Blippar, the world’s largest
image recognition and augmented reality platform brings a spine-chilling
encounter with the ghost of insidious 3 for its fans. With Blippar’s innovative
technology, viewers can simply blipp (scan) the posters, standees at the cinema
hall and special markers on their smart phones and can enjoy the film’s
trailer. They can also take selfies with the insidious ghost, browse the images
from the insidious gallery and experience the ghosts come to life on their
smart phones in 3D.
Arnav Ghosh, Regional Director,
Blippar India said, “With the increase in popularity of horror and supernatural
films, we decided to create a thrilling experience for the fans of insidious
series. The campaign is very interesting with the insidious ghosts coming to
life on mobile screen in 3D. We have created special markers for the movie
apart from the posters and the standees which the fans can blip (scan) and see
the apparition of the ghost on their mobile screen. Young viewers will enjoy
the overall look and feel of the campaign”.
With just two weeks remaining in the
release of the most sought after movie Insidious 3, Blippar, an image
recognition platform is all set to change the perception and experience of the
viewers about paranormal activities and super natural powers.
Blippar is the world’s leading
visual browser, harnessing augmented reality and image-recognition technology
to bring the physical world to life through Smartphone’s, tablets and
wearable’s. Blippar enables brands, publishers and agencies to use their
products, packaging, newspapers, magazines, and merchandising to activate
interactive digital content, which users unlock by 'looking' at it through the
app. Consumers can now engage with their favourite publications, brands and
celebrities with unique interactive mobile experiences. For further details, log on to:
https://blippar.com/en/
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