Sanjeev Kapoor the celebrity chef created a new landmark by crossing 300,000 subscribers and 100 million views on You Tube making him the India’s largest individual channel. Sanjeev Kapoor has been always up the curve on technology and yet again has proved that in spite of coming from a niche space like food he can rule the digital medium. Sanjeev Kapoor has partnered with ZengaTV and One Digital Entertainment to manage his digital properties.
One Digital Entertainment Pvt. Ltd., the largest MCN (multi-channel network) for YouTube in India is managing content strategy, audience development and planning for Sanjeev Kapoor’s YouTube Channel.
sanjeev Kapoor appOn this occasion of success and his birthday on the 10th April, Zenga Media Pvt. Ltd which owns his YouTube rights, has decided to release Official YouTube Video Mobile App of Sanjeev Kapoor. This app offers opportunity to his fans to stay in touch with him through live interactions apart from new recipe videos, images of Sanjeev Kapoor, fans will be able to use this app to stay socially connected with Sanjeev through Facebook, Twitter and Fun2shoot.
Commenting on the App, Mr. Sanjeev Kapoor said, “I have received an overwhelming response from my fans on my You Tube India channel. This provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I had a great deal of fun working with the Zenga team in customizing and extending the YouTube channel and social media in to an app and really appreciate this collaboration and giving my fans another way to follow my cooking and stay connected to me. This inspiring app gives everyone the chance to learn and practice a whole range of skills as well as providing hours of cooking that can be enjoyed by the whole family.”
Commenting on the partnership and launch of new app, Mr. Abhishek Joshi, CEO-Zenga Media Pvt. Ltd, said "We have different strategy and attitude on different platforms customizing it to what works best on the given platform to celebrities. We attribute the growth of numbers to the content created for the platform. We kept innovating on the properties and changed strategy from time to time to keep the users engaged and interested.”
He further adds Sanjeev Kapoor app gives users a behind-the-scenes glimpse into his lifestyle. Zenga’s comprehensive mobile platform and unique app development solutions, provides a new channel for fans to directly engage with Sanjeev Kapoor, while building brand loyalty and increasing his digital audience. Zenga has exclusively partnered with OneDigtal for all the Youtube distribution through their MCN network, as they are the experts in this space.
Commenting on the partnership, Mr. Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. said “We have been in the original content creation space for more than a year now and managing over 70+ artists and Sanjeev Kapoor is one of our favorite. We create innovative content and concepts for today’s digital audience. It’s great to work with Sanjeev Kapoor as he understands the power of Digital Platforms and is open to experiment with it.”
He further adds Digital medium has grown to be the epicenter of marketing and communication across all brands and celebrities. Since our launch a year back, One Digital has been connecting fans to their favorite icons/ celebrities in an effective and exciting manner. We are humbled on our association with Sanjeev Kapoor and we look forward to a committed and an exciting endeavor with him. Our expertise in Digital Space will ensure that we continue exploring path breaking initiatives and add value to our clients.
The application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users.
Zenga is a free live & VOD, digital video service that presents a range of Indian and international television channels like News, kids content, Music videos, Movies in Hindi, English, telugu, bengali, oriya, punjabi, kannada etc which can be accessed through PC, Tablets, mobile phone, etc.
Masterchef Sanjeev Kapoor is first and the biggest name in the Indian food domain with his presence through various ventures including his 24 hour TV channel FoodFood in a joint venture with Astro and Mogae Digital. His website sanjeevkapoor.com is the foremost reference point on food and cooking. Through his company SK Restaurants he runs over 50 restaurants worldwide under brands Signature by Sanjeev Kapoor, SuraVie, Options by Sanjeev Kapoor, The Yellow Chilli, and Khazana. His venture Wonderchef, not only empowers women through power of cooking but also is foremost brand in premium kitchenware. He has authored over 150 cooking books with over 10 million copies sold. His social media outreach is one of the largest in the world when it comes to professionals in the field of food and cooking.
One Digital is the largest MCN for the YouTube in India and also distributes over iTunes and other digital platforms like Zenga. One Digital is in the business of syndicating, creating original content, programming and strategizing content positioning in the digital space for the new age user content consumption. One Digital works with brands to create content integrated with brands for better user engagement. One Digital's video channel network includes top artists Yo Yo Honey Singh, Sunny Leone, Sanjeev Kapoor, Jazzy Bee, Anubhav Sinha.