Friday, April 11, 2014

Just Cavalli takes Mumbai’s Elite on an Aromatic Journey with its Exclusive Launch Party!

Just Cavalli took Mumbai's elite on an exotic sensory journey with its launch of Just Cavalli Perfume in Mumbai's Palladium Hotel on 10th April. The ambrosial launch was quite the talk of the town, where only few of Mumbai's nonpareils got to witness an evening so grandiose and aromatic that everyone carried a part of it on them as the night ended. Keeping true to Cavalli’s style, the decor was posh, sexy and wild just like the who’s who attending the launch all the while keeping in touch with the sensual and elegant side. After all, who better than Just Cavalli to master the art of creating a fine balance between sexy and animalistic yet ultra chic and classy in everything they do.

One can describe Just Cavalli's fragrance like a call of the wild echoing through the cityscape, young and vibrant, sensual and fun. It was the faithful reflection of the whole Just Cavalli universe. Alluring, instinctively familiar on a primitive level, its potent effects could be sensed everywhere. With two prominent scents, Just Cavalli for him and her, it was like an aphrodisiac for the glitterati who couldn’t get enough of this magnificent fragrance. Just Cavalli’s fragrance was in perfect sync with the style and preference of the crème de la crème of Mumbai. The ladies embraced their sensual and fun free-spirited side, being the trendsetters they are, feminine with a powerful attitude, for which wearing Just Cavalli is a rite of passage and only natural. For the men, this fragrance was an expression of unabashed masculinity, a lesson in style and seduction, keeping in touch with their wild & uber confident side.

Just Cavalli’s For Him fragrance had a sizzling note of wild pimento, a powerful symbol of virility and seduction closely followed by a sophisticated and sensual heart note of Vetiver wood that gives an earthly and slightly smoky quality to the fragrance with the base note of smooth leather adds its rich mix of depth.

Just Cavalli’s for her fragrance had a dazzling top note of Neroli, an essential oil produced from blossoms of the bitter orange tree. The fragrance is followed by a magnetic heart note of the precious Tahitian Tiare flower. This enticing floral mix is grounded by a creamy palissander wood accord that adds power and nobility.

Speaking on the launch of Just Cavalli, Regional Managing Director Venkatesh said, “India is a strategic market and fragrances are a natural fit for Indian’s. We firmly believe in COTY that the demand for fragrances is going to continue to grow. We already have 2 power brands Calvin Klein & Davidoff which are doing very well. It is now time to unleash into this market our third powerhouse with the launch of Just Cavalli fragrance for him and her, an absolute iconic male and female fragrance. We believe that this fragrance is going to be very exclusive and is going to be loved by the customers, taking the world by storm.”

Speaking on the launch Nigel Smith, General Manager – India Operations for TARZ Distribution says,"We at TARZ India have a brilliant strategic partnership with COTY prestige wherein we are exclusively distributing premium high end fragrances for the highly receptive Indian market by launching fragrances that suit &  build the relevant connection with our Indian customers. COTY Prestige has already established their presence in India with their extremely well recieved brands like Chloe and Marc Jacobs along with Calvin Klein and Davidoff which have been clear market leaders in the category over the years.

We look forwards to unleash in this market our yet another powerhouse with the launch of Just Cavalli fragrance for him and her, an absolute iconic male and female fragrance."

The launch was a personification of fun, sassiness & elegance all wrapped beautifully under one roof, celebrating Just Cavalli’s provocative fragrance which was truly exotic, sensual & fresh floating around like a mist, drifting one's thoughts towards all things pleasurable and bringing out the inner chic and confidence. A perfume like Just Cavalli is not for the boring and bland and the exclusive guest list with some of biggest Fashion & Bollywood names and a classy launch brought the idea home!

The event saw celebrities like Harman Baweja, Shekhar Ravjiani, Shriya Saran, Mugdha Godse, Neetu Chandra, Arjan Bajwa, Terrence Lewis, Candice Pinto, Dipti Gujral, Rocky S, Rahul Aggarwal, Ashmit Patel, Ameet Gaurr, Basab Paul, Vikas Gulati, Ken Ghosh, Narendra Ahmed, Rashmi Nigam, Shamita Singha, Zulfi & Sheena Sayed, Asif Azim, Krishika Lulla, Jatin Kambani, Maheka Mirpuri, Gautam & Krisha Ghanasingh, Sanya Shaikh, Remu & Naaz Zaveri, Aarti & kailash Surendranath, Nisha Jamval, Kishen Mulchandani, Sanjay Puri with his wife and many more.

No comments:

Post a Comment