Pureit, world’s largest selling water purifier brand from Hindustan Unilever Ltd has associated with Miss India Earth 2013, Shobhita Dhulipalia to spread awareness about the importance of safe drinking water under its ‘Unilever Pureit Protecting Lives Program’. Integrated Village Development Program (IVDP) is Pureit’s key NGO partner in Tamil Nadu’s Krishnagiri district, where Shobhita spent a few days with the villagers to promote the cause of “Safe Drinking Water”. During her stay at Krishnagiri, Shobhita spoke to the villagers about the need for safe drinking water and also helped install Pureit water purifiers in many households in Thopdikupam village in Krishnagiri district.
Commenting on the initiative, Shobhita said, “I feel proud to be associated with ‘Unilever Pureit Protecting Lives Program’, a unique initiative that provides Pureit water purifiers to the poor through micro-financing, making safe drinking water a reality to these villagers through small installments. Besides providing safe drinking water, the program also creates job opportunities for the locals. Winning the Miss Earth crown will give me a global platform to reach out to NGOs around the world and mobilize support for the cause of ‘Safe Drinking Water’. With this initiative, together we can eradicate water borne diseases and look forward to a safer and healthier Earth. Thanks to Pureit & IVDP, I was able to educate villagers about the significance of safe drinking water and convince them to invest in a water purifier.”
Commenting on the impact of the Unilever Pureit Protecting Lives Program, IVDP Founder and Magsaysay Awardee- Mr. Kulandei Francis said, “United Nations had announced that everyone should get access to safe drinking water and that is when we decided to partner with Unilever Pureit to protect the lives of our people. Pureit is an ideal solution for us as it does not require electricity or running water; is extremely affordable and safe. Under this program, today over 95,000 households of IVDP members have access to safe drinking water through Pureit.”
“Every year, 2 million children around the world die of water borne diseases with 400,000 of these deaths occurring in India alone. Providing safe drinking water can save these lives. We are pleased that Shobhita has joined hands with ‘Unilever Pureit Protecting Lives Program’ which aims at making safe drinking water accessible to one and all,” said Mr. Badri Narayanan, GM (Water) at Hindustan Unilever.