Fashionistas all over Asia can now receive the popular "Fashion Television" channel as a linear satellite channel. Fashion Television has been delivering fashion content from all over the world to audiences throughout Asia since 1999 as a content block, but the launch of a dedicated channel allows a population in excess of one billion to access its popular programming 24 hours per day, 7 days a week.
London-based owner "Fashion Television International" chose Asiasat 7, one of the leading satellites operated by Hong-Kong based Asiasat Satellite Telecommunications Co. Ltd. at orbital position 105.5 East with a footprint reaching from Saudi Arabia in the Northwest to New Zealand in the Southeast.
The channel's "soft launch" commenced last Wednesday at 12:00 noon Hong Kong time on 3729 MHz, H-Pol, with a symbol rate of 30 MS/s.
"Fashion Television is excited about its launch as a dedicated channel in a region in which we know we already have many fans," says Ralph Siebenaler who spearheads the international expansion of Fashion Television.
Siebenaler, who had a leading role in many high profile channel roll-outs across Europe, Russia and the Asia-Pacific for both free-to-air and pay TV channels, including his tenure as COO for RTL Group's co-owned REN TV and the launch and management of the pay TV bouquet Klub 100 in Russia, was tapped as the new CEO of Fashion Television's international headquarters, where all activities inEurope and Asia are coordinated under a new management team.
"Asia has become the growth engine for the fashion industry, with most fashion brands booking record revenue quarters after record revenue quarters, while the rest of the world is lagging," said Siebenaler.
Started in 1996 by Canada's CHUM Limited, Fashion Television has covered fashion events in more than 80 countries, primarily to an audience in Canada. CHUM was acquired by Canada-based Bell Media, formerly CTV Limited