India is participating at the Cannes Film Market 2021 virtually for the second time due to the second wave of the current pandemic. The Virtual India Pavilion will be showcasing Indian cinema across linguistic, cultural and regional diversity, with the aim of forging an increasing number of international partnerships in the realms of distribution, production, filming in India, script development and technology, and promoting film sales and syndication.
The focus of virtual India Pavilion is to celebrate the centenary year of the legendary film maker, Satyajit Ray, promoting India as an important shooting destination for the world cinema and co-production between Indian film makers and their global counterparts. The focus will also be on celebrating India@75.
The virtual India pavilion was inaugurated by Mr Prakash Javadekar, Minister of Information & Broadcasting on 6th July 2021. The inaugural session was also addressed by Mr Amit Khare, Secretary, Ministry of Information and Broadcasting, Go I; H.E. Mr Jawed Ashraf, Ambassador of India to the Republic of France and Principality of Monaco; Ms Neerja Sekhar, Additional Secretary, Ministry of Information and Broadcasting, Mr Prasoon Joshi, Writer, Poet, and Chairman, CBFC; Mr Subhash Ghai, Filmmaker & Educationist, Chairman, Mukta Arts Ltd and Ms Ekta Kapoor, Joint MD, Balaji Telefilms.
Here's the link to the inaugural session: