Wednesday, September 27, 2023

A groove of gratitude: Danish delivers another banger with ‘Shukur’, a fun and catchy rap song for the ages

The cool cat of Kurla is back! Danish Ahmed is one of the most coveted names in India’s rap circle, and his latest track proves why he is a rising rap star in the world of Indian hip-hop. Shukur, the brand-new song from Danish, is a peppy and catchy melody that calls out to our inner thankful selves. As the official singer, composer and lyricist of the song, Danish puts his multiple talents on display to talk about always being grateful. The word Shukur translates into gratitude, and through this number, Danish is thanking every person who has been his pillar of strength in life. 

The rapper also throws light on the helpful opportunities that made him the person he is. With music that has a cool and fresh vibe and lyrics that serve as the perfect funky companion, Shukur keeps you hooked right till the end. The songs music has been produced by Nicks Kukreja.

Shukur boasts of a stunning music video that blends dark comedy and macabre humour in a way never seen before. Created by Artiste First, the video sees Danish portray a carefree janitor of a morgue who shakes a leg with a few of his ‘deceased’ friends in the room. As his undead pals’ match toe to toe with the rapper, the video turns from spooky to pure fun. Danish’s easy-going charm, coupled with the unique look, make the Shashwat Dwivedi directorial an entertaining watch. A former assistant to Anurag Kashyap, Shashwat has crafted a distinct and intriguing world of his own while helming the music video.

The surprises don’t end there! Danish will also unveil ‘I Guess’, the third song of his much loved EP soon. While ‘Deewar-E-Mohabbat’ was a sensational satire about noisy media and ‘Shukur’ is a snazzy ode to loved ones, ‘I Guess’ is another different musical offering from Danish’s vivid and vibrant EP. The track is touted to give fans an unfiltered glimpse of the man Danish is today.

From rapping, singing and beatboxing, to composing and writing, Danish has always stood by creativity and expression in his diverse career. Talking about his latest track, Danish Ahmed said, “My musical journey wouldn’t even begin without the love and support of my near and dear ones. I always wanted to use my art to thank the people I hold close, and Shukur is the track that accomplished my dream. At the outset, it may sound like a light and enjoyable song, but deep inside, it is all about expressing gratitude. I really loved the spooky twist that Artiste First brought to our song with the music video”. Sharing his thoughts on the exclusive music video, Rohit Sobti, Founder, Artiste First, said, “Shukur means gratitude in the literal sense, but we wanted to see this song from a fresh perspective, and thus came the concept of a morgue with dancing bodies! The idea was to stay away from the stereotypical bright and inspiring approach, and rather take a twisted and funny look at the proceedings. Danish wants to do positive music and Shukur is his endeavor in this direction”.

May it be fans of hip-hop, diehard fans of Danish, or music fans in general; Shukur is a track that will appeal to one and all! The song is now available on all leading platforms online.

Stay tuned to Films & TV World for much such updates and breaking news. If you haven't yet watched the song, you can watch it here...

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