Wednesday, April 11, 2012

India’s No. 1 english entertainment network now boasts of a reach to 42.5 million house-holds

Close on heels to closing distribution deals for BIG CBS Prime and Love, the BIG CBS Network which is the JV between Reliance Broadcast Network and CBS Studios International inks the distribution deal for the third channel BIG CBS Spark on Asia’s largest DTH provider - Dish TV. Positioned as the ultimate music destination, BIG CBS Spark offers the huge 12.5 million subscriber base of Dish TV, access to the best music mix from the international and Indian market spread across genres. 

BIG CBS Spark, targeted at the youth audiences and catering to their entertainment requirements is loaded with music and peppered with hit shows like the Cheaters, Maximum Exposure, Smash Cuts, Oblivious and Real TV. On Dish TV, it is available on channel number 449. 

This deal takes the total reach of the BIG CBS Channels to a strong 42.5 million house-holds making sure it reaches its international English entertainment content to its relevant target audiences in India. 

With excellent synergies coming into play, the deal helps both businesses benefit with the digitization reform which is in the anvil.

Speaking on the development, Salil Kapoor, Chief Operating Officer, Dish TV, said, “Dish TV being the pioneer and market leader in DTH industry has now the bouquet of Big CBS channels for all its valuable customers. We are proud to extend our partnership to the entire BIG CBS Bouquet – BIG CBS Prime, Spark and Love to our 12.5 million subscribers; Dish TV endeavors to bring entertainment at par best in terms of quality content, we hope that our alliance will mutually benefit each other.”

Speaking on the alliance, Vishal Rally, Business Head, BIG CBS Networks said, “We are happy to have the BIG CBS Channel Network on Dish TV. This is part of our continued endeavor to reach the world-class content from India’s No. 1 English Entertainment Network - BIG CBS’s stable to audiences seeking English entertainment in India.”

This alliance complements Reliance Broadcast Networks’ recent campaign called ‘Choose Your Set-Top-Box Wisely’, designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity. Reliance Broadcast Network has a robust well crafted 7 channel and is ready to maximize from the digital wave.

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