Rapido, India's leading two-wheeler taxi platform that provides convenient and affordable transportation solutions, has recently unveiled a new film of its highly anticipated and innovative marketing campaign, "Bike Wali Taxi, Sabse Saxi." This 360 degree marketing campaign aims to drive consideration for the category in the rapidly growing e-mobility space.
The newly released film showcases the exceptional value that Rapido
Bike Taxis bring to people's daily lives, offering an ideal solution for
everyday commutes. With a focus on convenience, quickness, and affordability,
the campaign presents these key offerings in a highly engaging and entertaining
manner, making it a compelling choice for efficient and cost-effective travel.
The heart-warming video captures a poignant moment, depicting the
vulnerability of an elderly man standing on the opposite side of a bustling
road and bravely taking a daring leap across a muddy puddle. In a moment that
perfectly encapsulates the essence of the "Bike Wali Taxi, Sabse
Saxi" campaign, he swiftly reaches for his phone and books a Rapido bike
ride through the app. A Rapido captain arrives promptly, demonstrating utmost
care and empathy as they assist the elderly man onto the bike, offering a
reassuring smile, and safely transporting him to his destination.
Pawandip Singh, Vice President Marketing, Rapido, expressed his excitement
about the new video release, stating, "We are thrilled to launch the
latest video of our 'Bike Wali Taxi, Sabse Saxi' campaign. This film takes our
messaging and unique storytelling to new heights, illustrating the incredible
benefits of Rapido Bike Taxis in a heart-warming and relatable way. It
showcases how we provide a quick and convenient transportation solution that
simplifies the lives of our customers. The 'Bike Wali Taxi, Sabse Saxi'
campaign is a testament to Rapido's commitment to providing innovative and
user-centric solutions and positioning ourselves as the go-to choice for
hassle-free and affordable transportation."
Enormous, the renowned creative agency, has crafted captivating
campaign films that highlight Rapido Bike-Taxi as a smart mode of
transportation in various scenarios. Prior to this, Rapido introduced two other
films as part of the campaign, featuring a young man and woman who stand out
from their individual queues and book an instant ride through the Rapido bike
app. Since its initial launch, the campaign has garnered widespread popularity,
with the catchy jingle 'Bike Wali Taxi, Sabse Saxi' contributing to the brand's
cool and edgy persona on social media. Together, these films aim to position
Rapido as the go-to choice for individuals seeking a hassle-free and
cost-effective mode of travel.
In a ground-breaking move, Rapido has adopted a digital-first approach
and partnered with the popular OTT platform JioCinema to expand its audience
reach. Leveraging the massive viewership and popularity of the Indian Premier
League (IPL), JioCinema will serve as the primary channel for the campaign,
marking an exciting collaboration between the two platforms. Subsequently, the
campaign will be amplified through television, while outdoor advertising will
serve as an effective recall channel.
Rapido remains dedicated to addressing the daily commuting challenges
faced by its valued customers and enhancing their travel experiences. With an
impressive track record of completing 10 lakh daily rides across more than 100
cities in India, the brand has become the preferred choice for the masses
seeking cost-effective, fuel-efficient, and time-saving transportation
services, especially during peak traffic hours.
Rapido is one of the leading taxi services spread widely across all of
India from Tier I to Tier III cities. The app allows you to book bike taxis and
auto taxis with the minimum wait time, and maximum safety and is super easy on