India’s first social TV channel “MyTV” was officially launched last nite at Hotel Westin, Mumbai by Mr. Rajiv Shukla, Member of Parliament in the presence of Pankaj Thakar, Founder & CEO, Cellcast and Ashutosh, Head of MyTV, Cellcast. As soon as the channel went on air, there were whistles and cheers followed by a presentation on what was going to be aired on the channel. Interestingly, the channel will be ad-free which will be a soother to those who abhor ads in between. The launch was rounded up by a special performance by Mekaal Hasan Band, followed by a cocktail and dinner party that lasted till the wee hours.
|Mr. Rajiv Shukla, MP|
Of the programs that are being aired as of now include Glitter Mania, Cricket Howzatt, Gold Safe, Astro Talk, BhavishyaPhal, Bid2Win and My Studio. Glittermania is a two hour show where callers can participate by solving simple puzzles and winning the prize money on offer. Calls will be taken live every few minutes. Cricket Howzatt is an interactive cricket quiz-based game show that has questions and picture puzzles and each question has one winner.
Of these programs, Gold Safe is a new interactive entertainment quiz show which will provide viewers a fantastic opportunity to participate in Games and win prizes everyday by answering simple questions and solving easy puzzles.
For those interested to look into the future, the channel has Astro Talk, which is the only show in Indian TV with a multi-platform engagement process. It brings experts to interact with users on all screens on Pan India basis. At the same time, BhavishyaPhal Sitaron Se Hal is a daily live program that will showcase various streams of Astro sciences such as Crystal Ball Gazing & Pendulum Dowsing, Tarot Card Reading. In this show you will get instant solution for your problem. The general mood of the show will be based on Holistic Living, Modern yet spiritual, Classy, New Age, Scientific rather than religious.
Bringing in their most popular show that was showcased earlier on other channels, they are bringing in Bid2win - an interactive game show based on reverse auction format where consumers get the opportunity of winning aspiring-branded products like LCD TVs, Tablet PCs, Laptops, high end Mobile Phones, Digi-cams, iPods, etc. by bidding low & unique.
In My Studio hidden musical talent from across the country will be unearthed to bring fresh music to audiences over television, web and mobile. Some of the most promising music bands and individual artists from across the country will be invited to be a part of my studio.
Big Deal and Chor Machaye Shor are two other projects that will be coming soon to join the game, Getting great products at great prices to viewers across the country is what The Big Deal is about. Whereas,l Chor Machaye Shor is a new interactive show which provides viewers a fantastic opportunity to participate in real-time and win prizes by solving simple puzzles to win products and cash prizes.