Friday, January 22, 2016

Purplehed releases >>Burn Like the Sun<< A tribute to Late Dr. APJ Abdul Kalam

Purplehed, a production house comprising young artists hailing from IIT and NIT have come up with their creative rendition of acknowledging Late Dr. APJ Abdul Kalam this Republic Day. The brand new music video is inspired by the teachings of Late Dr. Kalam and his vision for India. The former president always preferred to call himself a teacher and one of the key visions he had was to see educated India. ‘Burn like the Sun’, the music video portrays educating and empowering people to break external and internal shackles which stop them to progress.

Ashutosh Upadhyay, popularly known by his stage name Purplehed is the Founder, of Purplehed Productions. He has penned the lyrics of ‘Burn Like the Sun’ straight from his heart. Besides singing the song himself, he also plays a crucial character in the video. Talking about his inspiration behind the video he said, “Dr. Kalam has always inspired me with his teachings. He was a man with pure heart and soul. The idea behind establishing this record label is to explore diverse music and dance art forms with the aim to inspire people with Dr. Kalam’s teachings”.

Anurag Upadhyay, Co- founder, Purplehed, has beautifully choreographed the act alongwith the modern contemporary dancer Krupa Shah. In the past, she has given credit acclaimed performances in renowned theatres like NCPA (Mumbai) and Sri Ram Centre, Delhi. Anurag and Krupa are playing the imaginary lead characters in the video.  Expressing his enthusiasm about the video Anurag said, “Choreographing this lovely piece was an extreme pleasure. This video is to reignite the spirit of knowledge in the youth in order to educate and develop India. In my opinion, everybody deserves to get basic education in this country. This is the first step towards development of the country”.

The music video is directed and edited by Jackson Garg who has also worked on the trailers of Bollywood movies like Lunchbox, Ugly, Dolly ki Doli etc. He has also edited videos for the popular YouTube channels The Viral Fever, Video Daddy and many more. He has also dabbled with acting in few advertisements. 

The production house plans to launch their incredible music video on Purplehed VEVO Channel on YouTube on account of Republic Day this year and aims it to contribute in the vision of Late Dr. APJ Abdul Kalam.

Purplehed was founded by two brothers Ashutosh Upadhyay, an alumnus of Indian Institute of Technology (IIT) Kharagpur and Anurag Upadhyay an alumnus of National Institute of Technology (NIT) Warangal. They both have always been passionate about performing arts in the areas of music and dance. The journey of these brothers with Purplehed has been all about leveraging their entrepreneurship and team building skills to set up a venture out of their art. Purplehed is a platform that bridges the gap between Directors and Artists, allowing the right people to find the right roles.

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