Saturday, December 13, 2014

Sofitel Mumbai BKC hosts the book launch of “Being Mortal” by Dr. Atul Gawande

In association with Literature Live, Sofitel Mumbai BKC hosted the launch of the book “Being Mortal: Medicine and What Matters in the End”. The soiree was attended by Mumbai’s socialites Ms. Neena Gupta, Mr.& Mrs. Rati and Nadir Godrej amongst others. The evening was anchored by Mr. Anil Dharker who led a thought-provoking conversation with the author Dr. Atul Gawande.

Mr. Biswajit Chakraborty, General Manager, Sofitel Mumbai BKC inaugurated the launch and said “Catering to the luxury traveler who seeks an offering of local and international culture, Sofitel Mumbai BKC takes pride in supporting the arts, film, literature and music. Hospitality today is changing rapidly and guests seek more than traditional services and Sofitel offers the perfect backdrop blending gastronomy, culture and design.”

Sofitel Mumbai BKC has always brought its guests exceptional and memorable events such as UK’s all girl acapella music group The Tootsie Rollers and the mentalist Nicolai Friedrich. Their recent association with the launch of Being Mortal is one such event which adds to creating Sofitel memories.

A MD, MPH, surgeon, writer, and public health researcher and a professor in both the Department of Health Policy and Management at the Harvard School of Public Health and the Department of Surgery at Harvard Medical School, Dr. Atul Gawande in his book tackles the hardest challenge of his profession: how medicine can not only improve life but also the process of its ending. Full of eye-opening research and riveting storytelling, Being Mortal asserts that medicine can comfort and enhance our experience even to the end, providing not only a good life but also a good end.

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