The advance booking of Salman Khan's Eid release "Sultan" has finally kicked off in India and as expected, the response is terrific. The excitement over the release of "Sultan" can be witnessed from its opening day and five-day long weekend advance booking status. While Distributors, exhibitor and trade experts are positive that Sultan will have a terrific opening and will do phenomenal business in India, the film is enjoying as much as 14 shows in a day at the multiplexes.
The extent of the rush can be gauged that within hours of Sultan advance bookings opening, the distributors have run out of tickets in many areas for the first day shows and the opening weekend itself is fast running out available tickets. Trade experts have also predicted that "Sultan" first week tickets will be sold out soon if the hype continues to grow. Most night shows for the opening day have already been sold out. Some multiplexes are ‘only’ playing Sultan which is a record of sorts.
Directed by Ali Abbas Zafar, the film features Salman and Anushka Sharma as wrestlers. The film, produced by Aditya Chopra of Yash Raj Films, also features Randeep Hooda and Amit Sadh in the pivotal roles. "Sultan" is slated to release on July 6.