Tuesday, March 4, 2014

Shahrukh Khan unveils the Tag Heuer Golden Carrera Collection to mark the golden jubilee of its Carrera Series

TAG Heuer, the unparalleled market leader in watches and chronographs celebrated ‘The Golden Era of Carrera’ by launching its new collection of golden TAG Heuer Carrera timepieces in Mumbai.

The Carrera series was launched in 1963 and was a creation of Jack Heuer - great grandson of the brand’s founder, for race-car drivers and motor racing enthusiasts. Jack Heuer was inspired by the Carrera Panamericana road race, which is considered the toughest in the world and it has been this inspiration that has led the Carrera on its iconic journey. To celebrate the Golden Jubilee, the brand launched its new collection of Golden Carrera timepieces.

The elegant reinterpretation of an enduring masterpiece, with maximized Carrera refinement and allure, this new Carrera series by TAG Heuer is powered by the supremely accurate Calibre 5 automatic movement. Created for the true connoisseurs of luxury, this collection has options in 18 carat Gold for those who like bling and 18 carat Rose Gold for those who like to keep in subtle. With options of rose gold or gold with steel and leather straps, details are stunning in their sophistication: hand-applied TAG Heuer logo, indexes and date window.

On the occasion, Brand Ambassador Shahrukh Khan was presented with the New Carrera Calibre 5 Rose Gold timepiece by Franck Dardenne, General Manager, TAG Heuer India.

With two in-house patented movements, TAG Heuer is also celebrating the Art of Manufacturing this year. The intricacy and detailing required for ultimate precision that goes into the creation of every watch is a task. Every component has to come together at the precise moment in order to achieve the accuracy that a TAG Heuer timepiece is known for. It is this theme that was depicted through a visual and musical extravaganza presented by a live jazz band, wherein the band showcased how different musical notes come together one by one to create that perfect symphony.

Since the evening was all about celebrating the Art of Manufacturing and Creation, and given the long withstanding association that TAG Heuer has had with the world of glamour and movies, Indian Film directors who have created unconventional cinema were felicitated at the event. Leading Directors like Kunal Kohli, Punit Malhotra and Tarun Mansukhani were all gifted the latest Steel and Gold Carrera Calibre 5 timepiece by Franck Dardenne and Shahrukh Khan.
The evening was a star-studded affair that had a large gathering off celebrieties and socialities who were seen enjoying cocktails and canapés. Amongst them were Achla Sachdev, Rashmi Nigam, Hamza Patel, Tanaaz Bhatia, Pria Kataria Puri, Sidharth Malhota, Vikram Raizada, Rahul Dholakia, Vishal Malhotra, Timmy Narang, Aly and Yasmine Morani, Soumik Sen and Indian Fashion Designer Manish Malhotra.

Brand Ambassador Shahrukh Khan said: "I am very excited about the latest Steel and Gold collection launched by TAG Heuer to celebrate the Golden Era of the Carrera. TAG Heuer is one of my longest associations of over a decade. I love the fact that TAG Heuer challenges the rules and thinks outside the box and I'm honored to be associated with such an iconic and forward-thinking brand.”

Speaking on the occasion, Franck Dardenne, General Manager, TAG Heuer, India: “TAG Heuer’s association with cinema goes back to the time Jack Heuer invented the FilmMaster, timing the duration of the film sequence in the 60s. It has been the gateway to reach the wrist of many actors, from Charlton Heston to Steve McQueen, through Clint Eastwood, and of course Shahrukh Khan. Carrera series prove that icons can reinvent themselves, that a long legacy is an incentive to go on innovating, creating. That is why we are happy to honour the promising directors.”

No comments:

Post a Comment