Saturday, April 23, 2011

Pavitra Rishta to make a lot of “Shor in the City”

Pavitra Rishta that completed a glorious run of 500 episodes on Zee TV recently and has consistently topped the TRP game on Indian television, is all set to make a big “Shor in the City”. Going by the trend these days to bring in characters for promotion of films into serials (a trend started by the Dabangg starrer Salman Khan to be later followed by No On Killed Jessica), Tusshar Kapoor will be meeting Manav and Kalpana in a Maha Episode this week. Albeit, Tusshar will be featuring as his character Tilak from the film “Shor in the City” in the serial that releases on 28th April 2011. 

The film is majorly focused on Tusshar Kapoor who is playing the lead role in this soon to be released thriller. The cast also includes Nikhil Dwivedi, Radhika Apte and Preeti Desai along with Alok Chaturvedi, Sudhir Chowdhary, Pitabash Tripathy and Sendhil Ramamurthy. Directed by Raj Nidimoru and Krishna DK, the brother sister duo came up with this idea as this movie is very important for the career of Tusshar Kapoor as he has till now failed to prove himself as solo hero beyond the success of his first movie with Kareena Kapoor Mujhe Kuch Kehna Hai.

The show produced by his sister Ekta Kapoor tells the heartwarming story of a lower middle-class Maharashtrian family staying in a suburban chawl of Mumbai has laid claim to hearts of viewers and critics alike. In times when shows swing up and down on popularity charts on a weekly basis and fade into oblivion without as much as making a mark, Pavitra Rishta has ruled the roost at 9 PM across all GEC's, making actors Sushant Rajput and Ankita Lokhande who essay the roles of lead protagonists Manav and Archana the most sought-after dinner table companions on the tube!

So, what is it that sets Pavitra Rishta apart from the clutter of mediocrity on Indian television? "It's beauty lies in its simplicity," says Mr. Sukesh Motwani, Fiction Programming- Head, Zee TV. "There is no melodrama, no excess negativity, just a simple yet inspiring story of struggle and love. If the characters are relatable, the casting is impeccable. Apart from Manav-Archana, Usha Nadkarni and Savita Prabhune as their mothers add an extremely realistic touch."

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