Thursday, November 29, 2012

RBNL’s TV Network launches multi- media campaign to deliver greater value to advertisers

Reliance Broadcast Network Ltd. recently announced the launch of a Multiple Media Customer focused campaign across it’s bouquet of English and regional channel offerings. This campaign, targeted at key marketing decision makers, media planners and buyers, aims to demonstrate the unique advantages of leveraging the different channels in the RBNL bouquet. 

While RBNL’s joint venture with CBS Studios International - the BIG CBS Network - has announced ‘The Choice is Obvious’ campaign, it’s regional offerings - including BIG Magic and Spark Punjabi are also executing similar campaigns to reach out to their relevant customers. The campaign will be executed through an intensive marketing campaign leveraging multi-media platforms including Print, Television, Radio, OOH and digital, aside from RBNL’s own media assets.

While BIG CBS Network showcases its exciting line up of the best in international and homegrown programming that advertisers can leverage, through its channels - BIG CBS Prime, BIG CBS Love and BIG CBS Spark the Regional channels – BIG Magic and Spark Punjabi – will showcase their line-up of insight driven local programming and regional content that creates exciting communication opportunities for marketers.

The BIG CBS Network’s ‘The Choice is Obvious’ campaign highlights key entertainment options available across the network, like American Idol, The X Factor USA, India’s Sexiest Bachelor Season 2, Bridelicious and International Music Favourites among others, which pose as ideal platforms for marketers to showcase their respective brands to the urban elite.

BIG MAGIC, the No.1 channel in the Hindi speaking heartland of Central India, through its campaign, highlights the channel’s engaging and multi-media properties like BIG Memsaab and Khulja Sim Sim and upcoming talent hunt shows like BIG Fame Star. The campaign also focuses on the channels strong local relevance demonstrated through its local insight driven daily shows – Hum Hain Bajrangi and Police Files.

With a plethora of newer non-fiction shows in the offing, Spark Punjabi has much to offer to the key marketing decision makers – especially with properties like BIG Punjaban, Spark Da Star, Spark Top 20 and BIG Fame Star.These shows provide marketers with a strong unmatched regional platform to not just reach but actively engage with their target audiences and key stakeholders in the Punjab region..

Speaking about the launch of the new campaign, the company spokesperson said, “The RBNL Television network has distinctly positioned channels targeting specific geographies and audiences. The line-up of content and properties on these channels offer advertisers excellent platforms to reach out to their audiences. Beyond mere communication, there are engagement and interactivity opportunities we open for brands, which is value that marketers cannot ignore”

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