In honour of World Breastfeeding Week 2023, Philips Avent has joined
forces with renowned actress and mother, Neha Dhupia, and her parenting
initiative, Freedom to Feed. This collaboration aims to destigmatize
conversations around breastfeeding and provide meaningful support to women on
their breastfeeding journey. Building on the success of their previous
campaigns, Philips Avent is dedicated to empowering new mothers in their
breastfeeding journey through the partnership with Neha Dhupia.
As part of this meaningful campaign, 'Freedom to Feed,' led by Neha
Dhupia, will host a series of LIVE conversations featuring celebrities and new
moms like Bipasha Basu, Gauahar Khan, Dia Mirza, and top Indian influencer and
content creator, Masoom Minawala and Deepali Agarwal Head, Personal Health,
Philips Indian Subcontinent, and lactation consultant Dr. Shagufta Parveen.
These conversations will serve to normalize discussions around breastfeeding
and provide valuable insights into the challenges and joys that come with
The campaign will culminate in a grand gala event in Mumbai on August
7, where distinguished mothers such as Soha Ali Khan, renowned journalist Faye
D’Souza, Indian wrestler Geeta Phogat and Philips spokesperson, Deepali Agarwal
will join a panel discussion moderated by Neha Dhupia. The event will put the
spotlight on the breastfeeding journey of new moms, highlighting the obstacles
they face and shedding light on ways to provide them with meaningful support.
Speaking on the initiative, Deepali Agarwal, Head, Personal Health,
Philips Indian Subcontinent said, "At Philips Avent, we understand that
breastfeeding is a pivotal moment in every new mother's life. However, we also
acknowledge the challenges and uncertainties that come with it. We are dedicated
to placing mothers, babies, and their well-being at the forefront of all our endeavours.
Through this initiative, we aim to destigmatize conversations around baby
feeding, empowering more mothers to #BreastfeedTheirWay with Philips
Neha Dhupia, an accomplished actor, and mother of two, shared her
excitement about the campaign, saying, "To support and highlight the
issues breastfeeding mothers face, I created Freedom to Feed, my own endeavour
to support breastfeeding mothers in India. This year, I am thrilled to take the
conversation around breastfeeding to more mothers with an incredible panel of
inspiring women. Together, we seek to normalize discussions around
breastfeeding and parenting. The partnership with Philips Avent, who shares the
same belief in supporting the cause of breastfeeding and parenting, makes this
initiative truly significant."
The collaboration between Philips Avent and Neha Dhupia's Freedom to
Feed is set to make a profound impact during World Breastfeeding Week 2023. By
bringing together influential voices and inspiring women, the campaign seeks to
break the stigma around breastfeeding and create a nurturing environment for
new mothers. Together, they are taking a significant step towards empowering
and supporting new moms across the nation in their breastfeeding journey.