Becomes the #1 theatre in terms of nett collection over the 1st weekend for Avengers: Age of Ultron
Marvel’s Avengers: Age of Ultron has netted Rs 35.74 crore in its opening weekend, becoming the second-highest collection at the Indian box office this year. Cinepolis Viviana, the second biggest megaplex by Cinepolis in India with 14 screens has reported a contribution of more than 1% total nett collections in the opening weekend. Cinepolis observes that the movie in 4DX has been well received by the audience with the occupancy reaching around 95%+ during the weekend.
Mr. Devang Sampat, Business Head- Strategy, said “Hollywood has seen tremendous growth in India and we have seen franchise movies get excellent openings, but this year with Fast & Furious 7 and Avengers: Age of Ultron has been exceptional. We were amazed to witness a great response at Viviana over the weekend, when it netted the highest collection for a single cinema in India. Its censor U/A made it available for family to bring Children which we consider one big advantage for a great response.
All eyes are now on the lifetime collection that Avengers will make in India and whether it will be able beat F7’s record in the country. Cinepolis is expecting the movie to set new benchmark in footfalls and net collections in India.
Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company started its operations in India in 2009 at Amritsar and won the ‘Most Admired Retail Launch’ award in 2010 followed by the ‘Most Admired Retailer of the Year - Innovative Retail Concept’ award in 2011 at the prestigious India Retail Forum. Cinepolis currently operates 193 screens in India. The company has aggressive plans of rolling out 400 screens by 2017. Cinépolis Viviana is the second biggest megaplex in India with 14 screens. This megaplex is the most technologically-advanced cinema with six concepts under one roof viz. Cinépolis VIP, IMAX, 4DX, Dolby Atmos, RealD 3D and 4K projection system.