"I'm extremely excited to partner with Shark Beauty to help women feel empowered and celebrate their authentic selves," said LatinX singer-songwriter Sarai. "Helping women feel confident in their own skin is something I aspire to share through my music and Shark Beauty is committed to representing accessible and diverse beauty for all women. With self-care tools like the Shark HyperAIR and IQ Stylers, women are able to consistently bring out their confidence, feel empowered and bring power to their hair."
The Shark HyperAIR delivers premium air power and next-generation intelligence for an easy, healthy hair-care experience. Its HyperAIR IQ Technology intelligently combines high-velocity heated air and ionized air for ultra-fast drying, no heat damage, and styles that last. Consumers can also attach any of four IQ Stylers - IQ 2-in-1 Concentrator, IQ Styling Brush, IQ Curl-defining Diffuser and IQ AirWave - and Shark will automatically set the heat & airflow setting for you, taking out the guesswork from styling. As you dry and style, Shark increases smoothness and shine, and decreases frizz and flyaways (vs. air drying).
The partnership kicks off on December 10th with the launch of "De Lao a Lao," Sarai's latest single, which continues to celebrate the message of empowering women. If you haven't seen it yet, you can catch it here..