Wednesday, February 5, 2014

A huge success and sold out once again - SulaFest 2014

The country’s most gorgeously situated eagerly awaited Gourmet world music festival, back in its 7th edition was bigger and better than ever before! The fest saw close to 10,000 fest-goers all who had a weekend to remember and this year was a grander production with even more amazing memories. SulaFest was an intoxicating mix of music, wine, food, fashion and much much more at the gorgeous Sula Vineyards open air amphitheater. This year had even more terrific international acts and an expanded Electrozone!

SulaFest partygoers enjoyed a mega-mix of great music, wine, drinks, food, fashion and shopping in the idyllic environs of the winery's beautiful open-air, Greek-style amphitheater. SulaFest also saw a stylish new element of cool, edgy fashion. Vero Moda launched their high caliber fast fashion forward jeans brand – Noisy May. An additional treat at the fest this year was a beautiful fashion show at sunset with international top models.

This year’s band line-up made SulaFest a true World Music festival with more international artists than ever before – as always a mix of national and international celebrated acts. Headliners Gypsy All Stars feature children of the mighty Gypsy Kings carrying on their amazing legacy. On the main stage: Gypsy All Stars (Latin (& featuring Rajasthani folk) Spain/France;  Dub Pistols (Dub, Reggae, Hip Hop) UK ; Shpongle (Electronica, World ) UK; Avial (Rock, Folk-rock) India; Susheela Raman (World, alternative) India/UK; The Dualers (Ska, Funk) UK; Wineet Tikoo (Indie, Sufi) India; Baycity Lights (Soul, Funk, R&B) India ; Vasuda Sharma (Folk, Indo-western fusion) India, along with a host of DJ’s from around the world such as Gaudi Live (Ragga-tronic, Dub, Bass, Live-electronic) and UK, DJ Anna (Tech-house & Techno) Brazil, Tom Peppe (Deep House) Ibiza, The Electrovertz  and Ankytrixx from India and more..

Back and way bigger this year was the very popular “Electrozone” where supercool DJs were spinning some fab House and Techno tales. SulaFest-goers this year was among others Mohit Burman, Amrita Puri, Hanif Hilal, Arjun Khanna, Kim Jagtiani, Vikram Raizada, Babita Malkani, Lisa Haydon, Malika Haydon, Nina Shah, Mitali Kakkar, Mona Juneja, Vineet Gautam, Sunila Duggal, Cecilia Oldne and Himanshi Choudhry were amongst the few.

Wine and fashion have always gone hand in hand, be it at the fashion weeks across the globe or the numerous fashion do’s in the city, wine has always been an integral part of these fashion events. Commenting on this association, Vineet Gautam - Country Head - Vero Moda said “We see SulaFest as a platform for confluence of all things fashionable be it wine, music or style, hence it’s a perfect place for us to launch a new sub brand of Vero Moda - Noisy May, a fast fashion denim brand. Also, the elementary synergy between wine and fashion is very exciting, so we are really looking forward to a fruitful association at both ends”.

Rajeev Samant, CEO and Founder, Sula Vineyards says "Great food. Super libations. Amazing music. Cool crowd. What an amazing day out, what could be better!!"

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