The talented singer launches her YouTube channel – Shalmali’s Den with PING Network
‘Main Pareshan’ and ‘Balam Pichkari’ singer Shalmali
Kholgade, who is best known as the voice behind Bollywood chartbusters, is on a
roll as she is all set to create waves on the digital platform by launching her
YouTube channel – Shalmali’s Den in association with PING Network.
The channel will feature Shalmali’s musical journey, soulful
medleys and crazy jam sessions. In addition to this, the videos will also
feature her love for travelling, knitting, craftwork and much more apart from
her passion for music.
Exciting about her magical journey in the digital space,
Shalmali Kholgada said, “Today having presence on digital platform helps an
artist reach out to millions of viewers from across the globe. I feel it is
important for an artist to connect with fans and through my YouTube channel I
would like to share my experiences, passion for music and the madness around
me. I am thrilled to be associated with the talented and enthusiastic team of
PING who understand the pulse of digital platform.”
Speaking on this association Anagha Rajadhyaksha,
Director-Acquisitions, PING Network, said “At PING, music is a relatively new
category that we’ve venturing into and are excited at exploring further
possibilities. It gives us immense pleasure to be associated with someone as
talented as Shalmali. She’s young, driven and has a great fan following in the
digital space. There’s a huge demand for content around music and we hope to
provide viewers with the best available talent and content.”
With over 650 channels it has several premium talents such
as Atul Kasbekar, DJ Suketu, Ayaz Menon, Yasmin Karachiwala across genres like
music, entertainment, food, fashion health, fitness, lifestyle, education,
gaming and technology among others; and other leading YouTube creators. Some of
the channels include Designer’s diary, Skinfiniti, Bollywood Dance, the MJ
show, Breadception, Tamil Gaming and India Music Network.
A premium content network, PING Network today is grossing
over 18 million views a month, with a community of over 1 million loyal viewers
across the network. Ping is focused on the knowledge, utility and news spaces,
creating and building one of the largest television networks for Digital
audiences. So, watch Shalmali Kholgade sing beautiful renditions close to her
heart and be a part of her musical journey.
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