Thursday, July 11, 2013

World Class Cinema Experience now in Surat: INOX Opens at VR Surat

The World’s diamond capital today witnessed some more sparkle with INOX launching its multiplex at VR Surat. With the launch of this multiplex in the city, INOX is now open to guests with 8 screens and 1795 seats. INOX additionally brings in its signature recliner lounge INSIGNIA to Surat which will cater to its guests for a luxury movie viewing experience.

Mr. Alok Tandon, CEO, INOX Leisure Ltd. said, “It’s our privilege to launch INOX in this beautiful city of Surat. Our aim is to revolutionize the movie watching experience in the city with modern comforts, high end 2K DCI compliant digital projectors to screen both 2D and 3D movies, clear uncompressed sound and bright, crystal clear image.”

Mr. Anupam Yog, Marketing Director, Virtuous Retail, said, “We welcome INOX brand debut in the city at VR Surat, south Gujarat’s only integrated community centre and lifestyle destination. INOX patrons will enjoy the twin delights of watching films as well as unique outdoor -indoor experiences at VR Surat’s  ‘Festival Park’, ‘Magdalla Plaza’, ‘I Love Dumas Square’, ‘Streat’, ‘The Runway’ and ‘Center Court’. Sprawling across 6 lakh sq. feet with huge parking space for over 500 cars, VR Surat provides the perfect setting for an enjoyable outing for patrons who can also choose from over 75+ brands, many of which will be debuting in Surat and Gujarat.”

INOX at VR Surat will screen a mix of Hindi, English and Gujarati movies besides movies in other Indian languages, all under one roof. REFUEL, the in-house brand of theatre food, will serve an extended menu of flavoured popcorn, hot and cold snacks, beverages and a variety of combo meals. Guests at INSIGNIA lounge which has a screen with 56 luxury recliners will enjoy gourmet food with personalized service and hospitality. Staff trained in Ushering, Box Office, Concessions and Housekeeping will ensure an overall comfortable and pleasant experience. In addition to these facilities, a high standard of hygiene and security within the multiplex coupled with world-class comfort will provide an unparalleled movie viewing experience.

The movies being showcased in the opening week are Bhaag Milkha Bhaag, Lootera, Ghanchakkar, Raanjhnaa, Fukrey, Yeh Jawaani Hai Deewani (Hindi) and Despicable Me 2 (3D), World War Z (3D), Man of Steel (3D) The Heat (English). Nationally, INOX has 72 multiplexes &  284 screens in 38 cities.

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