The actor in association with Fluence includes his fans on his digital fitness journey #tilligetitright
Sushant Singh Rajput is an actor known for his single minded determination who seeks to achieve perfection in everything he does. Currently, Sushant’s energies are focused on reaching his definitive fitness levels. To achieve this he has set out on a journey on YouTube #tilligetright; training with several fitness experts to get to his personal best. Sushant has partnered with Fluence - India’s leading celebrity digital network to help create unique content to amplify online.
Sushant’s purpose in pursuing this digital initiative is not just to get fit himself but to also encourage as many people as he can in joining him on this journey. “Your body is a reflection of the choices you make. My choice is a healthy and fit lifestyle. Working out, whether dance, freestyle, functional or sports has always been an important part of my life. It’s this choice of life which helped me realize the campaign #TillIGetItRight. It is an attempt to reach my fitness goals as well as motivate the youngsters to stay fit. Together with the help of my fitness training team, we have come up with a regiment to inspire many to join me in this goal. On my YouTube channel my fans will see me experimenting with various forms of exercise and routines till I get it right.”, commented Sushant Singh Rajput.
“Celebrities have a major role in inspiring the youth of today. With, social media the gap has been bridged between the celebrities and their fans. So, when Sushant (@itsSSR) shared his idea of #TillIGetItRight with us, we thought it would be a great idea to amplify this fitness journey with his fans using innovative content on social media that will connect the right chords”, said Ashish Joshi, VP Digital & Business Head – Fluence.
Each video in the series will showcase Sushant's high intensity training and vigorous functional workouts shot outdoor at various locations. The first video in the series which will release today, 20th May, 2015 on YouTube will be about a high intensity functional training program targeting Sushant’s strength, core flexibility, agility and stability. The weekly six day workout program will start every morning with a 45 minute cardio session followed by functional training and will include 2 days of high intensity obstacle training to achieve better muscular balance and joint stability. To maximise the impact of the workout Sushant will also be following a diet plan with 6 meals a day ; protein rich with the protein: carbs: fat ratio being 60:20:20 distributed throughout the day to better activate metabolism and support muscular hypertrophy.
Catch the first video of Sushant’s #tilligetitright campaign exclusively here..