FoodFood, India’s leading food lifestyle channel has been pioneering innovative content since its launch, three years ago. India's food lifestyle signature channel, is young in its looks, but can entice a whole generation with its mantras to enjoy food. To head the content of the channel, Ruchir Joshi, a creative media professional, with over 17 years experience, has taken over; as Head of Content, to conceptualize and execute the cutting edge content that speaks to a global audience.
Prior to joining FoodFood, Ruchir, was a co founder & promoter - Via Earth that made TV shows that have aired on premium broadcasters like BBC, CNN and Discovery. He has also done shows for Zee TV/ Zee Cafe, Star One, Sahara Filmy among others. With an inherent visionary mind-set to give every project a unique dimension, and ability to work across all platforms, of audio-video content production, he strongly believes FoodFood will continue to set trends with its innovative content for the entire family. Ruchir has led all aspects of programming including acquisition, commissioning, syndication, scheduling and production. “The opportunity to head FoodFood content interested me. The key is to discover what food lifestyle means in our cultural context and then be able to make original content that is not a poor ‘me too’ of the west,” said Ruchir.
Commenting on his appointment, CEO SK Barua said; “We are extremely happy to have attracted a talented executive like Ruchir for programming, overlooking on air promotions, supporting new media...He comes with a proven track record of leadership and we are extremely pleased to have a content head with his experience to drive the channel’s growth and profitability. We look forward to his success in this new role.”