Focusing on the need to bring quality houseware to the Indian market, Chef Sanjeev Kapoor launches a premium range of lifestyle houseware products under the brand Sanjeev Kapoor at the HGHIndia 2015 (Homedécor, Gifts & Houseware trade show).
Sighting an evolving trend for colour and theme synchronized houseware and kitchenware products, Chef Sanjeev Kapoor has recently launched Sanjeev Kapoor branded premium houseware products, which brings in the missing lifestyle experiential quotient to the houseware and kitchenware category. These products are trendy and aesthetically designed to suit the contemporary taste and requirements of the modern consumers. A special emphasis is laid on the quality of products which makes it at par with the global standards. Going forward, these products would eventually redefine the consumer experience from storage, pre-cooking, cooking to table arrangement and dining.
The Sanjeev Kapoor range of kitchen and table linen products includes mittens, pot holders, kitchen aprons, place mats, kitchen towels, napkins and table runners and these are manufactured using 100% cotton fabric. The Sanjeev Kapoor range of kitchenware products like mugs and dishes come with different hues and prints making them look urban and sophisticated. They constitute of porcelain, which is microwave safe.
The SK range of exclusive cutlery is beautifully crafted in 18/10 stainless steel, which is food grade hence safe for usage. It has classic and contemporary styles that will complement any dinnerware pattern. Each piece of cutlery is designed for perfect balance and comfort for the users. The product is tarnish resistant having fine finish and quality, which is quite evident from its very clean and smooth textures. In addition, there is an exclusive high-end premium range of cutlery available under the Sanjeev Kapoor Signature brand, which is beautifully crafted with silver-plating and gold-plating.
Commenting on the launch, Chef Sanjeev Kapoor says, “Today food is not merely limited to the senses of taste and smell but has gone beyond this to also include the senses of sight. Our Indian kitchens have developed well beyond from being a place where food is only cooked to a room which home owners are also paying attention to from a point of view of aesthetics. Having launched FOODFOOD a few years ago, this has also been a driving concern from our point of view where we have taken care to ensure that different elements on our shows are carefully colour co-ordinated. It may seem just to be a matter of colour, but plays a very important role in the subconscious mind of the viewer. Currently the home ware market in India is extremely fragmented in terms of different segments be it kitchen utensils, cutlery, dinner ware and others. Our aim is to ensure that a premium range of products are introduced that will be beneficial to the well being of the contemporary consumer. This would also mean a more streamlined process that removes the multiple layers of contamination during washing, cooking, consumption and storage of food.”
While Chef Sanjeev Kapoor has been endorsing a wide range of appliances and kitchen products in the past, this is the first time that he has entered the lifestyle houseware segment through brand licensing deals. With a focus on developing lifestyle houseware products, Chef Sanjeev Kapoor is actively seeking brand licensing alliances with manufacturers, traders, e-tailers and retailers aiming to bring trendy and high quality products into every Indian household.
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