Taking moment marketing a step further, DaMENSCH, the D2C premium menswear brand has stepped up the game by taking the conversation on conscious living beyond the regular social media banter to the big screen. Mapping the opportunity of the launch of one of the most awaited movies of the year- Avatar: The Way of Water, DaMENSCH conceptualized and executed its ad which talks about its conscious fashion which recycles plastic to make polos because polos look good in a polo avatar, not in the bottom of the ocean.
In today's day and age where people are bombarded with advertisements more than ever before, it is imperative to break the clutter by curating content that matches the pulse of the brand. If moment marketing is all about being at the right place at the right time, then this seems to be a masterclass at it. The 15-seconder that inspires the conscious young generation to choose FASHION THAT THINKS has been coordinated to leverage the larger conversation that the movie is driving on consciousness.
Talking about this move, Deepti Karthik, Senior Vice President, Marketing, DaMENSCH, said “Moment marketing is about capturing a topical content and driving the brand message effectively. We believe the conscious fashion narrative that DaMENSCH has been driving gets leveraged even more effectively when combined with the impact of the mindset that one is in while watching a movie like Avatar- the way of water.
2700 Ltrs of water is how much one saves when they choose to buy a DaMENSCH bamboo vest, 50% less energy gets consumed because we use high IQ dyes and 4 fewer plastic bottles go to ocean when we recycle them to make our polos.”
DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.
The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.
If you haven't yet seen the ad, you can watch it here...