Tuesday, November 27, 2012

BIG CBS launches 3 Hot & New homegrown shows this December

BIG CBS Network, Reliance Broadcast Network Limited’s joint venture with CBS Studios International, is all set to introduce a host of new programming on its leading English General Entertainment channels – BIG CBS Prime and BIG CBS Love this December. As BIG CBS Prime turns up the heat with the second season of the phenomenally successfully India’s Sexiest Bachelor which will be hosted by model-turned-actress Sarah-Jane Dias, BIG CBS Love will showcase two never-seen-before shows – Bridelicious with VJ-turned-actress Nauheed Cyrusi and Gossip and Gravy with model Shamita Singha and singer-anchor Shibani Dandekar.

India’s Sexiest Bachelor Season 2 is a definitive show that seeks to end the debate on who is the hottest bachelor in India as it chronicles the lives of some of India’s youngest, sexiest and most successful single men who are chosen through an audience poll. The show, which will air on BIG CBS Prime, will be hosted by model-turned-actress Sarah-Jane Dias who will take audiences on a journey through the lives of the new generation single man whose sex appeal has the women swooning.

Its ringing wedding bells on BIG CBS Love with the launch of Bridelicious, a brand new reality show which focuses on making a woman’s most special day - her wedding day - the most memorable ever by helping the bride with her final look. Every episode will feature two young designers who pit their skills against each other to give the bride-to-be a distinct look. VJ-turned-actress Nauheed Cyrusi will accompany the brides and their families on this reality show which is bound to strike the right chord with the urban female audiences.

Presenting every woman with the perfect break involving food and gossip will be BIG CBS Love’s latest show offering, Gossip and Gravy. Being jointly hosted by model Shamita Singha and singer-anchor Shibani Dandekar, this innovative show will showcase the lives of the urban woman’s favourite Indian and international celebrities along with an array of lip smacking healthy recipes. During the course of the show, both the hosts will also share simple tips and secrets on how to look fit and fab like the celebrities.

Commenting on the new shows lined up on the BIG CBS Network this December, Mr. Anand Chakravarthy, Business Head - BIG CBS said, “We are extremely happy to get Sarah-Jane Dias on-board for India’s Sexiest Bachelor Season 2. She will up the glamour quotient and enhance appeal of the show amongst both women and men in Metros. The two new exciting shows on BIG CBS Love - Bridelicious and Gossip and Gravy, have become even more exciting with the hosts we have signed on. Bridelicious required a host who could connect with each bride at the same time keep the excitement alive in each episode. Nauheed Cyrusi fits the bill to a tee and it’s great to have her on board. Gossip N Gravy is a show that requires a high glamour quotient yet its naughty and ‘spicy’. Shamita and Shibani will bring just the right ‘ingredients’ to the show delivering an entertaining experience to audiences.”

He further added, “The innovative outreach program will provide marketers with exciting opportunities to connect with their target audience. We also have some standalone digital properties to promote in collaboration with Talenthouse for these new properties, thereby opening up more engagement opportunities for brands. The shows deliver excellent brand integration opportunities to multiple categories and with this line-up of hosts, brands stand to get excellent imagery associations as well.”
India’s Sexiest Bachelor Season 2 with model-turned-actress Sarah-Jane Dias, Bridelicious with VJ-turned-actress Nauheed Cyrusi and Gossip & Gravy with model Shamita Singha and singer-anchor Shibani Dandekar are all set to raise the heat this December only on BIG CBS Prime and Love.

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