Ficci Frames, the annual conclave of the
media and entertainment industry, will discuss in its 2013 edition ways to
“maximise the economic and creative potential” of the industry in the country. The
14th edition of Ficci Frames, to be organised on March 12-14 in Mumbai, has
unveiled its theme - A Tryst with Destiny-Engaging a Billion Consumers.
Frames is a three day global convention
covering the entire gamut of Media & Entertainment like Films, Broadcast
(TV & Radio), Digital Entertainment, Animation, Gaming, Visual Effects,
etc. with nearly 2000 Indian and 800 foreign delegates encompassing the entire
universe of media and entertainment expected to attend the event.
“While the industry has made spectacular
progress in the last 20 years in increasing the intensity of engagement with
the Indian consumer through superior content, there is still a gap in our
ability to monetise the engagement and use the resources generated to advance
both access and content,” said Uday Shankar, chief executive officer of STAR
India, who has taken over as the chairman of the M&E committee.
“Frames will offer an opportunity for us to
put these developments in perspective, look at the larger picture and engage on
such a bold and important theme.”
Karan Johar, co-chairman of the media and
entertainment committee, said: “We believe that our new agenda will be the
change agent for social and commercial development, connecting a billion
people, while shaping and informing their opinions and getting influenced by
their collective needs in turn.”
At Frames 2013, the aim is to deliberate on
the growth of the industry and find ways to maximise both its creative and
economic potential.
The range of topics that will be covered
include digitisation, censorship, marketing, exhibition and distribution. Also,
at Frames 2013, information ministers of South Asian nations will form an
exclusive panel on forging bilateral ties to augment growth among
geographically and culturally connected countries.
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