Saturday, July 22, 2023

Loya QISSA with Muzaffar Ali & Ambreen Khan: A Melange of Cultural Tales

In a bid to stay true to its unyielding promise of delivering an immersive and unforgettable experience for its esteemed guests, LOYA—the latest addition to The Indian Hotels Company’s (IHCL) exquisite restaurant portfolio, situated at The Taj Palace, New Delhi—extended a warm and exclusive invitation to "QISSA: A répertoire of stories from the heart of the north and an enchanting event that was curated to take patrons on an immersive journey through the diverse traditions of art and culture.

The highlight of this event was a conversation between the renowned filmmaker, painter, and designer, Mr. Muzaffar Ali, and branding expert Ms. Ambreen Khan, held over a carefully curated high tea menu that took the patrons on a journey through the heart of the north.

Renowned visionary artist Mr. Muzaffar Ali, acclaimed for his iconic film ‘Umrao Jaan’ and socially relevant award-winning works, joined as an esteemed guest for the extraordinary ‘QISSA: A répertoire of stories from the heart of the north.’ His accolades, including the Yash Bharti Award, Padma Shri, and Rajiv Gandhi Rashtriya Sadbhavana Award, attest to his profound impact on art and culture. Founder of the Rumi Foundation, organising Sufi festivals and promoting crafts, Mr. Ali's dedication enriched the event.

Adding allure, the host Ms. Ambreen Khan, a marketing and brand expert with two decades of experience, graced the evening with her profound understanding of diverse cultures. Her associations with prestigious organisations like the IHCL group resonated with her passion for societal impact, enriching the event.

LOYA is a grand feast, which leads you on an immersive journey across the vivid north. From the Foothills of the Himalayas to the flat terrain of Punjab, to snow-laden Kashmir, Loya is a confluence of flavour, passion and influence, all culminating exquisitely on your plate. Our search for the authentic and the long-preserved dishes resulted in a gathering of the North’s most cherished recipes. They spotlight the inherent uniqueness and theatrics of time-honoured cooking techniques of the North - the drama of “dhungar” or smoking, the aromatics of “baghar”, in which spices are tempered in hot oil, “dum”, the richness of slow-cooking and the energetic pounding of spices by hand. Loya offers the warmth and comfort of the past intersecting with the energy of today. A place where timeless techniques, undiscovered culinary traditions and heirloom ingredients are proudly showcased.

‘QISSA’ was held on Friday, 21st July 2023, 4:30 p.m. to 6:30 p.m. at LOYA, Taj Palace, New Delhi—a culinary haven celebrating India's heritage with a fusion of flavours and architectural splendour. The exclusive event united art, culture, and gastronomy, creating an unforgettable experience. The captivating conversation centred around the core essence of the North, exploring themes of Harmony, Experimentation, Authenticity, Reverence, and The Spirit that converge to define the HEART of the region.

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