Parineeti Chopra launches ‘Stylori’, an online jewellery store for everyday fashion jewellery

Contemporary jewelry crafted from certified metals and gemstones for women at affordable price

To cater to the discerning fashion and style of the modern Indian women, NAC Jewellers, a company that has been crafting and designing jewellery since 1917 and retailing jewellery since 1973 is introducing Stylori. Stylori - an online jewellery destination (www.stylori.com) for everyday fashion jewellery was unveiled by the gorgeous actress Parineeti Chopra in a glittering ceremony held today at the Trident Hotel, Mumbai.

Stylori is Style - Love - Stories. It’s a celebration of modern Indian women who are young, expressive, opinionated, social and who love dressing up, not just for occasions, but every single day. Stylori urges every woman to play her style, mix & match and make their own style statement.

Stylori promises to redefine the jewellery experience for modern Indian women. The exclusively designed collection ranges from daily wear such as rings, earrings, pendants, bracelets, bangles and nose pins to more occasion related exclusive designs. It also offers gold coins, an exclusive collection of solitaire jewellery and solitaire diamonds starting from less than .50 cent and goes upto 5 carat and above. Jewelry lovers can find contemporary jewellery crafted from certified metals and gemstones for every outfit, and at affordable price starting at Rs. 3,000/-. All products are designed after an extensive trend research carried across the country and certified by leading gemological labs in the country including SGL, IGI and GIA.

Commenting on the launch of Stylori, N. Anandha Ramanujam, Founder & CEO - Stylori, said, “We understand that jewelry is an integral part of every modern Indian woman, who prefer to wear the latest trends and designs. We are very excited to launch Stylori, which is a one-stop online shopping experience for the fashion conscious women and who love to dress up. We are confident that each jewelery piece from Stylori will make them into fashionistas as they have a wide range of jewellery to choose from, at affordable prices.”

At the launch, actress Parineeti Chopra said, “The collection is very simple, it's very me. I am extremely pleased to unveil the brand. The brand represents the new age women, celebrating her independence. Stylori aims to fulfill every woman’s innate need of self-expression through what she wears. I love the contemporary and feminine look that is clearly evocative of strength and grace.”

Stylori has been designed to encourage easy and convenient 'browsing', catering to all jewellery requirements under one roof. It also allows consumers to customize the jewelry according to their taste and preferences. The users will have the option of using the chat facility, where consumers can interact with a host of knowledgeable customer care executives real time to make the best buying decision. Along with the website, stylori mobile app will also be available for Android and iOS users soon, followed by Windows. Apart from everyday jewellery, the online store also offers gold coins, diamonds and one of the largest collections of solitaires starting at less than .50 cent and goes up to 5 carat.

As a part of Inaugural promotions, Stylori is offering a discount of Rs. 1000 to all new registrations. Besides the registration offer, Stylori is also offering a 10% discount on purchases up to Rs. 8000/-, a 20% discount on purchases between 8,000- 25,000 and a 30% discount on purchases above 25,000/-.