Tuesday, June 3, 2014

Pooja Bhamrah marks showbiz voyage with Yeh Jawani Ta Ra Ri Ri

Waiting in the wings to become the next Deepika Padukone to take the world of entertainment by storm, aspiring scientist turned mesmeric model Pooja Bhamrah has transformed into an attractive actress in youth oriented show ‘Yeh Jawani Ta Ra Ri Ri’. Marking her debut in Channel V’s block buster show was a strategic move for pretty Pooja, who wanted to get familiar with the nuances of camera movement.

Punjabi kudi Pooja (and Bollywood loves all Punjabi kudis) is playing a character – Devika - who is completely opposite of what she is in real life. Devika in Yeh Jawani is real smooth girl, who is full of herself. She can be pretty shrewd at times but deep down she is harmless, says the model who hasn’t formally studied acting but has done a short term theatre workshop with Neeraj Kabi (of Ship of Thesus fame). .

The Mumbai-bred girl has done her B-Tech in biotechnology and aspired to get into research but destiny had its own plans. She started modelling 2 years ago and ever since then there has been no looking back. “Acting isn’t really as easy as it seems. However, life has just changed for the better. I’m much busier now juggling between ramp and acting. I was a little apprehensive and had my own inhibitions but the entire team supported me supremely and helped me give my best,” says the savvy diva who aspires to play a strong feminist character someday - more like on lines of Gulabi Gang. Well, Pooja is right on the dot in aspiring to be like ‘Dhak Dhak’ girl Madhuri Dixit and former beauty queen turned superstar Juhi Chawla.  

Pooja is good at multi tasking as she juggles between modeling for a Kolkata based designer at Fiat’s launch event and the Lemark show. A graduate in Biotechnology, Pooja could have well chosen a cushy 9 to 5 high paying job but then this cerebral Punjabi beauty was destined to rule the ramp. While she was preparing for her MBA entrance exams, Pooja got a lucky break in modeling and stormed into the Indian fashion scene with Punjab international fashion week by Storm fashion company where she walked the ramp for the first. Since then there has been no looking back. Very soon, she was up there winning multiple beauty pageant crowns and other accolades. Miss Queen of India 2011, Miss Oriental Tourism India 2012, Max fashion Icon 1st runner's up all of them followed in quick succession brining Pooja into the limelight.

Having won the initial level beauty contests, the prestigious fashion shows of country beckoned Pooja. Her long legs and confident poise while walking on the ramp gave her a cutting edge over other newcomers and Pooja soon became a regular at every other fashion week. Lakme Fashion Week S/R 2014, India bridal fashion week 2013,  India Resort Fashion Week 2013, Lakme Fashion Week Autumn/Winter Festive 2013,  IIJW 2013, Lakme Fashion Week Summer/Resort 2013 , Bangalore Fashion Week 2013, India Resort Fashion Week 2012 - Lakme Fashion Week Winter Collection 2012….the list is endless.

Some of the prominent designers that Pooja has walked for include Manish Malhotra, Shyamal and Bhumika, Shantanu Nikhil, Shivan and Naresh-, Shane and falguni peacock,  Sabhyashachi, Vikram Phadnis, Rocky S, Narendra Kumar, Archana Kocchar, Priya Kataria Puri, Neeta Lulla, Satya Paul and many others.

This leggy lass has also adorned the print version of many ad campaigns and magazine shoots namely Jashn, Mandate Magazine, Killer jeans, 99lables.com, Franklin Templeton investments, Riot catalogue, Remanika, Global Desi  and the prestigious editorial for Femina Pune and Femina mumbai.

As of now, Pooja has set her sights on the film world. To eyes like the sunflowers canoodling on a breezy summer morning, like the blue ocean spreading across the expanse, like the sight of a dew drop safely nestled in the heart of a lotus, like a serene sight of the calm rivulet making its way through the stones with an endearingly delicious resonance, Pooja Bhamrah brings out the best of poetry in the hearts of many a man. And then she starts talking and the poetry lithely is transformed into a melodious symphony in motion. Every word uttered feels like pearls dropping on the floor so precious, they leave a lasting impression. You are bamboozled by this amazing combination of beauty with brains – a rarity in our modeling industry and yes the film industry too.

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