Wednesday, September 14, 2016

Young Designers to Watch at India Runway Week

Keeping up with their trend to introduce fresh fashion talent, Indian Federation for Fashion Development (IFFD) has announced the latest group of young designers. Ten designers are in the New-Gen Designer frame & eight designers are in budding designer category for the Winter Festive 2016 shows, which will be shown at Asia’s youngest fashion trade event, India Runway Week Season 7.

This season the selection of the New-Gen & Budding designers were made from more than 300 submissions. IFFD chose these designers on the basis some key criteria that included quality, innovation, marketability, and ability to legitimately take their business to the next level. 
The newgen designers this season are Payal Kothari&Zinal Shah, Meghaa Mahendru, Disha Doshi Gandhi, Shilpa Chaurasia, Rachat by Shruti&Rohan, Manika Sureka, Varun&Vidushi, Stuti Shah, Sana Khan, Preethi Fazel.

“The number of entries for newgen categories are increasing with each season and moreover we are quite glad to see that the design sensibility of new designers is not only innovative but mature than already existing designers” said Kiran Kheva, Fashion Director, IFFD.

Mithi Kalra, Kanchankuntala Das, Chhandak Jana, Gouri Gosain, Vinay Rana, Foram Rambhia, Ravneet Toor and Ashfaque are there in budding designer category.

Avinash Pathania, Founder, IFFD said “We launched IFFD’s India Runway Week with the aim of giving best quality in terms of production, business and exposure to these young designers and we are immensely happy with the way the newgen and emerging designers are growing with each season after launching at our platform.”

IFFD provides the opportunity for fashion industry members, both new and old, to create networks that will facilitate action and inspire industry growth. IFFD provide useful & up-to-date information to keep the industry on top of what is happening locally and abroad, to make it more competitive and to encourage a thirst for quality education.

IFFD provides a marketing platform for all within the industry; from the student who want to share her talent to the household names we have come to know and love. By increasing local and international awareness of Indian brands and talent, IFFD hope to inspire increased demand and brand loyalty. With these primary directives IFFD hope to assist in creating a positive knock on effort that will facilitate job creation and growth for the industry.

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