Bollywood supremo Akshay Kumar and partner Ashvini Yardi exclusively launched the trailer for their forthcoming film FUGLY yesterday, which is the latest big-screen initiative from their production company Grazing Goat Pictures. The event took place at the state-of-the-art Reliance Digital Express store in Prabhadevi, amidst a throng of eminent Indian media.
The day’s activity began with media arrivals, who were in for a treat as they playfully enjoyed with specially staged props from the film, including the quirky toilet pot and the ‘Fugly mirrors’. The media were also encouraged to take an fugly ‘selfie’ (fuglies) with the props as well as be a part of the poster, in a unique souvenir opportunity.
Proceedings then turned to the grand arrival of superstar actor-producer Akshay Kumar who displayed his sizable charm and personality, as he met with journalists to exclusively promote Fugly’s cutting-edge trailer. Bollywood’s premier action man was introduced on stage, before going into the audience for a fun, interactive segment, whereby he asked the media what ‘Fugly’ meant to them. Not just that he also he had some other fun interaction with the media with his witty sense of humour.
The media were then treated to the entry of the film’s talented director with a quirky humour, Kabir Sadanand, versatile actor Jimmy Sheirgill and Grazing Goat Pictures’ mastermind Ashvini Yardi onto the stage. Another highlight of the evening was when Ashvini, Akshay, Kabir and Jimmy each introduced the film’s four Bollywood debutant stars in a unique style - Mohit Marwah, Boxer Vijender Singh, Kiara Advani and Arfi Lamba.
Akshay Kumar then gave a quick insight into the plot of the film to the media and showcased the film’s stylish poster with a magic trick, much to the delight of the audience. The trailer has already received a roaring applause from various Bollywood Celebrities and veteran media. Bollywood star Abhishek Bachchan, tweeted his comments on the trailer saying “Loved the trailer of @FuglyTheFilm well done @Kabirsadanand and @AshviniYardi and all the best."
Proceedings concluded with an interactive session between the stars and the media, followed by a photo opportunity with the stars. Speaking about the event, Akshay Kumar said: ‘I am so thrilled to have been here today. It is a great moment for Ashvini and I and all those involved in the Fugly project.’
Ashvini Yardi said: ‘Fugly is a film that is very close to all of our hearts. It is a vibrant, youth centric entertainer it is funny and witty and packs a major punch. Akshay and I are delighted to introduce such a talented cast in this film, and feel that they have done a fantastic job in the film. We are all very proud of Fugly, and we hope audiences will love it as much as we do.’
Director Kabir Sadanand said: 'Fugly is a script which has been very close to me and my team of writers. It’s an awesome feeling and we are glad that Akshay Kumar came on board as he brings the edge and with Ashvini came the focus to target good content. FUGLY represents today's independent youth who are ready to take a stand and challenge the status quo. We have had a phenomenal time making this film and the response we have received on the trailer and poster has been overwhelming. This is just the beginning of our journey called FUGLY!
There is already tremendous buzz in the industry around Mohit, Kiara, Arfi and Vijender's film debut, which has only heightened after the media and fans saw a glimpse of their stellar performance in the trailer. Speaking about their debuts, they jointly said: "We are delighted to have had the opportunity to be part of FUGLY and are thrilled with the response we have had on the trailer and poster - it's really encouraging. Kabir Sir is an excellent director and no one else could have done better justice to the script. We had a superb time working with each other and learnt so much from Jimmy Sir. Akshay Sir and Ashvini Ma'am have been extremely inspiring for all of us and we have learned a lot from them. We are fortunate to be launched by them.'
The entertainingly original Fugly is wacky, kitsch and puts the best of friends through the most bizarre events of their life - the game is FUGLY!