Sunday, October 27, 2019

Mandira Bedi, Diwa Dhawan and others gather at Jugni - Portraits of Love with Tanvi Shah

TV host Tanvi Shah, hosted a festive showcase for premium lifestyle brand, Shades of India at its newly launched Mumbai store. The lovely event was attended by celebrities such as Mandira Bedi, Diwa Dhawan, Gabriella Demetriades and Smriti Khanna and showcased the brand’s bold festive collection, dedicated to empowered women titled Jugni –Portraits of Love.

With five colour stories in shades of red, green, olive, purple and natural, it speaks to women who glow with their inner strength and passion for life. They are women who have empowered themselves through the myriad transitions of time and experience to discover the infinite possibilities of happiness.

As a festive collection, Jugni draws inspiration from an heirloom kurta embroidered with gota work - an exquisite technique of metallic based ribbon used on celebratory occasions, such as new beginnings, marriages or the birth of a child. Like a firefly in flight, the golden copper thread shines with twists and turns on exquisite silks, woven tissue and luxurious velvets.

Mandeep Nagi, Design Director, Shades of India says, “Jugni - Portraits of Love - is dedicated to women who have the charisma that comes from confidence in themselves, who draw power from within, the ones who can flaunt the wildness of their hair or to those who choose glamour in streaks of grey. It is dedicated to women not afraid to reinvent themselves. Through this collection we pay tribute to the muses who inspire us and portray them as works of art.”

Shades of India is a premium lifestyle brand that includes apparel, textile jewelry and bags, and soft furnishings for the home. It has received international acclaim as one of India’s most creative textile companies. Founded in the early 90’s and currently led by Mandeep Nagi (Design Director) and David Housego (Chairman), the brand is quintessentially, contemporary design combined with inspiring creative workmanship of traditional crafts.

Building on its international reputation, in 2012, it established its own first stand-alone, flagship store at the Meharchand Market in New Delhi, described as a ‘must see’ shopping destination in Delhi by the New York Times. In 2017, it opened a second store in Gurgaon, with Mumbai (Bandra West) as the third in 2019. In addition, it has shop-in- shops in the main metropoles. Shades of India has set trends in textiles for home décor, the uniqueness of its style lies in the texturing of fabrics, the coordination & contrasting of colors, and the inventive, unexpected use of surface treatment. It also has an interior design services division which works with architects and interior designers on the soft furnishings for an apartment, house or office space. With each product or project, Shades of India aims to adorn and bring character to a space.

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