CarTrade.com, India’s leading portal for new and used cars has launched a new TV ad campaign to highlight how easy it is for users to pick the car of their choice. The TVC drives home the key message through its key line: “Car Hai Lena, CarTrade Hai Na! (If you have to buy a car, look no further than CarTrade). It further reinforces how using the mobile site or its app offers customers the convenient choice of browsing through over 1.3 lakh used cars and thousands of certified cars.
Created by Madison, the creative showcases a dog, Rocky who shares his woes with the viewers. He explains how he has been chasing cars for years but hasn’t yet managed to find one that pleases him. Then, one day, he sees his friend Bosco, zipping stylishly in a car of his choice. Further on, Rocky finds out that Bosco managed to pick just the right car through CarTrade.com. Rocky then himself browses through the CarTrade app and finally finds the car of his dreams.
Speaking on the TVC, Mr. Vinay Sanghi, Founder and CEO, CarTrade.com said, “The creative is highly innovative in terms of characterization and yet effective in communicating its core message of choice of cars and trust. The use of dogs makes the TVC catchy and endearing, while their humanized emotions help the common man relate to the messaging instantly.”
The Mumbai-based online platform, CarTrade.com has over 4.0 million unique visitors every month researching for new and old cars. In the short span since its inception in 2012, CarTrade.com has earned itself the position of being the leading auto portal in the country. It has also successfully organized the highly fragmented used-car market in India. This latest campaign aims to strengthen its brand identity of offering a seamless experience of buying your dream car through CarTrade.com.
CarTrade.com is one of India's leading auto websites and helps consumers to buy and sell new and used cars. Unique offerings on the site such as used car price information, condition check of cars and on road dealer prices help consumers to buy and sell with confidence. Over 4.0 million unique consumers come to CarTrade.com every month to use these features. The site has new and used car dealers from all over the country who list their cars with prices for sale.
The company is promoted by Vinay Sanghi, the former CEO of Mahindra First Choice. Rajan Mehra, Managing Director at Nirvana Venture Advisors and former country head of eBay India is a Founder-Director in the company. Shareholders include Canaan Partners, Epiphany Overseas Ventures and Warburg Pincus.