Blippar, the world’s largest image recognition and augmented reality platform brings a spine-chilling encounter with the ghost of insidious 3 for its fans. With Blippar’s innovative technology, viewers can simply blipp (scan) the posters, standees at the cinema hall and special markers on their smart phones and can enjoy the film’s trailer. They can also take selfies with the insidious ghost, browse the images from the insidious gallery and experience the ghosts come to life on their smart phones in 3D.
Arnav Ghosh, Regional Director, Blippar India said, “With the increase in popularity of horror and supernatural films, we decided to create a thrilling experience for the fans of insidious series. The campaign is very interesting with the insidious ghosts coming to life on mobile screen in 3D. We have created special markers for the movie apart from the posters and the standees which the fans can blip (scan) and see the apparition of the ghost on their mobile screen. Young viewers will enjoy the overall look and feel of the campaign”.
With just two weeks remaining in the release of the most sought after movie Insidious 3, Blippar, an image recognition platform is all set to change the perception and experience of the viewers about paranormal activities and super natural powers.
Blippar is the world’s leading visual browser, harnessing augmented reality and image-recognition technology to bring the physical world to life through Smartphone’s, tablets and wearable’s. Blippar enables brands, publishers and agencies to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app. Consumers can now engage with their favourite publications, brands and celebrities with unique interactive mobile experiences. For further details, log on to: https://blippar.com/en/