Wednesday, April 29, 2015

Sanjeev Kapoor goes Digital, launches new app with a collection of 8500 recipes

Culinary perfection now in your hands. Sanjeev Kapoor, the pioneer of Indian cooking shows launches an app containing his special recipes along with delectable delights. The app named ‘Sanjeev Kapoor’s Recipes’, features cuisines from India and the world. With a bundle of exciting recipes, cuisines & categories to awaken your inner chef, the ‘Sanjeev Kapoor’s Recipes’ app is sure to make everyone a hit in the kitchen. It is a complete cookery manual that goes everywhere with you to help you in the kitchen. Includes exciting features like ‘Shopping List’, ‘In Your Fridge’, ‘My Khana’, ‘Recipe Box’ and many more.

The app offers a wide range of features developed by Hungama Digital Media Entertainment. With the ‘SanjeevKapoor’s Recipes’ app, users can access detailed recipes with pictures, special notes by Sanjeev Kapoor himself and some innovative new features. Users can also learn more about Sanjeev Kapoor in the ‘About Chef’ section of the app; they can locate the nearest Sanjeev Kapoor restaurant with the ‘Restaurant Locator’ feature. The ‘How to Use’ and ‘FAQs’ sections contain a plethora of information and tips regarding the exciting features of the app.

Adding to the list of existing features, Hungama Digital Media Entertainment has included some industry-first special features called ‘In Your Fridge’ and ‘My Khana’. When you have only a few cooking ingredients to choose from, the ‘In Your Fridge’ feature allows users to select a category, add a list of ingredients they possess and look for recipes only as per the ingredients and category selected. The ingredient-based search is an innovation like no other. ‘My Khana’ allows users to submit recipes to the app and follow each other once they sign up. The app carries a gamification feature; users receive points on the recipes submitted. Users can view the top scores on the ‘Leaderboard’.

Commenting on the launch of the app “If you ask me what’s happening in my world today, I would say it’s my new mobile app. Sanjeev Kapoor’s Recipes. With this app cooking becomes easy and fun. The app has everything from recipes for every day dining or festive dining or just cooking up a meal with whatever’s available in your fridge! Cherry on the cake, you can win points and thus exciting gifts by logging in. Now you and I come even more closer, with our common love, cooking!” said Sanjeev Kapoor.

Commenting on the features of the app, Neeraj Roy, MD and CEO of Hungama Digital Media Entertainment said, “We are delighted to partner with Indian culinary guru Sanjeev Kapoor to launch the ‘Sanjeev Kapoor’s Recipes’ app, which will assist users access scores of recipes with detailed descriptions and pictures. With the app we hope that we can make routine cooking a more fun and enjoyable experience for our consumers. The app will be available across Android, iOS and Windows platforms.”

No comments:

Post a Comment