The makers of Project K have unveiled the first look of Prabhas from Nag Ashwin's epic science-fiction film, also starring Deepika Padukone, Amitabh Bachchan, Kamal Haasan and Disha Patani. Prabhas's first look, posted on the official Instagram handle of Vyjayanthi Movies, shows him in a rugged avatar. Sporting long hair and a beard in the first look poster, Prabhas is seen in a superhero armour as he touches the ground with his fist and looks up with a threatening expression.
Set to become the first-ever Indian film to debut at the San Diego Comic-Con (SDCC) 2023, the tweet along with the movie’s first look read, “The Hero rises. From now, the Game changes (fire emoticon). This is Rebel Star Prabhas from Project K.” Ahead of the same, a billboard of Project K saying, “First glimpse on July 20” was seen at Times Square in New York City. Though Deepika Padukone's first look from the film was unveiled on Monday, the first-look poster of Prabhas from 'Project K' was unveiled today, July 19. The film, directed by Nag Ashwin, will be officially launched at the San Diego Comic-Con on July 21.
Prabhas and Rana Daggubati twinned in 'Project K' sweatshirts as they landed in the US ahead of the San Diego Comic-Con (SDCC) 2023. In a picture posted by the production house Vyjayanthi Movies, both of the actors, who starred in Baahubali before, can be seen, with their backs turned towards the camera, outdoors in the US. A signboard saying ‘Hollywood’ can be spotted in the background. Deepika Padukone who was earlier planning to attend the event gave it a miss due to the ongoing amid SAG-AFTRA strike in Hollywood. However, Kamal Haasan also arrived in the US to attend the event in full force.
According to a press note issued by the makers, 'Project K' will be the first-ever Indian film to debut at SDCC. Scheduled to take place from July 20 to 23, Vyjayanthi Movies will host conversations and performances, providing audiences with a glimpse into "India's vibrant culture and awe-inspiring world of science fiction at the Comic-Con.
At the event, Kamal Haasan, Prabhas and Deepika Padukone alongside Nag Ashwin will take part. The team of Project K will unveil the film's title, trailer, and release date at Comic-Con. Project K is a multi-lingual sci-fi film produced by Vyjayanthi Movies. SDCC will take place from July 20-23.
According to Variety, the film will unveil exclusive footage at the event. Vyjayanthi Movies will offer fans a look at the film as part of an opening night party on July 19. On July 20, the film's team will host a panel titled "This is Project K: First Glimpse of India's Mytho-Sci-fi Epic". The stars will also feature in a performance on SDCC’s stage.
Talking about the event, Nag Ashwin said in a statement, "India is the home of some of the greatest lore and superheroes ever written. We feel that our film is an attempt to bring out and share this with the world. And Comic-Con gives us the perfect stage to introduce our story to a global audience.”
Reportedly being made on a budget of ₹600 crore, the filming began in July 2021 in a futuristic set erected at Ramoji Film City, in Hyderabad. One of the most expensive Indian films ever made, the film's music score is composed by Santhosh Narayanan with cinematography by Djordje Stojiljkovic, production design by Nitin Zihani Choudhary and editing by Kotagiri Venkateswara Rao. Produced by C. Aswani Dutt under Vyjayanthi Movies, Project K in Hindi, English, Telugu, Tamil, Malayalam and Kannada languages will be released in two parts, with the first instalment releasing on January 12, 2024.