapies for his complete holistic well-being. 

Wishing to attain ultimate relaxation, Anurag was seen engaging in clean-eating, experiencing a complete detox-led diet, and therapies/treatments to attain his wellness objective. Known to create the best wellness experience for their customers, the doctors and wellness staff at Atmantan ensured that Anurag was well taken care of and as expected left on an extremely happy note looking forward to coming back for a longer stay. 

Anurag took to Atmantans social media and said in his experience. “I went through this daily process starting early in the morning with Kriya, following with massages, yoga, swimming, walking up to the mountains, it's a beautiful climate here and clean air.  I have not just lost 6 to 7 kilos but my whole body has reset. I am fresh and energetic and I am looking forward to work and I am back to where I was before the lockdown happened. And it's all because of this place and it's been a magical experience. The service is incredible, the food is delicious and you learn to eat correct portions. You learn alot about your body, what to do and what not to do. There are so many things we are not aware of living our hectic lives that I have discovered and found out here. And I hope to follow through. This has been a beautiful experience at Atmantan and I recommend and think that everybody should seriously do one of these health retreats where you go through Ayurveda, yoga, naturopathy and a healthy diet. It really changes your system, head to toe." 

Atmantan is one of India’s most luxurious wellness centers and is proving to be the most convenient and approachable getaway destination due to its location in Mulshi, only a 3-hour drive from Mumbai. A 42-acre property, it sits atop a crystal hill & overlooks the pristine Mulshi Lake. Its land bestows healing frequencies to all on it and this complements perfectly with the wellness the guests seek here. Atmantan is an integrated wellness destination and is one of India’s most luxurious and result-oriented wellness centers that provides lifestyle enhancement, disease reversal, and result-oriented transformations to all its guests. ‘Atmantan’ in its name and essence is the holistic amalgamation of Atma (soul), mana (mind) & tann (body).

Wednesday, January 5, 2022

Muthoottu Mini's thought-provoking commercial makes Millions of Views in Record time!

India's leading NBFC Muthoottu Mini Financiers Limited’s powerful portrayal of a woman protagonist in its latest commercial has taken the internet by storm and has got the netizens talking about it.

With over 2 million views in youtube itself (Malayalam and Hindi) and counting, the newly launched commercial film's storyline centering around a confident young woman rocking the social status-quo is driving conversations on social media.

Helmed by award-winning director Martin Prakkat and magnificently captured by celebrated cinematographer Jomon T. John, this masterpiece was shot at some of the most picturesque locales in Ladakh. The duo, true to their reputation, has brilliantly articulated and captured the controlled emotions of the protagonist, her sly suitor's expectations and the bonding she shares with her open-minded progressive father, sans cliched theatrics or verbatim.

The strategically thought ad brings the essence of women to focus, not conforming to expectations, or letting barriers to their dreams, get in the way – as mirrored by a soul-stirring drive through the limitless expanse of the Ladakh.

The film goes on to establish a strong message that no dreams are beyond a woman's reach if she is focused, has strong convictions backed by a like-minded and progressive-thinking partner. This storytelling perfectly aligns with the brand Muthoottu Mini's slogan - Standing by you, always.

Speaking at the sidelines of the launch of the new commercial, Mr. Mathew Muthoottu, Managing Director, Muthoottu Mini Financiers Limited said, “we are thrilled and ecstatic at the overwhelming response to our new commercial which encourages women to dream and calls for shattering cultural stereotyping of women. The film makes a bold attempt to dispel outdated societal myths still in vogue and the need to bring-in a paradigm shift in our attitude towards women. Being a socially responsible company, with strong values, we are extremely proud in rooting for a socially relevant cause. Time has come to address challenges faced by women and stress on the importance of increased participation of women in mainstream activities, be it socio-cultural-politico-economical. We urge women of today to dream, stay financially independent and go places. Rest assured, we, the Muthoottu Mini, will stand by you always"

If you haven't yet watched the ad, watch it here...