Sterling Media, an international business and communications consultancy head-quartered in London, was presented the prestigious Creative Media Award at the Asian Media Awards 2016 for the #WhatIReallyReallyWant campaign, which they launched with partners Project Everyone. The award is the second consecutive accolade awarded to Sterling Media by Asian Media Awards; the company’s CEO & MD, Natasha Mudhar was presented the Media Personality of the Year Award in 2015.
Sterling Media orchestrated the entire global communications campaign for the short film #WhatIReallyReallyWant which received a staggering 150 million views and more than 1.6 million YouTube views in the first few days of launch. The film was also shared by global names including Victoria Beckham, Richard Branson and Emma Watson.
Project Everyone is an organisation founded by British filmmaker and campaigner Richard Curtis team, which was launched to popularise the Sustainable Development Goals that were agreed by 193 world leaders at the United Nations in 2015. If we meet these goals, we could eradicate global poverty, reduce inequalities and tackle climate change by 2030. Sterling’s CEO and Managing Director, Natasha Mudhar, is the India Director of Project Everyone and her objective is to popularise the Sustainable Development Goals to more than 1.27bn people in India, positioning India as the benchmark country to achieving these goals. In addition to this Sterling Media manage a number of other programmes and activities for Project Everyone covering political advocacy, creative consultancy, talent and global communications such as for the What I Really Really Want campaign.
However the Sustainable Development Goals will only be achieved if they address the needs of the most marginalised first, particularly those of girls and women. Issues like quality education, an end to violence, an end to child marriage and equal pay for equal work need to be at the top of every governments’ agenda in order to give the Goals the best possible start.
On the 20th anniversary of the release of the Spice Girls’ Wannabe video, an updated version of “#WhatIReallyReallyWant” was launched in July 2016 marking twenty years of Girl Power. The film reflected the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The film was directed by MJ Delaney of Moxie Pictures and featured artists from around the world including Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA.
The viral video launched online and in cinemas all over the world with a call to action for people everywhere to share a picture of #WhatIReallyReallyWant for girls and women.
Speaking about the award, Natasha Mudhar, CEO & MD of Sterling Media said,“On behalf of everyone at Sterling Media we are so thankful to the event organisers, and the esteemed judges for awarding us this wonderful accolade for the short film we launched with our partners Project Everyone - #WhatIReallyReally Want.
Sterling launched over 20 years ago with a mission to bring a brand – whether that’s a country, person, thought-leader, corporate, government, celebrity or charity – closer to their purpose. We dedicate this award to every person in the communication sector, whether they’re journalists or reporters producing stories that present facts to the public, or whether they’re in advertising, marketing or PR professions with a mission to educate, inspire and change behaviours through their campaigns, as we all have been blessed with an opportunity to move that needle for positive change through the work we do. We all have the power in our hands to create positive impact.”
Since it’s launch in 1995, Sterling Media has been at the forefront of delivering effective communication strategies to address business and communication challenges, to help bring a brand’s purpose closer to stakeholders in more meaningful ways. In addition to the launch of #WhatIReallyReallyWant, Sterling has been engaged in a number of other high profile projects. These include the launch of a $9 trillion bauxite project in New Guinea; directing the global communication strategy for the US Government’s GODAN (Global Open Data on Agriculture & Nutrition) Summit 2016 – the largest-ever event dedicated to open data in agriculture and nutrition to end hunger; the launch of the Worlds Largest Lesson India initiative which aims to teach every child in India a lesson about the Sustainable Development Goals; and managing the India and Africa strategies for the Jamie Oliver Food Foundation to tackle child malnutrition.