Thursday, April 15, 2021

Power Gummies ropes in Shraddha Kapoor as Brand Ambassador

Power Gummies, India’s leading dietary supplement brand, has roped in charismatic and millennial icon Shraddha Kapoor as the brand ambassador and the face for their Hair & Nails Vitamin Gummies. With this association, the brand aims to bring forth its vision amongst millennials while reinforcing its values and philosophy. The campaign is focused on happy hair just every day.

Commenting on the association, Divij Bajaj, CEO & Founder, mentions, “Shraddha is a powerhouse of talent and seamless fit for Power Gummies. Her versatile, vibrant, energetic, lively and sparkling personality knits a perfect horizon and panache for our brand. Altogether, a power-packed blend that enables what we envision for our brand. We are delighted to have Shraddha on board with us as the brand ambassador for our Gorgeous Hair & Nails Vitamin Gummies. She personifies the key prepositions of changing trends of beauty, health & fitness. We are ready to thrill the gen-next customers together with Shraddha.

Through this association, we aim to help a wider range of people to move towards preventive care and nutrition for their health and wellness.”

Power Gummies has been changing the health game with the newly launched nutritional format of chewable & tasty vitamin gummies. Bringing convenience, moments of nostalgia, trust and fun to the customers with health & happiness going together in pursuit of nutrition is the core aim for Power Gummies to come into existence taking away all the health concerns, removing the fear of pills or bad-tasting supplements. The brand has been revolutionising the nutraceutical industry since 2018 creating a galactic storm with their showstopper variant Gorgeous hair & nail vitamin gummies taking away growth, damage and hair fall issues.

Delighted to represent the brand, Shraddha Kapoor elaborates, “As an actor, my constant battle is to maintain my hair health after never ending hairstyling, which is a must for me. Wherein, something as easy as chewing a gummy for my hair health is just an amazing idea, especially when I can just take 2 gummies a day for my daily nutritional intake. I always wanted some easy resort to solve it for me.

Power Gummies are just mind-blowing and totally, hard to resist. Also, it is the only gummy brand in India with proven results and clinical trials. Being fit and healthy should be the most prime factor for customers in today’s time.”

The actor also adds, “I feel my best when I am healthy and that makes me excited to be on board with Power Gummies and look forward to how gummies change it for you all and become a part of everyone's lifestyle just like me”.

The tasty unisex vitamin gummies are vegan, gluten-free, gelatin-free, and cruelty-free, which is the key reason for her association with the brand.

Knowing more about the brand, Power Gummies curate’s tasty health products backed by science empowering with complete nutrition, fitting into millennial lifestyles effortlessly without any fear and complexities of existing pill solutions. The brand believes that happiness is the foundation of good health, and it remains a robust inspiration behind consciously formulating high-performing gummies which are effective and delightful. Gummies that enable happiness and health bringing in confidence and making one feel their best self. The brand believes she resonates with the brand spirit in the true sense.  Who better than ever-charming Shraddha Kapoor can do who has an ever-gorgeous, enchanting and bubbly smile.

Envisioning to cater to end customers by introducing them to the gummies as OTC products for it to become a part of their lifestyle, the brand accredits how this is the go-to-plan for the coming years. Digging deeper into fulfilling customer interest assurance, the brand ensures product efficacy with each of their gummy formulation going through a series of clinical trials over 90 days of regular consumption with their research partner firm Mprex Healthcare Pvt. Ltd.

Some interesting scientifically backed facts were found as a 22% increase in hair growth rate, 10% increase in hair density on day 90, 65% decrease in hair fall, 35% decrease in hair loss on day 90, and 10% improvement in nail growth. The products are FSSAI approved, FDA compliant and scientifically backed on biotin-based research gummies making them safe and suited for all. An impeccable amalgamation of Biotin, Zinc, Folic acid, and ten other essential vitamins and minerals that act as a panacea for holistic nutrition needs. Currently, power gummies are available through its official website and across all major e-commerce marketplaces such as Amazon, Flipkart and Nykaa.

SAB to extend & reinforce its ‘Hunnar 3.0’- Ek Kadam AatmaNirbharta Ki Oar

With the resurgence of Covid-19 cases and the country battling the 2nd wave, Sri Adhikari Brothers (SABGroup) has decided to continue and reinforce its social initiative “Hunnar”, on its Broadcast network, extending it to urban migrant workers as well.Post the pandemic induced lockdown in 2020 and in line with PM Modi’s call for ‘Atma Nirbhar Bharat, Sri Adhikari Brothers (SAB Group) 2.0 initiative ‘Hunnar’ contest has been providing monetary support to migrants who lost their jobs causing reverse migration.

In the contest, jobless migrants from tier II and tier III cities can record videos of their performing arts (acting, dancing, singing, mimicry, comedy, etc.) and send these videos to the SAB Group team along with their postal address, bank account number. Every month, 1000 winners are selected on the basis of their talent which is not only showcased on SAB Group’s broadcast network but they are also given monetary assistance directly into their bank accounts. This provides them a sense of pride of earning with their ‘hunnar’.

Markand Adhikari, Chairman, Sri Adhikari Brothers Group asserted that “With the pandemic showing no sign of waning and the reimposition of lockdowns and reverse migration, we at SAB Group owning up to our corporate social responsibility and responding to societal needs, as always, we have decided to extend and reinforce our ‘Hunnar 3.0’ initiative. I am hopeful that our endeavor will go a long way in inculcating a sense of pride & self-reliance in our people”     


Monday, April 12, 2021

Mitron launches Mitron Club, Mitron Academy and Mitron On-Demand

India’s leading short-format video app, Mitron, completed one year of successfully providing entertainment to Indians. Mitron enables citizens to showcase their talent and share views and opinions freely in short videos. In a span of one year, Mitron TV has witnessed over 50+ million downloads on Google Play Store. With the success of its one-year journey, the app has propelled advancement by bringing new initiatives on the platform - Mitron Club, Mitron Academy and Mitron On-Demand, help in creating engagement and excitement between creators and users.

In line with Mitron TV’s vision of creating micro-entrepreneurs, the Mitron Club service offering sees the short-format video app entering the monetization business. Furthermore, through the Club, the app gives creators a unique opportunity to create engaging content exclusively for users opting for the service. Moreover, the Club members can directly connect with their favourite creators and request to create content that they would like to view. Thus, the platform supports and encourages creators to create content and monetize their talent by reaching - a larger audience.

Mitron TV is also introducing two more unique initiatives – Mitron Academy and Mitron On-Demand for its users. Through Mitron Academy, the creators get an opportunity to share educational videos to help users learn from the platform. Additionally, with Mitron On-Demand, users will be able to place requests for on-demand content like - Astrology reading, song dedication, tips and hacks, birthday wishes, amongst others.

Mitron TV has also advanced its technology and aims to offer users and creators with a friendly interface. The app has introduced technological initiatives that will help improve the user interface.

Recommendation engine: This feature will allow the creator’s video to garner more views and automatically boost the videos basis its performance. The For-You section on the feed makes sure that a user sees what they like.

Editor Tool: This new feature helps remove creators’ dependency to log on to other video editor apps to edit their content. The tool supports unique features like PIP, sound modulations, transitions along with effects, filters, stickers, amongst others.

Rendering and video quality: Improved the video compression and rendering capabilities, as a result of which less than 5% of its users suffer from the issue of video buffering.

Commenting on its first anniversary, Mr. Shivank Agarwal, CEO & Co-Founder, Mitron TV, said, “Since the launch of Mitron, the Indian audience has been extremely receptive towards the platform. We have observed a 2X increase in the interaction on our platform through likes and follow and approx. 3X increase through comments.”

He further added, “Mitron stands for compelling and versatile content with a major focus on infotainment and edutainment. With short-format content growing in the country, our vision is to connect with the heartland of India and provide them with a platform that is beyond entertainment. Our goal for the next six months is to add 100Mn (overall) users to the platform.”

Further talking about the one-year journey, Mr. Anish Khandelwal, CTO & Co-Founder, Mitron TV, said, “The past year has been a roller coaster ride for us, and we are truly grateful for the love shown by the Indian audience. Mitron has only grown upwards. We have evolved right from technological advancements to adding multiple features to our platform. Mitron TV users have started spending more time on the app, and the average session duration per user is approx. 10 minutes. After completing one year, we are now venturing into monetization through which we aim to provide our creators with a platform that allows them to monetize their talent and become entrepreneurs. We aim to take Mitron to the hinterlands of India and build a deeper connect with our audience.

Mitron TV is aggressively looking to grow its presence across India and has set up a goal to add more creators, users, and content partners to the platform. The app is steadfast in its belief that an Indian audience should be served by a home-grown app, with data firmly secured on Indian servers.

Launched in April 2020, Mitron is a short-format video app that allows users to create, upload, view, and share one-minute videos. Founded by young entrepreneurs Shivank Agarwal and Anish Khandelwal, the ‘Made in India’ app was launched to support and showcase local talent across categories and to provide short-form entertainment to Indian smartphone users. In just a few months, the app has crossed 50+ million downloads on the Android Play Store and has 9 billion video views per month.