Wednesday, November 12, 2014

Premier digital entertainment network, #fame launches tech vertical with ‘gadgetwala’

#fame, India’s premier talent led digital entertainment network, has launched its technology vertical - #fametech. #fametech aims to emerge as the country’s leading digital video destination for personal tech content. This follows from the network’s focus on key strategic genres, which include fashion, food, music and comedy. Apart from featuring topical and trendy video content on gadgets, gizmos and apps, #fame tech shall decode trends and guide consumers with the latest in reviews, product exclusives and buying insights. Tech enthusiasts can consume this content through #fame’s digital video network which spans several social and digital platforms such as YouTube (, Facebook (, WeChat, DailyMotion.

#fametech has launched with content from reputed tech blogger, Ankit Vengurlekar, popularly known as ‘Gadgetwala’. Ankit Vengurlekar has been an anchor for award-winning tech show ‘Tech Guru’ and is known for his quirky and smart reviews. Speaking on this development, Saket Saurabh, CEO, #fame said, “Digital is the native platform for millions of consumers when it comes to following tech trends, buying gadgets and sharing their experiences. With #fametech, we are building a diverse community that caters to all tech aficionados, from the first-time smartphone buyer to the trend-setting tech enthusiast”

#fame has emerged as one of the country’s fastest growing digital entertainment networks with a few months of launch. Catering to mobile millenials through an integrated ‘talent-first’ strategy, #fame strategically focuses on emerging and established talent to build engaged digital content and communities with them. #fame is building a network spanning 5,000 channels and 50,000 content creators across 6 countries over the next 3 years.

#fame has recently also announced a slew of digital tent pole properties aimed at identifying emerging talent in the fashion, music, comedy and food spaces. This includes ‘School of Style’, India’s first online hunt for top fashionistas with celebrated entertainment and fashion icon, Karan Johar as host, judge and mentor. Other digital properties announced by #fame include ‘Websinger’ which seeks out promising young singing talent, ‘Gang No.1’, a search for top comedy collectives and the second season of ‘Webchef’, the country’s largest online hunt for amateur chefs. Apart from properties, #fame’s content centers around building digital video channels with emerging and celebrity talent and innovative digital shows and formats. Celebrities that have signed up with #fame include TV star Maria Goretti, child comic star Saloni, top model, actress and fashionista Anusha Dandekar, celebrity chef Ajay Chopra, singing sensation Shibani Kashyap and style guru VJ Andy. #fame also has channels with fitness icon and fashion model Milind Soman and renowned sports commentator Harsha Bhogle.

#fame has wowed audiences and created a huge buzz on social media with a series of popular videos recently This includes its music anthem celebrating the power of talent “Tu Jaanta Nahin Mera Baap Kaun Hain, But you’ll know me” (, the “Vox Pop” from #fame fashion ( and celebrated “Indian Slap” video from #fame comedy (

#fame helps brands reach and engage audiences through customized solutions spanning talent-based content, properties and digital video services.

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