Known to have headed the coveted Mumbai Film Festival and
brought it at par with leading International film festivals, Former festival
director of the Mumbai Film Festival and industry veteran, Srinivasan Narayanan
has announced the re-launch of his International distribution
company‘In2Infotainment India’.
The announcement was made with his company acquiring for the
SAARC region, the acclaimed Cannes Film Festival Palm D’Or winner ‘I, Daniel
Blake’ by Ken Loach.
Directed by Ken Loach,I, Daniel Blakeis the story of a
59-year-old carpenter befriending a single mother and her two kids as they
navigate their way through the Kafka-esque impersonal benefits system.
With this, S Narayanan’sfirm In2Infotainment Indiahas made a
comeback to the distribution business in India following the experience at
distribution of earlier titles such as Dardenne brothers’ Palm D’Or
winnerL’Enfant, Lemming andThe Barbarian Invasions, winner of the Best Foreign
Language Film at the 2004 Academy Awards, among a slate of art-house movies
“When I prepared a business plan in 2001 for distribution of
art-house movies in India, I was a pioneer and had to go through the learning
experience. When I took over as the Director of the Mumbai Film Festival I
strengthened my association with award winning and critically acclaimed films.
With that commitment having concluded, I took some time off to revive my
company and create a sustainable model for the distribution of international
films in India.” Said Narayanan.Chief Executive, In2Infotainment India.
When quizzed about the Palme D’or Winning films release
plans, he quipped saying “We will innovatively release I, Daniel Blake in the
coming months. The Idea is to ensure that the distribution model is a
sustainable and viable one, that ensures all stakeholders are benefited,
including audiences”.
While In2infotainment’s forte remains acquiring
top-notch,award-winning films for distribution in India, it is also set to
forge new partnerships with investors across the world to market Indian films,
documentaries and TV content.In the past the company has also exported Indian
films to Iran, Singapore, Australia and Canada among other countries.
In addition to having served as the Festival Director ofthe
Mumbai Film Festival from 2008 to 2014, Narayanan also served as the Artistic
Director of Drishyam Sundance Screenwriter’s Lab in 2015, collaboration between
the Sundance Institute and Indian independent production house Drishyam Films.
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