Lake City International Film Festival 2019

Wednesday, September 28, 2016

Former Mumbai film fest director re launches distribution outfit for international cinema

Known to have headed the coveted Mumbai Film Festival and brought it at par with leading International film festivals, Former festival director of the Mumbai Film Festival and industry veteran, Srinivasan Narayanan has announced the re-launch of his International distribution company‘In2Infotainment India’.

The announcement was made with his company acquiring for the SAARC region, the acclaimed Cannes Film Festival Palm D’Or winner ‘I, Daniel Blake’ by Ken Loach.

Directed by Ken Loach,I, Daniel Blakeis the story of a 59-year-old carpenter befriending a single mother and her two kids as they navigate their way through the Kafka-esque impersonal benefits system.

With this, S Narayanan’sfirm In2Infotainment Indiahas made a comeback to the distribution business in India following the experience at distribution of earlier titles such as Dardenne brothers’ Palm D’Or winnerL’Enfant, Lemming andThe Barbarian Invasions, winner of the Best Foreign Language Film at the 2004 Academy Awards, among a slate of art-house movies

“When I prepared a business plan in 2001 for distribution of art-house movies in India, I was a pioneer and had to go through the learning experience. When I took over as the Director of the Mumbai Film Festival I strengthened my association with award winning and critically acclaimed films. With that commitment having concluded, I took some time off to revive my company and create a sustainable model for the distribution of international films in India.” Said Narayanan.Chief Executive,  In2Infotainment India.

When quizzed about the Palme D’or Winning films release plans, he quipped saying “We will innovatively release I, Daniel Blake in the coming months. The Idea is to ensure that the distribution model is a sustainable and viable one, that ensures all stakeholders are benefited, including audiences”.

While In2infotainment’s forte remains acquiring top-notch,award-winning films for distribution in India, it is also set to forge new partnerships with investors across the world to market Indian films, documentaries and TV content.In the past the company has also exported Indian films to Iran, Singapore, Australia and Canada among other countries.

In addition to having served as the Festival Director ofthe Mumbai Film Festival from 2008 to 2014, Narayanan also served as the Artistic Director of Drishyam Sundance Screenwriter’s Lab in 2015, collaboration between the Sundance Institute and Indian independent production house Drishyam Films.

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