Friday, June 26, 2015

Shudh Desi Endings’ ‘Dil Dhadakne Do’ spoof treads uncharted waters

Shudh Desi Endings’ (SDE) latest spoof is an after take on all that’s big and king size in the lives and times of DDD’s high-flyers.

The ‘Dil Dhadakne Do’ spoof opens with an up-class and unusual on-screen papa-beta banter between Anil Kapoor and Ranveer Singh. That Ranveer is anything but sane remains a constant when he flaunts his ‘do the rex’ form in the SDE flick.  In this spoof even the cruise-liner goes berserk and stands on a Titanic like firangi crossroads, giving desi ex-lovebirds Ranveer and Anushka an opportunity to settle their long-due personal scores.  The madness seems to go ‘onnn and onnnn’.

Click Digital Studios is on a tremendous expansion spree and plans to launch 10 new channels over the next 12 months after Shudh Desi Endings and Shudh Desi Raps. Shudh Desi Gaane is the first step for the house of compelling content with a signature comical twist in that direction.

For music lovers, it is a perfect opportunity to play on the melodic yet comic shudh desi filmy musical masala with ‘Shudh Desi Gaane’, all at the click of a button. Shudh Desi Gaane, a Youtube channel had a grand opening with the first ever parody of the Hamari Adhuri Kahani title track.

Click Digital Studios manages end-to-end production of shows for 70 channels on YouTube that garner monthly viewership of 100 million with a subscriber base of 1.5 million. It also produced a Gujarati standup comedy show “Hirjee Ni Marjee” for Viacom 18’s ETV Gujarati, the first season of 72 episodes of which ran successful. CDS’ sister concern Monopoly Pictures has produced a Gujarati film “Happy Family Pvt. Ltd” (2013).

For those anxious to know what eventually takes over – Ranveer’s on-screen rex rage or his off-screen revenge on Anushka, check here...

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