Tuesday, October 1, 2013

Turner consolidates Creative Services in India and partners with Reliance MediaWorks for post-production services

In a move that further consolidates its in-market operations, Turner International India announced the establishment of Creative Services in India for its entertainment networks including Cartoon Network, Pogo and WB. Turner has commissioned India’s leading film and entertainment services company, Reliance MediaWorks Ltd (RMW), to provide the full gamut of post-production services.  

With in-market end to end capabilities that will be a combination of in-house creative and outsourced production resources, this initiative enables Turner to be even more poised and nimble footed in responding to market requirements.

The services provided by RMW include complete post production of on-air promotions including video editing, voice over recording, music/audio mixing, animation based graphics and visual effects, and digital mastering. 

Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd., said, “Turner has been consistently ahead of the curve with a proven track record of successful localization of our brands. It was way back in 2001 when Cartoon Network premiered local content and our home-grown network POGO bears testament to this success by becoming the kids’ favourite and India’s number one. We are confident this new move will give us further competitive advantages in this dynamic and constantly-evolving consumer and business landscape, especially as we seek to build on Turner’s strategic shift to further empower local markets.” He adds, “We are happy to work alongside Reliance MediaWorks and we look forward to continue the delivery of quality content on our leading platforms.”

Commenting on the occasion Mr. Venkatesh Roddam- CEO, Reliance MediaWorks said, "We are pleased to be able to offer a one-stop production facility by combining the latest in television studio technology with the most experienced personnel to create winning solutions for Turner. This is just the beginning of a long and fruitful relationship with Turner and we look forward to further cooperation in the future."

A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner's news and entertainment brands in India and South Asia region including CNN International, Cartoon Network, POGO and WB. The company also manages advertising sales and distribution for HBO and distribution for HBO Defined HD and HBO Hits HD in India.

Reliance MediaWorks is one of India’s leading Media & Entertainment (“M&E”) companies, with a presence across several businesses including theatrical exhibition of films, film and media services and television content production and distribution. Headquartered in Mumbai, India, Reliance MediaWorks has operations across 78 cities and towns in India and internationally in the United Kingdom and the United States.

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