Kalyan Jewellers Brand Ambassadors and legendary film icons Amitabh Bachchan and Jaya Bachchan will make a whirlwind visit to Rajasthan and inaugurate the 3 Kalyan Jewellers showrooms on April 24, 2016. The company had recently announced its foray into Rajasthan with the launch of 3 exclusive showrooms in Jaipur, Udaipur and Jodhpur with an investment of Rs. 150 crore. Mr. Amitabh Bachchan and Ms. Jaya Bachchan will be visiting these historical cities and opening 3 showrooms on the same day accompanied by Kalyan Jewellers’ Chairman T.S. Kalyanaraman and Executive Directors Ramesh Kalyanaraman and Rajesh Kalyanaraman. The couple recently featured in an advertising campaign wherein they have enacted a Rajasthani couple talking about the launch of Kalyan Jewellers in the three cities.
On April 24, Mr. Amitabh Bachchan and Ms. Jaya Bachchan will inaugurate the first showroom in Jodhpur city at G.T. Tower Sardarpura at 9:15am in the morning followed by Jaipur at Pink city Trade Centre, Ajmer Road at 11:00am in the morning and Udaipur, Surajpole, Delhi Gate scheme 6:00pm in the evening. The couple will address the gathering at the three showrooms.
T.S. Kalyanaraman said, “We are delighted that Amitabh Bachchan and Jaya Bachchan are coming to Rajasthan for opening the three Kalyan Jewellers showrooms marking a historic moment for the company. I am sure that fans will be delighted to see them at the three showrooms and we welcome everybody to join us for the launch.’’
The showrooms will feature Kalyan’s popular Polki, gold, diamond and precious stone studded jewellery designs from across the country. On offer will be exquisite and intricately crafted jewellery in contemporary and traditional motifs and will be an ode to Rajasthan’s unique heritage. The extensive range will elevate everyday wear and special occasions. The showrooms have dedicated space to display Kalyan’s popular brands such as Mudra - handcrafted antique jewellery, Nimah- authentic heritage jewellery, Anokhi – uncut diamonds, Apoorva – diamonds for special occasions, Antara – wedding diamonds and Hera – daily wear diamonds and Rang – precious stones jewellery.
All the three showrooms will have an exclusive floor for luxury diamonds. There will be provision for parking at all the three showrooms enabling a comfortable shopping experience.
Kalyan Jewellers has been aggressively expanding its distribution network in India and is launching three showrooms to capitalize on the growing resonance of Rajasthan as a global jewellery destination and emergence as the leading jewellery market in the country.
Kalyan Jewellers has been expanding its distribution network to consolidate its leadership position across the country and has launched 13 new showrooms to date in FY15-16. It plans to add 6 new showrooms including the 3 in Rajasthan within a month to reach the landmark figure of 100 showrooms. Since its inception Kalyan Jewellers has been at the forefront of educating customers on the intricacies of buying jewellery through its educational campaigns.