Alliance Against Copyright Theft (AACT), a coalition between Hollywood and Bollywood studios continues to pressurize movie pirates by conducting a series of raids in Mumbai and other parts of Maharashtra. In the month of July so far, AACT seized nearly 28, 000 pirated DVDs worth Rs. 21 lakhs and arrested 8 accused.
On 09 July 2011, AACT’s team conducted a raid on a manufacturer near McDonalds at Vile Parle station (West), where 12,000 pirated discs were seized. One accused was taken in custody. The team led by A.A. Khan & Associates and Mumbai Police also seized 2000 blank DVDs, 14 DVD Writers, 1 Color Printer and 1 Desktop.
On 06 July 2011, almost 7500 DVDs, of recently released movies like Delhi Belly, Chillar Party, Shaitan, Always Kabhi Kabhi and Double Dhaamal,were seized from a raid conducted in Aurangabad. One accused was taken in custody there.
On 04 July 2011, the team raided roadside stalls at Ambernath, where they seized 8450 pirate discs worth Rs. 1.5 lakhs. AACT’s team has also been making special efforts to curb movie piracy in major centers of Mumbai, and growing centers like Aurangabad and Baroda. In other series of raids in Rajasthan AACT seized 6352 pirated DVDs and also arrested one accused.
AACT spokesperson said, “The month of June saw some big movie release. This gave the local pirates an opportunity to indulge in the crime in a bigger way. We are glad that our team has been able to keep the pressure on movie pirates by conducting all these raids and thereby controlling piracy on the streets.”
Last month AACT had conducted raids in Baroda, where 24, 500 pirated DVDs were seized. The total worth of these pirated DVDs was 12.5 lakhs.
The Alliance Against Copyright Theft (AACT) is an initiative to address piracy in India – launched jointly between the Hindi and Hollywood studios. This Bollywood-Hollywood coalition includes UTV Motion Pictures, Moser Baer Entertainment, Reliance Big Entertainment, Eros International, and the Motion Picture Association (representing the six major Hollywood studios).
AACT will target all forms of piracy, both physical and online, affecting India. While hard goods (pirate DVD) enforcement will be a cornerstone to the coalition, AACT will also take steps to curb the growing Internet and camcord piracy problem in India. Moreover, AACT will launch public relations and educational outreach campaigns to raise awareness among consumers and government officials regarding the dangers of piracy. While the members of AACT are committed to stopping piracy, our efforts will be limited if the public is also not committed to stopping piracy. It is our sincere hope that this initiative will convince the public that piracy is not a victimless crime, but rather a crime that funds organized criminal syndicates and terrorism, and similarly, causes irreparable economic harm. For more details, log on to www.aact.in
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